Julie Perry Events’ Post

Love the originality of this partnership, quite unexpected and especially unique in Rugby. Two very different campaigns, with very similar marketing objectives, uniting with a common goal in a one-off partnership. 👨👨👧👦 - Target Audiences Both Quins and 20th Century Studios will be targeting the same audience to a) attend their flagship summer rugby match and b) watch the new Kingdom of the Planet of the Apes movie. 🗓️ - Campaign Timeline With Harlequins’ “Big Summer Kick Off” matchday taking place on Saturday 27th April, and 20th Century Studios’ release of Kingdom of the Planet of the Apes releasing on 9th May - both parties are speaking to the same audience at the same time - why not combine and double the efforts? 🤝🏼 - Brand Parallels The “Together Strong” slogan, combined with the movie storyline draws great parallels of those of a rugby team. Team cohesion, physicality and pride are just some of the consistent brand values that can be leveraged in market activation. 🤩 - Disruptive Content The digital marketing world is fiercely competitive and everybody is fighting for visibility. This partnership has the ability to disrupt and cut through if executed effectively. Hats off to all at Harlequins and 20th Century Studios for being brave enough to upset the status quo, I really hope this partnership works and becomes a case study for more brilliant industry crossovers in sports. 🃏🦍🎬 What do you think? 👇🏼

Manchester City Football Club women’s team face Tottenham Hotspur at the Etihad Stadium in the Women’s Super League tonight and we’ll be there as Official Crowd Games Supplier. All eyes will be on the stadium big screens as fans take a shot at goal through the power of their phones. It puts the tension of the penalty kick into the hands of the audience, (if you’re not buying a pie!). To find out how Piing can transform your event, get in touch with Gareth Langley. #events  #EventGaming  #InteractiveEntertainment  #EventExperiences  #EventPlanners  #EventMarketing  #EngagingExperiences  #EventTechnology  #sportsTech  #eventTech  #massparticipation  #brandengagement  #brandactivation

There’s a lot to look forward to with a new football season, and if you’re a Manchester City supporter you’ll also have the promise of Piing games to add to your match day fun.   Piing is the Official Crowd Games supplier to Manchester City Football Club, meaning fans will be able to take part in Piing games pre-match and at half-time in the Etihad Stadium and the Joie Stadium on match days, as well as in hospitality areas such as the Blue Carpet experience. . The multi-year Official Supplier agreement is a first among Premier League clubs and supports further fan engagement for Manchester City. This will allow fans the chance to test out their penalty shooting skills with the Pen-Kick on the big screens, and flex their footballing knowledge with Quiiz. Both games are Piing fan favourites and have been played in stadiums around the world. Gareth Langley, CEO of Piing, commented: “This collaboration marks a huge step for the Piing brand and brings us back to a team in which we have some deep connections and long standing friendships.” “We’re on a mission to engage fans at the greatest events on Earth, so we’re really looking forward to large crowds across men’s and women’s matches at the Etihad and Joie Stadiums getting their hands on our games.” #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

Darts has evolved from a simple pub pastime into a global phenomenon, drawing massive audiences and attracting mainstream attention. The sport's transformation is fueled by a fresh wave of young talent, a shift towards professionalization, and a concerted effort to redefine its image. Once seen as a niche hobby, darts now boasts record viewership, with events like the World Darts Championship and Premier League Darts breaking viewing records and selling out arenas. The addition of walk-ons, player personalities, and an engaging atmosphere has made darts a thrilling spectacle, appealing to fans across all ages. This shift is not just about the game; it’s about creating a culture. The sport has embraced youth development, with clubs and academies seeing a surge in interest, and even players gaining celebrity status, reminiscent of football superstars. As the sport continues to expand globally, its inclusive, party-like environment — with fans dressed in outlandish costumes and chanting throughout events — has become a hallmark of its new identity. #DartsRevolution #GlobalDarts #SportTransformation #DartsCulture #EntertainmentAndSport

**ECL DAY 5 WRAP-UP! The thrill, the skill, the triumph! Day 5 of the Elite Corporate League was an unforgettable spectacle! **TOP MOMENTS: >Stunning goals >Incredible saves >Standout performances **PLAYER OF THE DAY: Who impressed you the most? Share your thoughts in the comments! **TEAM SPIRIT: Cheers echoed, energy palpable! Which team's passion stood out? **MISSED IT? Catch the highlights now! Watch the reel! #ECLDay5 #EliteCorporateLeague #CorporateFootball #GameOn #FootballFrenzy #ExcitingMatches

Banning booze from the bowl.. Prioritising Profits Over Rugby? Recent matches at Lansdowne Road have highlighted the deteriorating atmosphere. While the IRFU implements various entertainment strategies, they seem to be overlooking a fundamental issue - their alcohol policy of allowing booze in the bowl is the problem The constant flow of fans to and from their seats creates a distracting environment that undermines the game’s integrity. This raises a critical question. Is the IRFU prioritising alcohol sales over its core mandate to promote rugby for genuine fans? Is it appropriate with so many children around? As a recipient of state support, the IRFU has a responsibility to foster an appropriate environment, especially for our kids. Yet, the current atmosphere suggests a focus on maximising bar profits. It doubles down on rugby’s awkward relationship with booze which is at odds with healthy sport. The article notes that “atmosphere happens when a number of people are collectively invested in the outcome of a match.” How invested can fans be when they’re constantly queuing for drinks or navigating crowded aisles? Are the IRFU compromising the quality of the rugby experience - and potentially the performance of our national team - for financial gain? As they’re not being asked to stop selling alcohol it’s time for the IRFU, like other Irish sports, to just ban booze from the bowl-what’s so difficult with that?

What does pay-for-play look like in college sports? It’s already here, according to Bobby Bramhall. It’s just disguised as NIL and the transfer portal. Full episode here: https://lnkd.in/gpTQQniN #sportsbusinessconversations #nil #collegesports #sportsbiz #sportspodcast

In this article our experts outline the key takeaways from a recent sports industry event which brought together leading stadium, arena and venue executives to explore the future of this business. One key observation is that it is essential to invest the time throughout the life cycle of a stadium project to properly formulate and document its particulars over time, including any legal obligations, technical documents and interfaces between the many disciplines and specialisms. Find out more: https://bit.ly/3XTMTVL #dwf #sports #stadium #legal #projects

For those of you already missing the Olympics, here's a good article on Sports Stadiums & Arena by David McNeice.

Fasinacting articles from our DWF experts! Just in time for the EFL (English Football League) and The Premier League kicking off ⚽ C'mon you Gunners ⚽ #Football #Arsenal #DWF #WeAreDWF