Julie Fueyo’s Post

🌟 Need captivating content? Compelling copies? Translations in any language? Look no further! I'm your go-to Content Writer & Copywriter, fluent in crafting words and crossing linguistic boundaries. Let's bring your vision to life! Contact me for top-notch services! 📝💬 #ContentWriter #Copywriter #TranslationServices

Network, I need your help ✨ Are you or do you know a kick-ass freelance copywriter who's native in: 👉 German 👉 French 👉 Italian 👉 Spanish EDIT: 👉 Dutch too It's to work on an amazing sports brand translating creative ideas and copy to work in specific EU markets. Is that you? DM me 📩 Know someone? Tag them below 👇 #freelancecopywriter #freelancewriter

What am I? A translator or a copywriter? I'm both! I understand that this is confusing. There are many translators and many copywriters out there, but there are also many translator-copywriters. To put it degradingly simply, a translator translates words from one language to another, and a copywriter writes words. As a translator and copywriter, I do both. Not usually at the same time. It simply means that half my time is spent working on translations, and the other half is spent writing copy. Although if I'm honest, this isn't always a 50/50 split. Sometimes it's 70/30. or 90/10. That's just the way that lovely cookie crumbles. 🍪 There is actually a third service I offer called ✨transcreation✨ that some describe as a mixture of translation and copywriting. But I posted about that recently, so I'll save my spiel. For now. #translation #copywriting #litranslators #transcreation

Clever wordplay can be a great asset for headlines and straplines. But what shines in one language doesn’t always translate into another. 👉 Example A Dutch bakery could have a slogan “Wij maken geen brood van je, maar wel kruimels!” Google Translate will tell you this means “We won't make you bread, but we will make crumbs!”, which isn’t even entirely correct. (It should be “We won't make bread from you, but we will make crumbs!”) Dutch language wordplay with “brood” (bread) and “kruimels” (crumbs) allows this sentence to be read as “We don’t make loads of money from you, just small change”. A fun bready way to convey “We offer low-priced bread”. The concept is great. But if you wanted it in English, you’d have to look for an alternative execution because, as you’ve just seen, the wordplay doesn’t translate. So, what do you do when you’ve developed a marvellously witty strapline and want to cross the language barrier? (1) get a professional transcreator (copywriter) who natively speaks your destination language to advise on how close you can get (2) be prepared to go with something completely different if necessary (3) if the line has to change, check for any references to it within associated copy, and adjust as appropriate #copywriting #writingtips #freelancer #marketing #freelancecopywriter #international #writer #translation #transcreation #languages

Understanding American and British English differences can make a big difference for content writers. Here are a few Tips for Managing Language Variations: 1. Know Your Audience 2. Understand Key Differences 3. Consistent Usage Can you master both? Of course. 1. Use Language Tools: Tools like Grammarly help switch between American and British English. 2. Read Widely: Read content from different regions to internalize the differences. 3. Practice: Write in both versions to get comfortable with the nuances. Have you faced challenges switching between American and British English? Share your experiences in the comments below! #freelance #freelancer #contentwriting #contentwriter #copywriter #digitalmarketing

Wait, you're a writer too? I thought you were a camera guy??? Well, yeah. But no, but yeah. Ya see, fundamentally I'm a communicator. Visuals are my main method of explaining our internal experience to the outside world but I'm pretty good with spoken and written language too. They work together with my imagery to provide the greatest clarity and impact for my clients. Wurds is hard! I don't come out and say that "I'm a writer" because I know the difference. I write. My wife Angela Rose is a writer. But more importantly I understand how people speak and listen. The choice of words and how they are spoken; the pacing and tone, are critical. Normally writers intend their thoughts to be simply read and thus they put those ideas into words in that way. When they are read out loud, that perfectly written text or script may not feel quite right. More so, does it sound like the way that the person, in my case, on camera speaks? Probably not and if so that's a problem. My mother, who is also a writer - notice a trend here?, told me long ago "write the way that you speak". She started as a copywriter for the radio station where my father was the DJ. She wrote for people to read her words over the air. Then my parents turned into some of the best and most successful commercial voiceover and on camera talents in the country. I did some of that too. I learned how to perform those words and maybe more importantly, that the scripts written by major advertising agencies rarely get it quite right. It's called "marking up the script" where you make notes as to where you need to pause, do a specific thing with your voice: (make it a loooooooG question mark) and put the em-fah-sis on the right sil-ah-ble. You know, acting! But beyond that you quickly learn that this word doesn't naturally flow into that word when performed. Or that term feels awkward - you never really say THAT. You come up with new ideas on the spot and help make the script better. It's awesome when you make an edit to the script and the agency guy says "Oooo, yeah, that's good. Let's do it that way!" When I'm either writing a script for my clients or editing a script that they have prepared for the project, it's always written to be spoken as if the client is having a conversation with the person watching. Crafting those words into a form that are not just ideas but to put them inside the mind of my clients. That's my "style" if you will: direct, personal and immersive. To achieve that, words matter. #writing #promotion #words #videoproduction #marketing #bts

When dealing with an international audience, linguistic errors take on an extra dimension. At one end of the scale, among those who understand English well, errors damage credibility. At the other, for people who are perhaps still learning the language, errors can be an even bigger problem. If words are spelled incorrectly, or sentences are constructed badly, less-proficient speakers are unlikely to realise there is a mistake. This can be dangerous because, in attempting to make sense of your copy, they might completely misinterpret it. And translation tools are likely to do the same (rubbish in = rubbish out). When writing for an international audience, it’s therefore more important than ever to ensure your copy is correctly written in every sense. #copywriting #writingtips #freelancer #marketing #freelancecopywriter #international #writer #translation #transcreation #languages

And that👇🏻, ladies and gentlemen, is why you need a #copywriter with #editing experience who also speaks other #languages.  Even for a boring document like an exam sheet or a grant application. And especially if it has been translated from Spanish 🇪🇸 to English 🇬🇧 where falling into the trap of linguistic "false friends" happens quite frequently. Why? A #bilingual Spanish-English copywriter/editor would know this: While you can say “motivate the answer” in Spanish ("motivar la respuesta"), meaning you justify or explain it, that same word refers to something else in English. In Shakespeare’s language, you can only motivate a person, not an abstract or inanimate thing. And it will either encourage them to do something well or cause them to behave in a certain way. See the difference? Unless, of course, what you’re after are funny replies to the questions in your form, like the one in the image below. Then, by all means, don’t hire a copywriter with editing experience who also speaks other languages 😉 (Photo found on the internet) —— Hi, I’m Saba Kozinska, a #freelance copywriter, #communications professional and digital #storyteller. By day ☀️ I’m the Chieftess of Word at Out of This Word ✍🏻 Copywriting. By night 🌒 I’m a music blogger at Silly McWiggles. Contact me for copy- and #content writing, editing, #proofreading, #translation or language training projects. 📧 thisisoutofthisword@gmail.com

Some red flags when potential clients contact you 🚩🚩🚩: 1. They don't want to talk about rates and send you a test immediately 2. They assume you'll do the test for free (because that's what you usually do, right? I always ask my plumber to do a free test repair) 3. They reply with "our rate is flexible, but yours is higher than what we would expect, I'm afraid" (the reason I'm writing this is because that's what happened earlier today. It seems that "a bit too high" means a difference of 50€ per hour) It’s literally always the same pattern. So if you're looking for a talented copywriter and/or translator who can produce copy that will actually increase your sales, don't offer 50% of what a copywriter earns on average (which was the case today). You’ll harm your own interests. #marketing #copywriting #translation

I’m not running an agency Sometimes, people mistakenly believe WordPotential is a typical language service provider. The truth is, we’re not. We’re a team of marketing translators and copywriters who help English, Spanish, and German brands break into the German market and grow their reach. A market of over 100 million people. 🤫 How do we do this? Through translation. Through the creation of new content. Through PR in the German market. Every single one of my 7 team members is a native German speaker who: ⁃ Can create natural-sounding translations ⁃ Writes marketing texts that really speak to us Germans ⁃ Knows what makes the reader smile - and inspires them to take action So, if you’re looking to expand to the German market this year, we’re here to help you ensure your entrance doesn’t go unnoticed. Your WordPotential Team P.S. I frequently commute between Tenerife and La Gomera. So sometimes I have to finish off some projects on the ferry. 😋 #copywriting #translation #storytelling #WordPotential