Have you seen the new Deadpool & Wolverine popcorn bucket?
Popcorn buckets have become a super fun, engaging marketing strategy for movie theatrical campaigns & enticing audiences to theaters. For die-hard fans, these buckets have evolved into status symbols. Many have gone on to retail for 2-3x their original cost on the secondary market.
However, there are a few limitations that entertainment marketers should consider before deciding to make one:
- **Trendy:**
While these items are currently popular, their appeal may diminish over time as the novelty fades. Copycats will also saturate the market.
- **Extensive Design & Manufacturing Process:**
Developing consumer products requires extensive planning so it’s highly possible many films will miss the trend's peak by the time they hit the market.
- **Limited to select films:**
Popcorn buckets are best suited for event tentpole films or those with hardcore fanbases. Therefore, they may not be suitable for every release.
What are your thoughts on the durability of this trend? Will it stand the test of time or fade away in the coming years?
