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Creating creator partnerships that just make sense 🤝 | AJXI

The analogy that gets me every time is... Dating and marketing I'm sure you've heard it before But here are some scenarios I believe the analogy fits best I'll let you figure out how it relates to marketing 🙃: Most people won't get married after one date 👰 No-ones ever dated without first sparking a conversation 🗣 They aren't going to talk to you for the reason you want them to if you are terrified of showing any personality (if they are talking to you, it's probably for the money) 🤑 The best relationships are built through trust, trust is built through honesty and transparency 😇 Don't expect your first date to be free 💀 I've got at least another 1000 Might have to write a book on it 🤔 What are the best scenarios you can think of that the analogy fits into? #influencermarketing #marketing #digitalmarketing

Ajiey V

Content Creator

10mo

There are lot of similarities to be fair😂 You need to get their attention, maintain their interest, deepen the connection etc

Alex Belov

AI Business Automation & Workflows | Superior WordPress Maintenance & Services | Podcast

10mo

Absolutely love this analogy, Josh! Building relationships in marketing, just like in dating, requires authenticity and time. Ever considered loyalty programs in this mix?

Sambhav Chadha

Done-for-you influencer & affiliate programs for your favourite Health & Wellness brands.

10mo

“Relationship-first” approach 😉

Mark Bowness

Influencer Marketing Expert | Founder of The Thank You Agency - We help purpose driven brands capture hearts, minds and customers with our unique caused based campaigns.

10mo

Marketing is exactly like dating, exactly like building a relationship. The biggest issue is that most companies conduct marketing behaviour that results in their prospects swiping left and moving on to the next business that will treat them better Josh Williams.

Seve Silvestre

Founder of SHERPAH MEDIA | The influencer management agency for Gen-Z Asian American influencers + creators

10mo

Love these analogies! Trust and transparency is crucial when it comes to influencer marketing similar to its role in relationships!

Nice analogy Josh, very similar when you put it like that!

Ece Kucukbalaban

Founder & CEO, ConstitutePlus LTD - Constituting Innovative Brands & Influencers In The Gen Z Market

10mo

Great way of putting it Josh!

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