The analogy that gets me every time is... Dating and marketing I'm sure you've heard it before But here are some scenarios I believe the analogy fits best I'll let you figure out how it relates to marketing 🙃: Most people won't get married after one date 👰 No-ones ever dated without first sparking a conversation 🗣 They aren't going to talk to you for the reason you want them to if you are terrified of showing any personality (if they are talking to you, it's probably for the money) 🤑 The best relationships are built through trust, trust is built through honesty and transparency 😇 Don't expect your first date to be free 💀 I've got at least another 1000 Might have to write a book on it 🤔 What are the best scenarios you can think of that the analogy fits into? #influencermarketing #marketing #digitalmarketing
Absolutely love this analogy, Josh! Building relationships in marketing, just like in dating, requires authenticity and time. Ever considered loyalty programs in this mix?
“Relationship-first” approach 😉
Marketing is exactly like dating, exactly like building a relationship. The biggest issue is that most companies conduct marketing behaviour that results in their prospects swiping left and moving on to the next business that will treat them better Josh Williams.
Love these analogies! Trust and transparency is crucial when it comes to influencer marketing similar to its role in relationships!
Nice analogy Josh, very similar when you put it like that!
Great way of putting it Josh!
Content Creator
10moThere are lot of similarities to be fair😂 You need to get their attention, maintain their interest, deepen the connection etc