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Dartcart | Stratplays | content writer | avid gamer

𝐊𝐎𝐋𝐬 𝐯𝐬. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬: 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐁𝐚𝐭𝐭𝐥𝐞 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 Influencers are not the same as KOLs. Surprised? 𝐿𝑒𝑡 𝑚𝑒 𝑒𝑥𝑝𝑙𝑎𝑖𝑛. Influencers create content and have large followings. But KOLs? They have targeted audiences and deep expertise. Think of 𝐂𝐚𝐬𝐞𝐲 𝐍𝐞𝐢𝐬𝐭𝐚𝐭. He turned YouTube into his playground. Canon saw his influence and partnered with him. Result? Millions of views and comments on camera reviews. 𝐒𝐨, 𝐰𝐡𝐨 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡? 𝐊𝐎𝐋𝐬 are perfect for saturated markets. They add credibility to your product. But they can be pricey. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 are great for established brands launching new products. They build awareness at a lower cost. 𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐭𝐢𝐩: Help your influencers become KOLs. Please encourage them to showcase their expertise. Genuine love for your product goes a long way. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐊𝐎𝐋𝐬: 1. Target the right audience. 2. Boost short-term and long-term sales. 3. Increase brand reach. Choose wisely. Your brand’s success depends on it. #MarketingStrategy #InfluencerMarketing #KOLs #BrandPartnerships #DigitalMarketing #partnershipmanager #Influencer #Director #Marketingmanager #Companies

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