Seeking opportunities in Customer Success or Project Management| Guiding ambitious emerging leaders to lead more naturally with clarity through The Authentic Leader's Roadmap, without analysis paralysis.
Lately, I’ve been speaking with Product Managers (PMs) about the challenges of building products inclusively. Too often, PEOPLE forget to SPEAK to PEOPLE, i.e. your customers. Too busy beating your competitors (with no evidence they’ve spoken to their customers). I’ve significantly found it concerning that there’s a gap in communication and understanding between those who build (designers/PMs), those who decide (Managers/CEO/CTO) and those who receive (people who end up using the products). So when I hear that the challenges of building products inclusively are that: 🧐 It’s too hard 🧐They don’t have time 🧐 It’s not a requirement (KPI) 🧐 Leaders (those who decide) don’t understand the value 🧐 Leaders (those who decide) want to see an ROI 🧐 It’s perceived as a social cause (BTW, there’s a difference between “social cause” and “designing products inclusively”). The answer seems to be that PEOPLE who are at the receiving end are not at the center of designing for and with them to feel valued (that’s your inclusive angle). Because if you understand people, you’d understand that we’re multifaceted, we’re multidimensional and experience the world uniquely. Like Philippe’s son, he couldn’t tell the difference in colour between priority seat and other seats in a tram because he experiences life as a PERSON who is colour blind. So, really, is the challenge of designing inclusively more so the challenge of not understanding people? _____________________________________ Thanks Philippe Guichard for sharing your story and I’m glad our conversation got you thinking! 🚀 #CustomerInsights #ProductInclusion #DesignWithPeople #DesignWithPurpose #innovation #InclusiveDesign
Transforming Ideas into Million-Dollar Products & ventures: the designer serial entrepreneurs partner with | Talk on TED.com | Product Development & Product Design | Bestselling Author & Keynote Speaker
Design for inclusivity. Did we miss anyone? I was recently interviewed on the topic of design for inclusivity by Junie Baptiste Poitevien, and this conversation got me thinking. First, I have noticed that few product companies know their stakeholders very well, by stakeholder, I mean all people that are involved with the product. Often, as an example, they confuse the buyer with the user, and they can be two very different persona with different needs. I had a stark reminder of inclusivity this morning as I was taking the tram with my son to school. My son asked: how do I know which seat is the priority seat in this tram? If you look at the image, this sounds obvious to most of us, but my son is colourblind and he does not see any difference between the two colours and the two seats. Which begs the question: do we design for inclusivity? In your experience, who else do we often forget? #colourblind #design #industrialdesign #innovation
