Joshua Crum’s Post

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Lead Social Media Specialist at HorsePower Brands passionate about engaging content.

Franchise Social Media: It's Like Wrangling Unicorns (But Way Cooler) 🦄🦄🦄 Franchise social media, my dudes. It's a land of opportunity, connecting with local communities and building brand awareness that's stronger than a sumo wrestler's breakfast. But let's be real, it can also be a bit of a wild ride. Here's what I mean: 1. Content Collaboration: National Heat, Local Sizzle 🔥🔥 National HQ cooks up some awesome content, but each franchise location has its own unique flavor. The key? Adapting those campaigns to resonate with your local crew. Think national campaign with a local twist, like adding a "Spicy Saturday" challenge to your menu if your town loves the heat. 2. The Social Media Tag Team: Teamwork Makes the Dream Work👬 A customer fires off a question on the corporate page. You, the social media sensei, are ready to unleash your knowledge bomb. But sometimes, the best response comes from a local team member who knows the ins and outs of your specific location. It's all about a smooth tag team, ensuring a winning response every time. 3. Franchise Fun: Unleashing Local Legends 💪🏾💪🏾 Remember that time a franchise owner did a legendary (and totally brand-approved) dance challenge on TikTok? We do! Franchise locations are a goldmine for creative content that builds local connections and shows the human side of the brand. Let your local heroes shine! So, to all my fellow franchise social media champions, high fives all around! We get to connect communities, celebrate local wins, and maybe even learn a new dance move or two along the way. Here's to building a brand that's as strong as your morning coffee (and way more fun). #franchiselife #marketingchampions #wearethebrand

Tony Hulbert

CEO @ HorsePower Brands | People-First, Growth Culture

4mo

🙌 National Heat, Local Sizzle 🔥🔥🔥

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