Joshua Marcial’s Post

Cookies are going away. Does your team have a plan for this? It seems like we have talked about this for years, and it is because we have. Google is going to proceed though by years end so it is important you have ideas in place so your marketing dollars continue to work! Here at Brkthru we already have many solutions in place for you, so you dont miss a beat! #digitalamarketing #cookielessfuture

Hidden Google Ads Feature 4/3: Most PMAX (Performance Max) campaigns have these two features enabled, but they are double-edged swords. Google can create Text Assets that you haven't seen, and also Google can use any page on your domain, e.g., blog pages or returns and refunds policies. You can exclude URLs, but based on our recent Audits, in 8 out of 10 cases, there wasn't even one URL removed, so it wasn't monitored. It's a shame that you cannot disable the 'Text Assets' only and keep just the Final URL on. On the other hand, it makes sense that Google prefers to write specific texts for certain URLs. Use these options wisely and only enable them if they are monitored regularly.

The new Google Ads interface, which has been around for almost a year, is now becoming the default view for many accounts. While the existing interface will remain available for a short while, it will be retired entirely soon. We've noticed that this new interface offers quicker navigation and generally faster load times. However, the streamlining of features can also make some functions harder to locate or access. As with previous rollouts, there will be an adjustment period, but overall, we quite like the changes introduced in this one.

What does Google’s monopoly ruling mean for advertisers? A US judge has recently ruled that Google illegally maintained its dominance in search and search advertising. Google’s nearly 90% market share allows them to have immense influence over how information is accessed and how businesses reach consumers. This dominance has stifled competition, limiting options for businesses and consumers alike. What does that mean for Google? Google will have to put measures in place to effectively make themself less dominant in the market. A drastic measure would be to separate Google's search engine from its other businesses 🪚 There could also be substantial financial penalties that could deter anti-competitive behaviour. It could become required for Google to share its search data with competitors to level the playing field. 🫵 What does this mean for marketers? It’s still unsure what will happen as a result of this ruling but there are things marketers can do to help them and their clients. Diversify your marketing channels: Solely relying on Google for traffic and advertising is risky as you are always at the will of Google. Explore other marketing channels like different search engines, social media platforms, and content marketing strategies. Build a strong brand: Invest in brand building to create direct connections with your audience, reducing reliance on search engine visibility. Track industry developments: Stay informed about the legal proceedings and potential changes to the search landscape. #Google #Lawsuit #GoogleAds #Marketing #PPC

One of my favorite newsletters is by The Future. A quick reshare regarding the latest on the Google verdict. How might this affect your business and marketing? Quite significantly.  “The Future. A federal judge has sided with the Department of Justice that Google is a monopoly in both the search and search-powered ad market — the biggest antitrust ruling since the case against Microsoft in 2000. The verdict may cast a long shadow over similar cases against Amazon, Apple, and Meta. With Google likely forced to scale back its operations, expect OpenAI to take advantage of the opening to plug SearchGPTas a future-focused alternative.Gaveled Judge Amit Mehta was behind the largest antitrust ruling since the case against Microsoft in 2000.Some highlights:Google holds a 90% market share in search, which Mehta said doesn’t allow for the hallmarks of a competitive market, such as “fluid market shares, lost business, or new entrants.”It also pays phone and browser makers (like $20 billion to Apple in 2022) through revenue sharing to be their default search engine.That disincentivizes companies from launching a competing engine to Google Search, even though they have the capability to do so, because of how much money they would miss out on.Additionally, Mehta ruled that Google’s power over search allowed it to raise prices on search text ads, not because of an increase in quality, but because Google simply could.The jury’s still out on what consequences Google will face, but everything from forcing a change of business practice to breaking up the company is on the table. And with Google back in the hot seat starting September 9th over its digital ad tech, the tech giant may be in store for another bad result.”

🚀 Big update! Google has scrapped its plan to kill third-party cookies in Chrome. 🍪 How do you think this will impact digital marketing strategies? Let's talk about it! 👇 #thirdpartycookies #googlechrome #marketingupdate #moworks

Google promised this (simple)feature in 2022. However, it's live only in 2024. You can add negative Keywords to your Pmax Campaign at the campaign level now. So, we can now have one campaign per product category by negating all the keywords from the campaign for the other categories. This will undoubtedly lead to more PMax campaigns. Even though it's not openly mentioned anywhere, it will also take the negative keywords as a strong signal and not target the people with that keyword intent in the other placements. After all, the campaign is supposed to be intelligent. Is it?

Is your business ready for the digital marketing landscape shift? Google Chrome, a browsing giant, is set to abolish third-party cookies by 2023. This step changes the game, making brands look for new ad tech solutions. 🚀 As #businessowners, are we ready to adapt? Google suggests we focus on alternatives such as the Privacy Sandbox initiative, creating personalized user experiences while preserving privacy. Another interesting proposal is Unified ID 2.0, a privacy-compliant approach to customer identification—potentially more precise than cookies.🔍 This change prompts advertisers to pivot from relying on third-party cookies to embracing more privacy-centric methods. Is our strategy in sync with these developments?💡 As exciting as these changes might seem, do they stir questions in your mind? Are you feeling uncertain how to navigate this paradigm shift? This is where a #digitalmarketing professional can help. 🤝 Your concerns are valid. Don’t let them take a backseat. Let’s align your business with these changes, creating a path towards a user-friendly advertising future. Feel free to reach out to discuss how we can future-proof your digital marketing strategy together.🌐💼 #GoogleAds #AmazonAds #MicrosoftAds #searchenginemarketing #ppc.

How much better would google searches be if you block 1000 most popular websites from appearing in google searches? The answer is, quite a bit actually! I impulsively created this extension in a day after reading an article detailing how big media brands are unfairly ranked well on Google. This article https://lnkd.in/gzK4vScq details how 16 media companies with almost 600 sites are dominating the world's Google Search results. It gives me a very funny idea, which is, if I can't stop them from dominating top search results, I can just block them out of my sight. I published the extension on the Chrome store here: https://lnkd.in/gj5MjrAf Read source and other details of this story I wrote: https://lnkd.in/gC6mGAdZ

"The recent ruling against Google highlights the risks of relying too heavily on one company for marketing. Google's dominance in the digital advertising space has made it challenging for other companies to compete, limiting options for businesses trying to promote their products and services," said CIO Robert Specian Jr. "This decision serves as a reminder for businesses to diversify their marketing strategies and avoid depending too much on a single platform. As the ruling encourages more competition and fairness, companies should explore various channels to reach their audiences and reduce vulnerability to changes by any one major player." Search Engine Land also collected insights from several leaders in search advertising: https://lnkd.in/dq2uUM7u Navah Hopkins at Optmyzr is quoted as saying, “I am disappointed in the US for not being able to make the case that search advertising is a market (I understand there’s another case in September, but the ruling makes it clear that information just wasn’t presented).”