Helping digitally native brands decrease CAC, improve retention, and scale profitably
Have you been quoted $5-12 CPMs for OTT & CTV distribution… Only to find out your real CPM’s come out to $25-28 after adding in your -> Data segment fees -> Brand safety fees -> Supply side fees -> Seat fees Oooh, and don’t forget about those sneaky, built-in agency margins (usually around a 20% tax on your CPMs)… Over the past year we’ve been developing a deep strategic partnership with MNTN and the CPM’s we’re seeing are around $12-15 all in. Inclusive of the tech stack. And we never build in a margin buffer. If you’re thinking about CTV and want to know how you can have more transparency into the CPMs you’re paying, let’s talk. #connectedtv
Daniel Tejada 🚀
5mo
That’s hot
Stop fighting attribution. Start understanding it.
5moThis is awesome! Have a post coming out on Monday that may actually bring down your true CPM even more using PPS