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Election years increase costs for all advertisers, especially on Social Media Platforms, here is a helpful article to combat rising costs during election years.

Check out my recent blog and gain insight how we navigate the media landscape during a big political year!

Biden and Trump are debating today, but they aren’t the only ones competing amid the political market. Political campaigns are ramping up ad spend to unprecedented heights in 2024. With a 30% increase in political ad spend compared to 2020 and Ohio facing additional pressures being on the fringe of swing-state status, strategizing is crucial. But that’s not all—online display video, social networks, and other ad channels accepting political dollars are competing for limited space causing CPM to surge. Are you ready? Learn more on the impacts of political campaigns from our media experts Bill Brassine and Danielle Dobinson as they share tips on maintaining visibility and protecting your brand in an era where every channel—from CTV to social media—buzzes with election fervor.

Great article! Question is: how do we stop it? We see more are more false political advertising than ever on main stream media. What happened to the days of verification of advertising. With all the digital media channels today, any candidate or their organization can say whatever they want and the gullible will accept it as truth. We need a "Scopes" for advertising, but definitely for political ads!! But we know that will never happen!

Navigating the nuances of media planning during a presidential election can be challenging, and as healthcare marketers, it's essential to be strategic in the approach. Learn how spending smarter will help protect your share of voice in a sea of election noise: https://lnkd.in/gQmC49pB #SmartMediaBuying #SmartMediaPlanning #ShareOfVoice #HealthcareMarketing #StrategyFirst

#Socialstrategy during an election: Is your #brand prepared? With the U.S. general election looming, what changes should you make to your social media strategy to protect your brand and maintain your sanity during this turbulent season? Join this community call as we debate the Dos and Don'ts for our social media programs and cast our votes on the following: Will you change your paid strategy due to greater competition with campaign ads? Are you adjusting your organic content strategy in anticipation of greater noise? How will you monitor brand risk? Are you enabling special escalation workflows? When the stakes are high, SocialMedia.org is the only community where you can confidentially benchmark with other billion-dollar brands on strategies for navigating political discourse and vitriol on social media while avoiding reputational risk. Join us here: https://lnkd.in/g3CKps9E

For media professionals, the memories of the chaos the 2020 Presidential election brought on traditional and digital advertising are vivid. Explore some top solutions to ensure your brand's voice is being heard in heavy political markets in 2024! #Media #Advertising #Election2024

As Election 2024 looms, the political ad landscape is heating up. With record-breaking spending expected, it's crucial for brands to build a strategy to navigate this competitive environment.   Christine Oakley, Ocean Media Director of Local Media breaks down three political ad trends to watch for, including how your brand can prepare for the challenges posed by political windows.   Read the full blog here: https://lnkd.in/gBhhGrcx

This election cycle is predicted to spend around $12 billion in advertisements. Assembly's Political Practice has seen how this growing investment in advertising has inevitably affected brands, even those not directly involved in political messaging. We've seen notable trends, including a growing emphasis on digital and programmatic advertising strategies. Tyler Goldberg, director of political strategy at Assembly, spoke to EMARKETER on the topic. “You can say, ‘As a brand, we don't want to touch political,’ and I totally understand that but if you are not paying attention to the political cycle and how it affects your media strategy, and you are not working with people who know what they're doing in the [political] space, then you are absolutely not serving your company’s best interests.” This is because we've seen and continue to see how the evolving landscape of political advertising has a broader impact on consumer behavior and brand engagement. Want to know more? Reach out to speak to our experts. Thanks, Sara Lebow, for talking to us! Read more here: https://lnkd.in/g85wcTRA #PoliticalStrategy #MediaStrategy #FindChangeGrow #Insights Stagwell Stagwell Brand Performance Network