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I'm excited to introduce OptiPromo, Optimove's newest tool that’s here to revolutionize promotions for B2C marketers! 🎉 With OptiPromo, say goodbye to the hassle of manual reward calculations and hello to dynamic, CRM-powered promotions that are fully automated and tailored to each customer’s preferences. This is a game changer for marketers looking to drive results with personalized offers that truly connect with their audience. Learn more here ➡ https://lnkd.in/dpZW3G-g

Easy stuff you're missing, #23 It's incredible how powerful this stuff is for product and service pages. It's not unusual to achieve a 15% or higher increase in conversion rate when this is done well. #CRO #eCommerce #LeadGeneration

"Customer retention is mostly cool because you can do so little and have such a huge impact. That’s the secret, friend. I’m a lazy marketer." - Val Geisler Our resident DTC expert, and VP of Customer & Lifecycle Marketing, Val Geisler, teamed up this week with Eli Weiss on his weekly Newsletter, 'All Things CX & Retention'. If you like - Great DTC Memes - Incredible advice, real talk, and quick wins on retention marketing - Amazing humans coming together to create great content Then this one is for you! Link below to check it out ☺️ PS: If you are not subscribed to Eli's Newsletter, get out from under the rock and subscribe today! Your future self will thank you! #ecommerce #shopify

𝐅𝐞𝐚𝐫 𝐨𝐟 𝐚𝐛𝐚𝐧𝐝𝐨𝐧𝐦𝐞𝐧𝐭? DTC owners, you know what I'm talking about 😉 𝟔𝟗.𝟓𝟕% of carts are abandoned. That's $𝟏𝟖 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 lost in DTC revenue annually. So having the RIGHT Abandoned Cart Email Flow is crucial... To recover lost sales & turn interest into cash. After 3 years helping 30+ brands recover their carts... We've condensed our knowledge into the '𝐴𝑏𝑎𝑛𝑑𝑜𝑛𝑒𝑑 𝐶𝑎𝑟𝑡 𝑅𝑒𝑐𝑜𝑣𝑒𝑟𝑦 𝐺𝑢𝑖𝑑𝑒'. Includes: 1. 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝: abandonment funnel & why customers do it 2. 𝐅𝐥𝐨𝐰 𝐌𝐚𝐩𝐩𝐢𝐧𝐠: for your Abandoned Cart & Checkout flows 3. 𝐅𝐥𝐨𝐰 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: the perfect 3 email Abandoned Cart strategy & examples  𝟒. 𝐀𝐛𝐚𝐧𝐝𝐨𝐧𝐦𝐞𝐧𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: advanced plays most brands miss to segment & boost conversions No 'comment & follow' play today. Just spreading the love - hope it's useful ✌️

Imagine you've just stumbled upon an ancient treasure map, promising untold riches if you follow it correctly. That's what understanding your customer's journey can do for your business! Just like a map leads you to treasure, guiding customers properly along their journey with your brand can uncover serious sales opportunities. Here are a few key steps I've learned for maximizing the customer journey: 1/ Welcome new visitors based on where they come from - if it's paid ads, focus on your value proposition; if it's organic search, highlight your product benefits. 2/ Use popups and exit intent offers to collect emails and rescue abandoning visitors. It's like saying "wait, don't go!" 3/ Share your brand story to make an emotional connection. People love supporting businesses with compelling stories. 4/ Reward loyal customers through referral programs and VIP perks. Making customers feel special keeps them coming back. 5/ Remind previous visitors about you with retargeting ads across sites. Persistent but not annoying! In tomorrow's ShopBytes Saturday newsletter, I'll be sharing my these tips in-depth with examples for maximizing the customer journey to boost satisfaction and sales. Want the full map to customer satisfaction delivered straight to your inbox? Join the ShopBytes newsletter before tomorrow! *** Sign up now & get more E-Commerce insights → https://www.shopbytes.co/ #customerjourney #ecommerce

🌧️ Monsoon is here, and there's nothing better than enjoying a warm cup of Mittal Teas chai! This season, we've been reflecting on how much a good cup of tea and a strong D2C strategy have in common—they both require the perfect blend to truly resonate. At The Teaser Company, we've been helping brands create that perfect blend: Crafting ads that capture the essence of the moment. Auditing websites to ensure a seamless user experience. Developing strategies that keep customers coming back for more. Connecting with partners who enhance your D2C efforts. Maximizing ad spend on Meta and Google platforms. We're passionate about the art and science of digital marketing, and we're here to share insights, tips, and maybe even a virtual chai! Check out some of our success stories: https://lnkd.in/grHsBr2H Learn more about what we do: https://lnkd.in/e33D3RKn How are you blending your brand's story this monsoon? 🌧️☕️ #D2C #DigitalMarketing #ChaiSeason #MittalTeas #MonsoonMagic #BrandStory #CustomerEngagement

Attribution is always a hot topic, so I was glad to participate in Fairing's Attribution Academy (FAA) alongside a bunch of fantastic ecosystem partners. No surprise, I covered direct mail attribution including how to tie mail delivery dates with purchase behavior, surprising details about coupon codes, and generally how to maximize campaign success. To check it out along with more great attribution insights head over to https://lnkd.in/gdjiA7xf 

𝗡𝗘𝗪 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡: 𝗘𝗧𝗢𝗦 Earlier this month, we launched our very first #campaign for Etos. Throughout June, Etos customers receive a scratch card with every purchase, giving them the chance to win one of over 1,500 prizes! 🎁 Interested in surprising your customers with attractive promotions and prizes? Visit our website to discover how we can help your brand with innovative campaigns like our latest collaboration with Etos. #gamification #newcampaign #digitalmarketing #leadgeneration

I woke up this morning & the DTC Gods told me to release our secrets for free. 🤯 Secrets that have gotten us $400M+ in attributed sales for 500+ eCom clients. I might regret this but screw it - It’s nearly BFCM & I won’t let my people down. I’ve put all our BFCM secrets into a Q4 SUPER GUIDE which includes: 1/ Our secret 7-figure BCFM strategies to make Q4 2024 your most profitable quarter yet 2/ How to squeeze as much $$ as possible from new Q4 traffic coming to your site 3/ How to build pop ups that near enough force visitors to engage 4/ How to outbid your competitors whilst staying profitable 5/ An ultimate BFCM email flow guide (welcome, abandoned cart, upsell flow). 6/ How to cash in on all of your email list subscribers 7/ How to build & sent winning BFCM-specific email campaigns 8/ How to virtually guarantee success by preparing for BFCM 2024 today This might’ve been a coincidence, but 💬 Harry Willis from Relo got the same calling too… So he’s made this guide even more sweet & added in: 1/ How to build & optimize the 5 most rev-generating Klaviyo flows 2/ How to increase the conversion of your post purchase flows 3/ Personalization tactics for better Klaviyo flows 4/ How to retain more customers with Klaviyo winback flows 5/ How to create added value with Klaviyo replenishment flows 6/ How to create a pitch perfect Klaviyo welcome flow 7/ Everything you need to know about personalized Klaviyo landing pages 8/ How to strike the right balance with Klaviyo cross-sell flow 9/ Level up your Klaviyo cart abandonment flows 10/ Three breakdowns of email flows from top brand Gymshark I don’t think I’ll be keeping this up for long. It might not even be here when you next check if you don’t snag this now. To get it: React Comment “Send” Send me a connection request (so I can send this to you) I’ll then message you the guide

Ready to turn 'just browsing' into 'just bought'? My Digital Sales Funnel Builds are here to make that happen! Imagine a funnel so seamless, that it not only guides your visitors smoothly from hello to purchase but also feels like a natural part of their journey. Let's chat about building a funnel that fits your brand and offers like a glove. #salesfunnelsuccess #digitalstrategy #salesfunnels