One of the many things I love about construction technology is that good scaling and adoption are purely about sharing success. It’s about taking something impactful for a handful of projects and turning it into a force multiplier across your organization. It’s innovation. While it sounds so simple to share success and scale at a construction company, it’s not. Many of us are not storytellers; we build stories. Many of us are not sales professionals; we’re consumers. So, when the time comes for scaling, many innovation teams struggle to sell internally, overcome roadblocks, or generate executive buy-in. This is part of the struggle that Nate Fuller aptly refers to as “crossing the chasm twice.” While we’ve had considerable success scaling tech across Suffolk Construction as storytellers, that success hasn’t been shared. Frequently, I hear from innovation teams the same things: we struggle to scale – construction is simply too tech-averse, we’re running into internal roadblocks, or we’re struggling to sell the value in x/y/z. This is why I was all too glad to speak at Hanson Wade Group’s Advancing Construction Technology. Because if we truly want to advance this industry, knowledge sharing is imperative. When we exchange insights and successes, we contribute to collective progress that goes beyond the boundaries of our own companies. By working together to tackle common challenges like handling internal roadblocks and selling value, we’re working to bring more wonderful technology vendors into the space. More importantly, this kind of knowledge sharing works to affect the culture of construction as a whole. The path is forward, together. #ConTech #AEC #Construction #ConstructionTechnology #ConstructionInnovation #DigitalAdvancement #TechAdoption
This sort of knowledge sharing is so important! As a startup it can sometimes feel like crossing the chasm every time you start working with a new company! Although the path has been trodden many times before, there's currently no indsutry standard or lessons learned approach that is being drawn upon. This definitely needs to change. Tech adoption should be seen as any other workflow, a process that can be improved.
Definitely something I'm thankful for in the Lean space - the willingness of those who are seasoned experts to share their knowledge with me.
"The path is forward, together." - you couldn't have summed it up any better than that. Well done, Josh. I wish I could have attended your presentation!
Love this post!
It was great connecting with you there!
Fantastic insights! It's inspiring to see how sharing success stories can be a catalyst for broader adoption and innovation in the construction industry. One additional perspective to consider is the role of cross-functional collaboration. By fostering partnerships between tech teams, project managers, and field workers, we can create a more cohesive approach to scaling technology. Additionally, leveraging data analytics to demonstrate ROI can be a powerful tool in overcoming skepticism and gaining executive buy-in. Ultimately, building a culture that embraces continuous learning and adaptability will be key to navigating the evolving landscape of construction technology. Keep pushing the boundaries!
PREACH!
Very well said 👍🏻
I help contractors streamline their workflows to mitigate risk & enhance productivity |Construction First | Technology Second |
2moBest way we can improve construction is through collaborating on the innovations we are pursuing, results both good/bad, and what we foresee is use-cases that can benefit others regardless of scope of service. Appreciate the message. ✊