Juanita Neville-Te Rito’s Post

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Managing Director, Retail Expert, Independent Director, CMInstD, Retail Trend and Media Commentator, Keynote Speaker

Uber has announced plans to launch a phone-booking ride service in Australia which is a bit of a “back-to-the-future moment”. Why? 📱Research conducted by YouGov showed 93% of Aussies aged 65 and over felt more confident booking services over the phone, and hoped the hotline could provide a new transport option for them. 📱Australian has an aging population and this is a move to appeal to those over 65 who do not use ride-sharing services and prefer to book transport over the phone. How it works 📱Users ring from their mobile phone to a toll free number to arrange a pickup 📱Available between 5am and 8pm, the service also helps users set up an account and the app should they wish. 📱 Callers will need to have a mobile phone handy to receive their ride details over text 👏👏👏 congratulations Uber for doing the research, listening to your customers and pivoting into the opportunity. Customer centricity in action. This new feature will not only appeals to the older market, but those with accessibility needs. 

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Natalie Snowden

Senior Design Specialist at Air New Zealand

8mo

Great initiative. This also provides a pathway to book when confronted with wifi or data issues.

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