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MARKETING OPERATIONS: THE CUSTOMER'S VOICE IN THE BOARDROOM Ever wonder how to make marketing truly customer-centric? Frans Riemersma shares a game-changing perspective in our podcast episode #225. "Marketing operations is the customer story well told in the boardroom." This powerful definition from Scott Vaughn, former CMO of Integrate, highlights the strategic importance of marketing operations. It's not just about managing tech and data - it's about bringing the customer's voice to key business decisions. In this video snippet, Frans points out: 👉 Why mastering your martech is crucial for telling the customer's story 👉 How to translate data into meaningful insights about customer behavior 👉 Why marketing ops professionals are the true customer ambassadors Want to dive deeper into the strategic role of marketing operations? Watch the full episode here: https://lnkd.in/eYhQPYKv If you are in The Netherlands, don't miss Marketing Guys | Helping Companies Succeed B2B Marketing Live event MOPS Unleashed! on 3 October at Landgoed de Salentein in Nijkerk. Register now for free: https://lnkd.in/eanbBDqg How does your organization bring the customer's voice into strategic discussions? Share your thoughts in the comments! #MarketingOperations #CustomerCentric #B2BMarketing #MarTech

🎙️ New Podcast Alert! 🎙️ Join us on the "LifeLong Customer" podcast as we explore the dynamic world of marketing automation and relationship building with Evan Day, MS Data Science, Head of Marketing at CAN Capital. 🚀 In this episode, Evan shares his 13 years of marketing wisdom, emphasizing the power of data-driven decisions and nurturing customer relationships. Discover how CAN Capital uses automation to enhance customer experiences and gain practical insights to level up your marketing game. 📈 Don't miss out on Evan's valuable advice for marketers at all career stages. Trust yourself, be creative, and focus on steady progress. 🙌 Tune in now for marketing inspiration and actionable strategies! 🔊 https://lnkd.in/eJbQ3sDq #Marketing #Automation #CustomerRelationships #Podcast #MarketingStrategies #DataDriven #BusinessInsights

Thank you, Brad Hammond and the rest of the team, for having me. If you are just starting your career or are more junior level (marketing or not), please listen to the last five minutes. I share an insight that accelerated my career and wish I had figured it out much earlier! #marketing #marketingautomation #marketinganalytics

If you’re into revOps, you must be aware of the significance the tools hold in your marketing automation, customer relationship management, and personalization journey. You must be having some of them in your arsenal to nail your revenue goals. But when the talk is of “the most underutilized tool”, you might have to ponder a little more. 🤔 Don’t worry! 😀 Kanad Bahalkar (Founder, Potion) and Shreyansh Surana (a revOps leader) explore the same topic in this snippet (part of a fantastic podcast linked in the comments section) to help you with that. Thanks again, Kanad, for hosting this podcast, which is surely full of insights and wisdom. 🙂

Ever feel like you're drowning in data, trying to make sense of it all while keeping your marketing strategy afloat? In today’s complex world, it's tempting to think more data equals better decisions. But, as JP Castlin explains in our recent podcast episode, that’s not always the case. “The more you lock onto precision, the less accurate you’ll be.” It's not about collecting every data point possible. It's about starting with strategy—identifying the key data you need to track your success or failure. Precision and accuracy aren't the same, and balancing the two is where the magic happens. JP shares his take on balancing intuition with data, getting more diverse voices and insight on strategies before they go live, breaking down marketing frameworks that work (and don’t), and even uses a children’s birthday party as a metaphor for managing chaos. Curious about the banana curve, or whether bacon in France really trumps Francis Bacon? Tune into the full episode to get the answers and so much more. GET IN HEAR --> https://bit.ly/4gcFgAB

Organizations face the challenge of losing business due to customers who haven't yet established a strong connection with them. The solution lies in recognizing the power of customer loyalty and membership. The stronger the customer loyalty is, the more the organization grows. In the face of market challenges and competition, a loyal customer base acts as a shield, protecting the organization from churn and allowing the organization to navigate uncertainties and challenges in the market. A subscription is a pricing tactic. Membership is a mindset. If you want your subscribers to stay forever, you need to focus on helping them achieve their long-term goals and solve ongoing problems. Otherwise, you have no relationship, and you risk losing your subscribers. ********* 👋 I'm Robbie, I'm a consultant, author, and speaker covering all things subscription businesses. 💡 Free resources, expert tips & advice at robbiekellmanbaxter.com 📩 Join my newsletter: https://lnkd.in/g8bCw7pJ 🎙 Tune in to the Subscription Stories Podcast: https://lnkd.in/gdfjFeS 📹 Catch my latest videos on Youtube: https://lnkd.in/gW8RcSea *********

Working in silos competing against each other for customers is stupid… But it’s a common story in many organisations. Marketing leads competing with each other, retention teams fighting with acquisition teams, marketing at odds with the customer experience and service teams, business units competing against each other, it’s massively inefficient. But no wonder they do. If departments are KPI’ed in silos they will perform in silos. It’s simple, employees perform how they are marked by their boss and rewarded. So, it’s time to rethink how companies structure their business KPIs and teams. In my recent chat with Gareth Begent on the Customer Smarts Podcast he gave some great insight into how to overcome this madness from his time working in large organisations. It starts by setting shared customer centric KPIs for the business, then creating working squads for each KPI with a cross section of people from different teams including acquisition, retention, customer service, research etc. This helps you 1) operate more efficiently, 2) create more seamless CX and 3) have a better impact on the business with less wastage. A great listen for those trying to embed a customer centric strategy. If you’re keen to watch or listen to the full episode, the link is in the first comment below.

Before diving into the world of automation, it's crucial to master manual tracking in your digital marketing efforts. Manual tracking forces you to understand the fundamental metrics and how they’re collected. This knowledge is essential when setting up automated systems, ensuring they’re accurate and reliable. 🎧 Want to dive deeper into the world of analytics? Check out the episode of the DigitalMarketer podcast featuring Chris "Mercer" Mercer, where he shares invaluable insights on mastering your analytics. https://ow.ly/fSIr50S7ofB

🚨New Podcast Alert!🚨 Demand generation is a marketing strategy that aims to generate interest in a product or service to attract new clients. It involves considering customer needs and how they align with company offerings to find ways to create awareness and attract quality leads. In this episode, we speak with Eric Richardson, the growth marketing manager at Qventus, a provider of healthcare operations automation systems. He discusses what you need to know to create an effective demand-generation strategy.💡📈 Catch the full episode in the comments below!

My wonderful Gen Z colleague informed me recently that people do ✨actually✨ study B2B marketing at university now 😏 But I think the best (and most fun) marketers are never done learning. While there are timeless marketing principles, our behaviour is changing and it’s fascinating to know what’s going on and why. Check out my first podcast ep on the evolution of marketing and why we do things the way we do now: https://lnkd.in/ehDnQkne