Juvee x TikTok Shop 📈
CMO Sprecher Brewery | Co-Founder Juvee | Former Xperi, NASCAR, Red Bull, and Margaritaville Exec
In Juvee's first month on TikTok Shop we've reached the top 10% of ALL goods sold on the platform! 🚀 Here are four things that worked really well for us: 1. Highlight the Discount: take time to educate your audience on accessing discounts, especially since TikTok Shop is still relatively new. 2. Diversify Content Mix: We found varying content types, including product showcases, talking-head videos, and interactive responses to comments worked really well. Keep it engaging, informative and SHORT (<1min). 3. Collaborate with Creators/Affiliates: Partnering with creators and affiliates to create shoppable videos is a win-win. They earn a commission, and you expand your reach. 4. Cross-Platform Promotion: Don't limit your promotion efforts to TikTok alone. Utilize other digital channels to drive traffic through your TikTok Shop. Kudos to Francis and Adrian who are the masterminds behind all of this and always keep us a step ahead online! #TikTokShop #ECommerceInsights #energydrinks #beverageindustry
