Joy Runs’ Post

"Excited to unveil the final edit of the Carlsberg event reel! It was a pleasure bringing the footage to life and highlighting the event's best moments. Check it out and let me know what you think! #VideoEditing #EventRecap #Carlsberg"

Through the years, we welcomed many different families, friends, companies,… including these prominent names! 🤩 #evenementenzaal #bedrijvenevents #evenementenzaalbrussel #hoftermusschen #caterer #inhousecaterer #hospitalityindustry #zakelijkeevents #eventplanning #eventdesign

This is a guide I co-wrote for the Evening Standard on to the best way spend Oktoberfest in London this year. You can read it here: https://lnkd.in/eTTrzgPt

I experienced this first hand the other day, with a meal out. I’d never been to Flat Iron before, but they clearly understand the Peak End Rule. Well, they also know the importance of first impressions; with a tasty bowl of popcorn served up as soon as we sat down. But fast forward to the bill, and accompanying it came some mini cleavers, which turned out to be tokens for free (and really good) ice-cream. Yeah, I remember the highlight - the steak. But that ice-cream finish also stands out, and sure did help shape the way I (positively) remembered the overall experience I had! The lesson for festivals and events? You may not be able to shape and influence everyones peak ‘most intense’ points (the highlights), but you sure can try and do something when the time comes for them to leave. And what with the importance of immediately selling tickets for next year's event to this year's customer, the Peak End Rule is something you need to give some attention to. #Festivals #Events #FestivalMarketing #EventMarketing

With 1 day until the US Election, it feels as though we are “Worlds Apart”, yet it doesn’t have to be like that. Being in the US for work and to visit family during this election, I am saddened and discouraged by the vitriol on all sides and couldn’t help but think about the common ground that we share and that is typically ignored. I often reference Heineken’s 2017 “Worlds Apart” Campaign when speaking to people about finding common ground, and when we get right down to it, we are far more similar than we are different…across the world (and political parties and religions and genders and sexual orientations and, and, and…). I would challenge all of us to sit down with someone/people you don't know (and that you know), and really get to know them.  You may find out how much you both have in common despite what your stances are on a variety of topics. If nothing else, it’s a good reason to sit down and have a beer (or beer zero) with someone. Here’s to finding common ground! Cheers! (Note: I am not a Heineken beer drinker, however I have probably promoted Heineken over the years far more than any other beer brand because of a few of the Ad Campaigns they have run, the message they have conveyed and how they made me feel after watching them. *More Heineken campaigns to be shared in the future.)

See you there in September! Let’s chat about streamlining your Business Solutions!

🍻 Beyond the beer: The new era of connection-centric creativity 🍻 #TrendsThursday   Heineken flipped the script on #InternationalBeerDay. Instead of shouting about its product, the brand quietly observed the forgotten beers at parties, realising that the real toast was to friendship, laughter, and shared moments.   The creative campaign highlighted the often-overlooked half-finished pints at social gatherings, emphasising that the true essence of these events lies in shared experiences, laughter, and companionship.   By showcasing these "forgotten beers," Heineken positioned itself as a facilitator of social experiences, subtly conveying that the beer is merely a catalyst for creating memorable moments with friends and loved ones.   Not just confined only to the beer aisle. This trend of connection-centric creativity could also be tasted a few months prior to International Beer Day.   Back in May, Coca-Cola launched its "Spills" campaign, a heartwarming series of ads that prioritised human connection over product promotion. The campaign cleverly turned a potential negative – a spilled drink – into a positive by showcasing the joyous moments that often lead to such accidents.    It highlighted that these spontaneous and heartfelt connections are far more valuable than the product itself.   You might think it's like comparing apples to pears, but both prioritised human connection over product promotion, reflecting a desire to build emotional connections with consumers.   What can creatives learn from this?   👉 Focus on feelings, not features: People buy into emotions, not specifications 👉 Tell authentic stories: Real life, real people, and real connections resonate. 👉 Embrace the power of human connection: People remember how you make them feel. #MarketingTrends #BrandStrategy #ConsumerBehaviour #EmotionalMarketing #CreativeCampaigns #BrandEngagement

It's better to be distinctive than different. To be distinctive, is to be uniquely different. It's to be different in a way that only applies to you. When you're distinctive, one only needs to see a small part of you, to know it's you. Paris is distinctive. Only Paris is Paris. Every corner of Paris oozes Paris. Coca Cola is distinctive. Only Coca Cola is Coca Cola. They can run an ad and not even show the product, and you know it's an ad for Coke. Nirvana was distinctive. Only Nirvana was Nirvana. You can listen to half a second of any song from any of their albums and it's clear you're hearing a Nirvana song. So, when thinking of how to set yourself apart, don't just think of being different. Think of being different in a way that's distinctively you. #brandbuilding #b2bmarketing #marketingstrategy

We could learn a lot from this ad… and it isn’t about sitting down to have a beer together. It is bringing people together in a manner that allows them to drop their biases to have a meaningful conversation. Bringing teams together is the same. You can’t just throw a group together and expect them to operate cohesively. Take the time to help them build those relationships and they will come together. We can learn a lot from this ad…and it is t about drinking. #BuildingTrust #Teambuilding #ComingTogether https://lnkd.in/eZK73PNh