JRNI’s Post

Transform your Trunk Shows into unique customer experiences. Is your brand making the most out of Trunk Shows? Too often, these events become mundane and transactional. Here’s how to turn them into memorable, exclusive experiences that enhance customer loyalty and drive sales.

Attention‼️Remember this from Next Time You Visit a salon I've noticed a frustrating trend among clients visiting salons: THE PRACTICE OF UPSELLING DISGUISED AS PERSONALISATION. While I appreciate the intention behind personalized recommendations, it often seems more focused on increasing sales rather than genuine customer care. This undermines trust and satisfaction, ultimately having an impact on the industry. 🤔Quality vs. Quantity Personalized recommendations often feel like a strategy to boost sales rather than enhance the client experience. 📉 Negative Experience This approach can make clients feel like a means to an end, sidelining their preferences and satisfaction. 💸 Profit Over Service The focus has shifted from delivering excellent service to maximizing profits. 🎯 Sales Pressure Stylists face unrealistic sales targets, prioritizing incentives over genuine care. 📌 True Personalization Needed Salons should genuinely recognize and cater to individual client needs for a better experience. let me know in the comments below if you experienced the same or other and what do you think on how we can improve this? #CustomerSatisfaction #Upselling #CustomerFirst #SalonIndustry #CustomerFeedback #ClientExperience #SalonExperience #Upselling #Personalization

Love this content. Many of the retailers we talk to think clienteling is strictly for luxury; but there is actually even greater ROI when it's used in a team selling model. Check this article out: https://lnkd.in/em_7iezz

*Customer Service and Ivory Towers* Over the past month, I've observed a troubling trend within the automotive industry, one that spans across multiple brands and is tarnishing the industry's reputation as a whole. The issue is a lack of engagement. Consumers are not just relying on the internet or distance sales anymore; they're stepping into showrooms, seeking information firsthand. Yet, there’s a noticeable absence of positive engagement when they arrive. Take this past weekend, for example: a potential customer visited a luxury dealership, but no one approached them in a positive, welcoming manner. And that’s the crux of the problem. Engagement should be immediate—within the first minute of their arrival—with a warm greeting and gratitude for their visit. The interaction should include: 1 - Asking if they’ve visited the dealership before. 2 - Offering directions to the restrooms. 3 - Offering refreshments. This initial contact should not include any mention of sales or probing questions that make the visitor feel pressured. Instead, it should be a simple, genuine welcome. Anyone in the dealership can, and should, be able to do this. If they can’t, they may not be suited for the role because it’s the enquirers who ultimately keep the business running. While everyone has their unique approach, it’s crucial that each customer interaction is treated with the utmost care. Every opportunity should be seen as potentially the last, and every visitor should receive the best possible experience. By fostering a customer-centric environment, you create a positive energy that visitors will naturally respond to, often leading to successful sales. So, take a hands-on approach. Make sure your entire team understands these basics, and hold them accountable. It’s time to step down from the ivory tower and ensure that every customer receives the attention and respect they deserve. 🌐https://lnkd.in/e_Zrv2xE ✉️enquire@thespecialistcarbuyer.com 📞 020 8129 4691 #CustomerExperience #ClientEngagement #AutomotiveIndustry #Leadership #BusinessGrowth #CustomerService #SalesTips #BrandReputation #DealershipLife #CustomerFirst #Lackofengagement #Automotive #Brands #dealerships #Business #B2C #EmployeeEngagement #BusinessDevelopment #LuxuryCars #SalesLeadership #BusinessSuccess

On Tuesday, I had the privilege of hosting a Customer Appreciation Dinner in Miami 🌴 with some amazing Gorgias brands. Events like these are a great way to connect and learn from each other, especially as we all gear up for the busiest time of the year. Big thanks to Milagros Gonzales y Gonzales for organizing such a great evening and to Caela Castillo from JAXXON for co-hosting and bringing her unique insights as a Gorgias ambassador! 🙌 Here are some of the highlights: ✨ Nicki Brower, Julie Larson, and Aaron Menitoff from Boarderie discussed their #BFCM preparations and how Gorgias can help them manage the high seasonal volume. ✨ Allison Quinty from Luxury Brand Partners, LLC highlighted TikTok Shop and how it’s becoming an important channel for their business. ✨ Yenney Curbelo from Underlining shared the amazing results they’re seeing with Gorgias Automate, with AI Agent being a real game-changer for their customer support. ✨ Adrian Pabon and Stéphane B. Jean-Baptiste from Kreyol Essence, LLC. talked about how Gorgias Convert is helping them with pre-sales and increasing their conversion rates. ✨ Cristian Cravello and Duny De La Cruz from Bang Clothes, Corp have ramped up quickly with Gorgias and are already seeing the benefits. They’re excited to boost their automation efforts next. If you’re a Gorgias customer, don’t miss out on future events! And if you’re not yet part of the Gorgias community, these moments highlight just one of the many ways we support brands in elevating their CX. 💪

🏈 Excellence in Every Play: The Crucial Role of Customer Service at the Super Bowl 🏈 As we gear up for the most anticipated event in American sports, the Super Bowl, it's not just the athletes who are under the spotlight - it's also a critical time for customer service professionals to shine. The Super Bowl isn't just a game; it's a colossal event that extends beyond the stadium, touching every facet of the fan experience. From the ticketing process and stadium assistance to hospitality and merchandise sales, every interaction is a chance to score big with customer satisfaction. 🌟 Why Customer Service Matters at the Super Bowl: First Impressions Count: For many fans, attending the Super Bowl is a once-in-a-lifetime experience. Exceptional customer service ensures their dream event starts off right, leaving a lasting positive impression. Brand Ambassadors in Action: Staff members are the face of the brand, and their service can sway public perception. Excellent service reinforces a stellar brand reputation. Handling High Stakes with Grace: The Super Bowl is high-pressure, and how staff handle this pressure can make or break the fan experience. Quick, courteous problem-solving is key. Cultivating Loyalty: Memorable customer service can turn first-time attendees into lifelong fans and advocates for the teams and the sport. Social Media Spotlight: In today's connected world, every attendee is a potential influencer. Positive or negative service experiences can go viral, impacting brand image. 👏 Let's take a moment to appreciate the unsung heroes of the Super Bowl - the customer service professionals who ensure that every fan feels like a VIP. Their hard work and dedication enhance the spectacle of the game and safeguard the integrity of the brands they represent. As we enjoy the touchdowns and halftime show, remember the service champions who are delivering excellence in every play. Their performance might not make the highlight reel, but it's definitely winning the hearts of fans worldwide. SuperBowl #CustomerServiceExcellence #BrandIntegrity #CustomerExperience #Teamwork

Is every retail ambassador ready for premium sales? Let's just say that I’ve "been in sales" for as long as I can remember. It started when I was about 7 or 8, selling four-leaf clovers that my grandpa grew. I’d pot them into little tomato cans, load them onto my pushbike, and sell them on the curb outside our house. People weren’t just buying the clovers, they were buying the experience of helping a kid, having something to talk about with neighbors, and feeling a sense of nostalgia. That’s when I "learned": sales is about creating an experience, not just selling a product. Fast forward to today, and the same principle applies to premium sales. Whether it’s high-end whisky, cognac or tequila, premium sales aren’t just about price or product specs, they’re about crafting an experience that makes the customer feel part of something memorable. The question is, can every retail ambassador sell premium? In my experience, the answer is no, at least not at first. It requires a special approach that goes beyond just product knowledge. It’s about unlocking emotional connections, telling a compelling story, and making the customer feel like they’re investing in more than just a product, they’re investing in an experience. Plain facts like 'This whisky is 21 years old and super smooth' won’t make the sale. That’s the difference. Premium sales are really about telling a story and creating a connection that resonates on a deeper, emotional level." Not every ambassador starts out with this skill. Some focus too much on the technical details (happens a lot) and miss the chance to connect emotionally. But storytelling can be taught. With the right training and mindset, ambassadors can transform into confident salespeople who don’t just sell, they create memorable experiences. They turn simple transactions into moments that stick with customers long after the sale. So, is every ambassador born to sell premium? Maybe not, but with the right coaching, anyone can learn to tell the right story and make each sale special. That’s what I’m passionate about, helping retail ambassadors, sales people, promoters, go beyond the sale and elevate the customer experience. Thanks for reading. #advocacy #travelretail #dutyfree #branding #sales #coaching #training #bacardi #liquor #gtr RETHINK Retail National Retail Federation Inside Retail Australia TRBusiness - Travel Retail Business

𝗔 𝗗𝗼𝘀𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 📝 Sharing Jing Daily’s article: ‘ 𝗪𝗵𝘆 𝗹𝘂𝘅𝘂𝗿𝘆 𝗯𝗿𝗮𝗻𝗱𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗹𝗹 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀: 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 ’. The article highlights a crucial insight: in today’s competitive landscape, customer loyalty is not a given; it must be earned through every touchpoint. We believe that to cultivate genuine loyalty, brands must prioritise personalised experiences and tailored communication. Every moment counts, and it’s these thoughtful interactions that turn customers into lifelong advocates. We are delighed to offer 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗔𝘂𝗱𝗶𝘁. Please reach out and let us help you evaluate the customer journey and upkill the clienteling prowess of your Client-Facing team, with our dual roles of luxury experts and discerning luxury customers. Read the full article via the link below:  https://lnkd.in/g4SbMdC2 Share your thoughts  in the comments below! 🗣️❤️ #GogoChengConsulting #CustomerLoyalty #BusinessSuccess #CustomerExperience #CustomerService #Communication #Strategy #TheArtandScienceofClienteling

✨🌟 Boost Your Beauty Business Sales This Festive Season! Join Our Webinar on 6th Feb, 2024! 🌟✨ Elevate your beauty business to new heights with insights, strategies, and success stories shared in our exclusive webinar. Discover the keys to a flourishing festive season, from festive promotions to client engagement. Save the date—6th Feb, 2024—for a transformative experience that will set your beauty business on the path to unprecedented success. Don't miss this opportunity to unlock the secrets of festive season sales! 🎉💄🌺 #BeautyBusinessWebinar #FestiveSeasonSuccess #UnlockYourSalesPotential