Joy van der Splinter’s Post

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Supporting entrepreneurs in hospitality and business services with Digital Marketing.

How well do you know your target audience? When you have a clear idea of who your audience is, you’ll share more relevant content & run more relevant campaigns that resonate. Simply put, a target audience is a group of people that’s most likely to be interested in your product/service, and they usually share common traits. The goal is to identify the right group of people and target them at the right time & on the right platform. You can group together your audience based on shared characteristics such as demographics, location, interests & purchase intent. Wondering why you should put so much effort into your target audience definition? Here are some reasons why: ✨ You can spend your advertising budget more effectively. ✨You know which social media platforms to focus on. ✨You can develop messaging that truly resonates with current and potential customers. This makes it easier to connect with them and earn their loyalty. For more information, please feel free to reach out via https://lnkd.in/de2iNb6S #peppersmarketing #digitalmarketing #targetaudience #targeting #socialmediamarketing

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