Josh Verrill’s Post

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VP, North America Marketing at AMCS

In the simplest of terms, marketing & sales effectiveness boils down to this: 1) How do I turn more no's into more yes's? 2) How do I start more conversations that are likely to turn into those yes's? 3) How do I make sure I have enough sellers to get all the yes's that are out there to be had? It's that simple. Happy selling! 🎉 Ok, ok, it's not that simple. Behind those 3 questions is a TON of work that happens. Sales, sales enablement, marketing, technology, product, planning, hiring...just to name a few. And even in each of those are buckets of fun. Just be careful not to OVER complicate it. It's really easy to get stuck in the complex, trust me, I've been there a time or two...or four over my career. Achieving #RevenueExcellence isn't easy...but it's worth it! #b2bmarketing #b2bsales

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