Joshua Crum’s Post

4 Common Video Mistakes Franchises Make—And How to Fix Them With video marketing exploding across industries, franchises need to avoid common missteps that can undermine their efforts. Unfortunately, too many franchises jump into video without a clear strategy, missing out on the real power it offers to grow their brand. Here are four things franchises often get wrong when using video—and how to set them right. Lack of Consistency Franchises tend to post a couple of videos and call it a day. But the truth is, consistency is key. Sporadic uploads won’t build the brand presence or audience loyalty you’re aiming for. Whether it’s weekly updates or monthly highlights, having a regular schedule helps your audience know when to expect new content and keeps your brand top of mind. Ignoring Brand Personality Video is the perfect chance to showcase what makes your franchise unique, yet many videos feel generic or overly scripted. Instead of playing it safe, show some personality! Whether it’s behind-the-scenes clips, customer stories, or employee highlights, your video content should reflect your brand’s culture and values. Authenticity goes a long way. Forgetting the Customer’s Perspective It’s easy to focus on what you want to say, but effective videos speak to what your customers want to hear. A lot of franchise videos miss the mark because they’re all about the brand and not enough about the customer’s needs or pain points. Shift the focus: what can your franchise offer that solves a problem or improves your audience's life? Overlooking Mobile Optimization With most people consuming video on their phones, this one is critical. If your videos aren’t optimized for mobile viewing—think vertical format, subtitles, and concise messaging—you’re losing a huge chunk of your audience. Make it easy for viewers to engage with your content, wherever they are. Avoid these common pitfalls, and your franchise can unlock video’s true potential as a dynamic, growth-driving tool. It’s not about producing a viral hit—it’s about building a steady, strategic presence that resonates with your target market. #FranchiseMarketing #VideoMarketing #FranchiseGrowth #BrandStrategy #SmallBusinessTips #MarketingMistakes #VideoStrategy #Franchising101

👍To my entire network.👍 Please take some time read this post by James Cutting founder of the Football Fun Factory® For many brands a content creator can be partly paid for by the marketing fund, the balance paid for by swapping out unproductive franchise lead generation costs. It's a no brainer. My only question is why are more franchisors not building their brand in the way Football Fun Factory is? #franchise #franchising #growth #FranchiseeSupport

☝🏻 I’LL SAY IT ONE MORE TIME… Any franchise brand that does not have at least one full-time content creator is seriously missing a trick! There’s a lot more experienced franchisors can tell me about franchising, but if I have one useful message to share it’s that content creation should be top of your agenda as a franchise brand. This is franchise support done differently. You won’t need as many business development meetings if your network has all the resources to they require to make a huge success of their franchise. We do of course provide 1-2-1 business development support, group meetings and peer-to-peer support, but the volume of support required is diminished by our comittment to provide ungodly amounts of social media content. Not only does content creation have a massive role to play in franchise support, it drives every other aspect of your business and brand too. We’re set to reach 1000 franchise leads for the first time this month. Having averaged 600 for the past few months, we’ve doubled down on the messaging of our content and the results are insane. Through content creation, we are building brand. We joined The BFA last year and that time barely anyone had heard of Football Fun Factory® in the franchise world. We’ve still got loads of work to do, but our storytelling content is developing our brand awareness and beginning to open doors. Content creation also drives internal comms, leadership presence, collaboration, culture and so much more. In five years time almost all franchise brands will have a full-time content creator. So don’t wait, get ahead of the game and start creating the content that will drive your entire business. #ContentCreation #SocialMediaMarketing #FootballFunFactory #Franchising

In today’s fast-paced world of franchising, performance marketing can make or break a growing business. Imagine diving into the entrepreneurial world at just 18, turning down college scholarships, and buying your first company. That’s exactly what Aren Johnstone did, and his journey only gets more fascinating from there. In our latest episode of The People of Digital Marketing, we chat with Aren, the President and Owner of Franchise Ramp. From selling t-shirts in high school to co-founding a media buying agency and leading Franchise Ramp to serve thousands of franchise locations, Aren’s story is a masterclass in scaling businesses with innovative marketing strategies. Here’s a sneak peek of what you’ll learn: • The beginnings of Aren’s entrepreneurial journey • His entry into Facebook advertising back in 2015 • Unique challenges in marketing franchise businesses • Mastering “hyper-local” ad targeting • Key differences between e-commerce and franchising in paid media • Essential skills for a top-tier media buyer • Insights on creating high-performing performance creative • Must-know changes in performance marketing happening in 2024 And more! Aren’s passion for entrepreneurship and real-world problem-solving shines through in this episode. Click the link to listen now and unlock the secrets to scaling franchise businesses with performance marketing: https://lnkd.in/guNNqwjQ #DigitalMarketing #FranchiseMarketing #PerformanceMarketing #Entrepreneurship #MarketingStrategy #MarketingPodcast

Make Better Videos - A Franchise Media Experts Original! 😁 It's not about the quality of the video, it's about connecting with your audience. Whether you're making TikTok videos, commercials, or a Netflix film, the most successful videos have something in common: they connect with their audience. It doesn't matter if you're filming on a cinema camera or an iPhone, what matters is having a 🔑 CREATIVE VISIONARY 🔑 and a system to execute. Quality plays a factor in validating the brand at certain times but the biggest problems, a brand implementing video usually faces, are connection and consistency. Without these factors, videos are what we call D.R.E "digital real estate" and the brands that constantly put them out are unfortunately Digital Real Estate Brokers, without a clue how they obtained their brokerage license. Connection is powerful. It is the "OVERWRITE" button to the normal limitations we face when dealing with a person we do not know. How likely are your videos to connect with someone? You want your videos to cause action, not ask for it. Don't just make videos. Make Better Videos What are some factors that you think make videos "better"? Shout out to my #Franch-I-Sing Fam. I decided to take the music to linked in! I'm feeling some linked in franchise focused duets in our future who's in? Dave James Gina Courtney Madhav Jonathan Graham Andre Angela Bruce Joshua Amanda Pete Erica Matt Robert Genevieve Kimberly Keith Dan Kristina Conway Amy Mandy Dylan Matthew Mitchell Caroline Brittney Natasha Also shout out to Levi Faustino for the awesome F* is for franchising shirt from Delightree

New Post: 10 Chicken Wing Franchises for Restaurant Entrepreneurs - https://lnkd.in/gB-Yg3sE - Serving mouth-watering chicken wings is one business that perpetually flourishes in the United States, and the rise of the chicken wing franchise model is a testament to that. The enduring popularity of chicken wings among the American population has led many restaurant franchises to specialize in serving this popular menu item. The demand for the food, once reserved for football fans, has sent the prices for this fun favorite skyrocketing. Is a Chicken Wing Franchise Profitable? A chicken wing franchise can be profitable. According to starterstory.com, the gross margins for a take-out chicken and wings business hover around 40%. This significant margin facilitates easier cost management and business growth. Moreover, setting up your product in this industry is relatively fast, often taking around seven months. Additionally, initiating a take-out chicken and wings business requires notably less capital compared to many other businesses, with start-up costs ranging from $1,817 to $27,209. Here is a word from Vetted Biz about franchises that are hot prospects in 2023: Our Methodology: The Top Chicken Wing Franchises To guide potential franchisees in making informed decisions about investing in chicken wing franchises, we utilize a set of criteria that focus on key aspects of success and sustainability in this specific market. Each criterion is rated on a scale from 1 to 5, where 1 indicates the least importance and 5 the highest importance: Brand Recognition and Reputation Importance: 5 The franchise’s market presence, brand recognition, and reputation are critical. A well-known and respected brand can attract customers more easily. Quality and Diversity of Menu Offerings Importance: 5 The quality of the chicken wings, variety of flavors, and additional menu items play a significant role in attracting and retaining customers. Initial Investment and Franchise Fees Importance: 4 We evaluate the total initial investment required, including franchise fees, setup costs, and any additional start-up expenses. Operational Support and Training Importance: 4 The level of operational support and training provided by the franchisor, which can include staff training, operational guidelines, and ongoing assistance, is essential for running the franchise smoothly. Market Demand and Competition Analysis Importance: 4 Assessing the local market demand for chicken wings and understanding the competitive landscape are crucial for determining the potential success of the franchise. Supply Chain and Ingredient Sourcing Importance: 4 Efficient supply chain management and reliable sourcing of high-quality ingredients are vital to ensure consistent product quality and service. Marketing and Promotional Support Importance: 3 The franchisor’s support in marketing and promotions, including local advertising and brand campaigns, can greatl

She’s brunette. I’m blonde. She’s a little bit (a lot) wild. I’m steady as we go. She’s a spicy marg. I’m a cup of tea. She brings the Gen Z energy. I am a millennial mom. And when we are together, there really is no stopping us. What we have been able to create in two years makes me INSANELY OPTIMISTIC for what is ahead. We may have different styles, but we have found similar approaches to helping brands scale. Unlocking marketing secrets and proven formulas for CEOs is our sweet spot. And we will be here for the foreseeable future just turning up the heat. 🔥 When you’re ready to scale your franchise, we got you. 🤍 Halle O'Neill, Momentum Brands 🗝️ Words: Franchise Growth | Business Expansion | Small Business Growth Strategies | Brand Shoot | Franchise Marketing | Fractional Franchise Marketing | Franchise Growth Blueprint

Check out my latest article with FranchiseWire! Move beyond just the interview or talking head. If you want to inspire someone to take action, you have to tell a story of transformation. Show how franchising has changed someone’s life, both personally and professionally. It’s about going beyond surface-level questions and capturing the essence of what makes your franchise special. This is what turns viewers into franchisees: when they see others succeed and grow, they want to be part of that same journey. They have to hear, see it..and FEEL IT. How has storytelling helped your franchise brand? Let us know!

🚀 New Blog Post on Shmulinomics 🚀 I just published my latest piece on Shmulinomics, diving into how creators can turn everyday jobs—like lawn mowing, dog grooming, and car washing—into billion-dollar franchises. In this post, I explore how the creator economy and franchising models can come together to create scalable, high-margin service businesses. If you’re curious about how creators can leverage their personal brands to build something bigger, or if you’re just interested in provocative ideas on the future of franchising, give it a read and let me know your thoughts! 💡

You (and most other people) know the basics of how the whole franchise thing works. 📘✔️ You get built-in brand recognition, products and services that many folks already know and love, and a familiar experience that can make people feel like they’ve come home… even on your opening day. As awesome as all of that can be, the REAL “secret sauce” for you as the business owner comes wrapped in a much less splashy package. Support and education. I know, not nearly as fun as instant brand recognition and trademark furniture. 👀 But those two unassuming little words can be the true cornerstones to explosive business growth. 💥 We talk about franchises being something like a business in a box. But franchisor education and support can be something remarkably like an MBA in a box. Tried and true business plans, complete with forecasting and growth roadmaps? Check. ✔️ Crisis management tools and learning? Uh-huh. 👍 Community outreach programs and boots-on-the-ground location analysis? Yup. Those too. 😊 Marketing, compliance, small business vibe with big business spending power… the list goes on and on. And some of the goodies in the basket might just surprise you. 🤔 Curious? Awesome.