Jyll Saskin Gales’ Post

𝐒𝐭𝐨𝐩 𝐰𝐚𝐬𝐭𝐢𝐧𝐠 𝐦𝐨𝐧𝐞𝐲 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬. If you’re running Google Ads, there are countless ways Google can trick you into spending your budget with little to no return. These 10 strategies will help you keep your costs in check. 1. 𝐃𝐨𝐧’𝐭 𝐮𝐬𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐦𝐚𝐫𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬   Google Smart Campaigns are very basic. You set your budget, and Google takes full control. Not a good idea. 2. 𝐃𝐨𝐧’𝐭 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐑𝐞𝐩𝐬   If you get a call from a Google rep offering to "help" you improve your ad account, don’t make any changes while you’re on the call. These are sales reps, and their primary goal is to increase Google’s revenue—not yours. 3. 𝐃𝐨𝐧’𝐭 𝐮𝐬𝐞 𝐁𝐫𝐨𝐚𝐝 𝐌𝐚𝐭𝐜𝐡 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐲𝐨𝐮𝐫 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 Broad match keywords can work well for big accounts spending thousands per month, but if you have a limited budget, they’re a sure way to burn through cash. Google has now enabled Broad Match as the default when setting up new campaigns. Switch to Exact or Phrase match instead. 4. 𝐔𝐬𝐞 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬  Check your search terms report and manually add negative keywords once per month to ensure your ads don’t show for irrelevant search terms. For example, if your keyword is "suits" but your ad triggers for "Santa suits," add that as a negative keyword. 5. 𝐃𝐨𝐧’𝐭 𝐮𝐬𝐞 𝐀𝐮𝐭𝐨 𝐀𝐩𝐩𝐥𝐲 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 If you turn on Auto Apply recommendations, you’re giving Google autonomy to make changes to your ads. *DON’T DO IT!* 6. 𝐂𝐡𝐚𝐧𝐠𝐞 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐞𝐭𝐭𝐢𝐧𝐠𝐬  In your campaign settings under location options, change the settings to "People in or regularly in your targeted locations." Otherwise, your ads could be shown to people outside your target regions or even countries. 7. 𝐒𝐭𝐨𝐩 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐟𝐫𝐨𝐦 𝐬𝐡𝐨𝐰𝐢𝐧𝐠 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐦𝐞  Don’t get me wrong, there are plenty of use cases for Brand campaigns. However, if you have a small budget you’re likely paying Google for traffic and conversions you would’ve gotten for free. Put your brand as a negative keyword or set up a brand exclusion on PMAX campaigns. 8. 𝐓𝐮𝐫𝐧 𝐨𝐟𝐟 𝐝𝐢𝐬𝐩𝐥𝐚𝐲 𝐚𝐧𝐝 𝐬𝐞𝐚𝐫𝐜𝐡 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬  Never run display ads on a search campaign. It will drain your budget without delivering a return. I generally find that the search partners network doesn’t add much value either, so just turn that off. 9. 𝐓𝐮𝐫𝐧 𝐨𝐟𝐟 𝐜𝐫𝐚𝐩𝐩𝐲 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬  Google will show your YouTube ads to kids, your display ads on questionable websites, and place your display ads on mobile apps where people accidentally click on them. Find exclusion lists online to stop your ads from appearing where you don’t want them to. 10. 𝐒𝐞𝐭 𝐮𝐩 𝐚𝐧𝐝 𝐭𝐞𝐬𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠  If you don’t have conversion tracking set up, how do you know if your ads are performing? Did I miss any? Let me know in the comments.

The Ultimate Guide to Google Ads [Examples]: The Ultimate Guide to Google Ads [Examples] Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers. And if you‘ve landed on this blog post, you’re probably looking to get in on the Google Ads action for your own business. You're in luck! In this guide, we give you the nitty gritty about how to start advertising on Google. We’ll even cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads. Table of Contents * What is Google Ads? * Does Google Ads work? * Google Ads Terms to Know * How does Google Ads work? * Factors That Influence Google Ads * How to Use Google Ads * Types of Google Ads Campaigns * Google Ads Examples * Google Ads Bidding Strategies * Google Ads Best Practices * Google Ads Tips * Additional Resources to Optimize Your Google Ads What is Google Ads? Google Ads is a pay-per-click (PPC) advertising platform where advertisers pay per click (or impression) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they're searching for products and services like yours. With Google Ads, you can boost your website traffic, receive more inquiries, and increase in-store visits. Over time, Google Ads will also help you analyze and optimize those ads to reach more people. Discover how HubSpot can help you better manage your Google Ads. Why advertise on Google? Google is the most used search engine, receiving millions of daily user searches. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority and authority in paid advertising. Insider Intelligence forecasted Facebook is expected to generate 58.5% of Meta’s global ad revenues, totaling $121.90B. Image Source Your competitors are using Google Ads (and might even be bidding on your branded terms). Hundreds of thousands of companies use Google Ads to promote their businesses, which means that even if you rank organically for a search term, your results are being pushed down the page beneath your competitors. 1. Ad Extensions Ad Extensions allow you to supplement your ad with additional information at no extra cost. These extensions fall under one of five categories: Sitelink, Call, Location, Offer, or App. 2. AdRank Your AdRank determines your ad placement. The higher the value, the better you’ll rank, the more eyes will fall on your ad, and the higher the probability of users clicking your ad. Your AdRank is determined by your maximum bid multiplied by your Quality Score. 3. Bidding Google Ads is based on a bidding system, where you, as the advertiser, select a maximum bid amount you’re willing to pay for a…

Google Ads for Cleaning Business is Helpful? Have you ever thought about boosting your cleaning business and doing more with Google Ads? Well, now is the time. Google Ads for cleaning business is a lifeline for cleaning companies. Google Ads can help your cleaning business to get in front of potential customers who are searching for your services online. In addition, Google Ads can help you to target potential customers in your local area. As a result, Google Ads can be a powerful tool for boosting your cleaning business. So if you’re looking to take your cleaning business to the next level, Google Ads is a great place to start. Why You Use Google Ads for Cleaning Business? Google Ads is a cost-effective way for your business to reach the right customers at the right time. Besides targeting local businesses, you can also target ads based on location, phone number, and more. The google ads platform has a range of features that will help you increase your revenue. If you are interested in running a cleaning service business, here are reasons you should use Google Ads for your business: Targeting: The first benefit of using Google Ads is that it allows you to target specific keywords and phrases. This means that you can find customers who are searching for specific terms or phrases related to cleaning services. You can then reach them with an ad that highlights what you do best and what they need. Relevance: Google uses artificial intelligence (AI) algorithms to determine whether or not an ad will be relevant to someone’s search query or browsing history. This means that if someone searches for “washing machine repair,” their search history could be used in determining whether or not an ad should appear next to the search results page (SERP). If so then they may see an ad for “washing machine repair cost calculator” which would be relevant to their interests. Location Targeting: You can also target ads based on location. This is useful if you want to target customers in a specific city or state. For example, if you run a cleaning business in California, you can target ads to people searching for “cleaning services in California.” Tracking: Google Ads also allows you to track how many people have seen your ad and how many have clicked on it. This information can be used to assess the effectiveness of your ad campaign and make changes if necessary. Cost Effective: Google Ads is a cost-effective way to reach potential customers. You can set a budget for your ad campaign and only pay when someone clicks on your ad. This makes it a great option for businesses on a tight budget. Flexibility: Google Ads gives you complete flexibility in choosing The right keywords, placements Bids and more, depending on what works best for your business at that time. You can also test different bids, set up multiple campaigns and even pause them if needed!

Tickle your funny bone with Google Ads for small businesses – it's not just about ads, it’s about surviving the chaotic digital jungle: 🔍 Navigating Google Ads is like finding your way through a mall with a bag full of coupons – you're determined to find that perfect deal! 💸 Discovering the cost of Google Ads is akin to checking your wallet after a shopping spree – a rollercoaster of emotions with every click. 🎯 Exploring Google Ads options feels like selecting from a buffet menu with way too many dishes – you want to try them all but end up confused and slightly overwhelmed. 🤔 Bidding on Google Ads is a bit like placing bets in a high-stakes poker game – it’s all about strategy, knowing when to hold 'em, fold 'em, and when to raise the stakes. 🔑 Delving into keyword research is like deciphering a secret code – cracking it leads you to the treasure trove of audience engagement and conversion. 💡 Crafting successful Google ads is like writing a catchy jingle – you want it to stick in people's minds, create a rhythm, and leave them humming for more. 💰 Budgeting for Google Ads campaigns is a balancing act between penny-pinching and making it rain – every cent counts in this digital dance of budget allocation. Embrace the digital madness with Google Ads and turn your marketing mayhem into a success story worth sharing! https://lnkd.in/eZvh5gAX

What is google ads campaign? A Google Ads campaign is an online advertising campaign created within the Google Ads platform (formerly known as Google AdWords) to promote products, services, or content on Google's search network, display network, YouTube, or other partner sites. Google Ads allows advertisers to reach a highly targeted audience and display ads based on specific keywords, demographics, interests, and user behavior. Here's an overview of the key components and features of a Google Ads campaign: Campaign Types: Search Campaigns: Text-based ads that appear on Google's search engine results pages (SERPs) when users search for specific keywords related to your business. Display Campaigns: Image, video, or text-based ads that appear on websites within Google's Display Network, which includes millions of websites and apps. Shopping Campaigns: Product-based ads that appear on Google's search results when users search for products to buy. Video Campaigns: Ads that appear on YouTube and other video platforms within Google's network. App Campaigns: Ads to promote mobile apps across Google's platforms including Search, Google Play, YouTube, and the Google Display Network. Ad Groups: Each campaign consists of one or more ad groups, which contain a set of related ads and keywords. Ad groups help organize your ads and target specific themes or topics within your campaign. Keywords: Advertisers choose relevant keywords related to their products or services that trigger their ads to appear when users search for those terms. Keywords can be broad match, phrase match, exact match, or negative match to control when and where your ads appear. Ad Formats: Text Ads: Simple text-based ads with headlines, descriptions, and display URLs that appear on search results pages. Display Ads: Image or rich media ads that appear on websites within the Google Display Network. Shopping Ads: Product-based ads that display product images, prices, and descriptions on Google's search results. Video Ads: Ads that appear on YouTube and can be in-stream (played before or during videos), discovery (shown in search results or related videos), or bumper ads (short, non-skippable ads). Bidding and Budget: Advertisers set a budget for their campaign, which can be daily or total budget. Bidding strategies determine how much you are willing to pay for clicks, impressions, conversions, or other actions on your ads. Targeting Options: Geographic Targeting: Reach users based on their location, such as country, region, city, or radius around a specific location. Demographic Targeting: Target users based on age, gender, household income, parental status, and more. Audience Targeting: Target users based on their interests, behaviors, or interactions with your website or app. #GoogleAds #PPC #DigitalMarketing #OnlineAdvertising #SEM (Search Engine Marketing) #AdWords #GoogleAdWords #PaidSearch #PPCChat #SearchAds #DisplayAds #ShoppingAds #VideoAds #Remarketing #ConversionTracking

9 Sneaky Ways to Spy on Your Competitors’ Ads by Kristen McCormick via Internet Marketing Blog by WordStream URL: https://ift.tt/AWUyokZ They say keep your friends close and your enemies closer. Now in the online advertising world, your competitors aren’t exactly your enemies (unless you take life way too seriously and in which case you may need to do some self-work), but they are a threat to your business if you don’t pay attention to what they’re doing. So in this post, I’m going to provide nine ways to spy on your competitors’ ads so you can keep your strategy agile, relevant, and effective. 9 ways to spy on your competitors’ ads Analyzing ads and keywords is a must when doing a competitive analysis. Here are nine of our favorite tools for spying on your competitors’ ads. Use the Facebook (Meta) Ads Library Go to their website and get retargeted Use Facebook itself Use an SEO tool Do a Google search Use the Google Ads Transparency Center Try the TikTok Ads Library Use competitive intelligence tools Use ad intelligence tools Let’s dive into each one. 1. Use the Facebook (Meta) Ads Library The Meta/Facebook Ads Library shows you all ads currently running across Meta technologies, including: The ad copy and creative Whether it’s active or paused When it started running Which Meta platforms it’s showing on The ad category Here’s an example of a SoFi ad: The only downside here is that you have to know the name of the competitor you’re searching for. Since there is no filtering, your keyword search results can be all over the place. Things to pay attention to: Does this ad have multiple variants? If so, what are the variations? Copy, creative, audience? This can give you ideas for your own Facebook ad A/B testing. Is this business running ads for other products or services? If so, is there a theme or style that is more common than others? What segment of their target audience is this ad appealing to? Want to know how your Facebook ads are really performing? Find out with our free Facebook Ads Performance Grader! 2. Go to their website and get retargeted Any business with a good digital advertising strategy is going to be running retargeting ads. This means that after people visit their website, those people will see ads for that business on other websites they visit and on social media. So visit their website a few times, click on different pages, take certain actions and then keep an eye out for social and display ads for that business in subsequent days or even weeks. Things to pay attention to here: Do you get served different ads based on different actions you took on the site? What do the ads look like? What positioning do they take? How long after you’ve visited their website did it take for you to start seeing ads? Were the ads for the business in general or specific to the product, service, or page you visited? Source 3. Use Facebook itself If you do get retargeted by your competitor w...

Benefits of Google Ads Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones: 1. Target your ads Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. Google Ads offers different ways of targeting, which we'll go over in more detail later. For now, here's a look at the choices that you have with online ads that can make your marketing campaigns even more targeted: Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites. Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks. Age, location, and language: Choose the age, geographic location, and language of your customers. Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear. Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when. 2. Control your costs Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad. 3. Measure your success With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too. By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment. You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits -- how long, for instance, they tend to research your product before they buy. 4. Manage your campaigns Google Ads also offers you tools to easily manage and monitor accounts. If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location. #digitalamarketing #digitalmarketingtrainer #digitalmarketingtraining #digitalmarketingagency #digitalmarketinginstitute Source: Credit to Google Ads Support

1. Search campaigns: Search ad campaigns use text ads to reach potential buyers. Those ads are based on keyword bidding and show up right at the moment when people are actively searching for a product or service. They appear above the organic Google search results on the SERP. 2. Display campaigns: The right images have a way of grabbing (and holding) the viewer’s attention. That means a proper, strategic image ad might just mean your next sale or lead. Google display ads entice shoppers by combining text and images to capture the attention of potential customers via the Google Display Network as they browse the internet. These ads typically include product and/or lifestyle images with a clear and prominent call to action (CTA), such as a “Buy now” link that leads to a product page on your website. 3. Video ad campaigns: Video content is a hugely powerful marketing tool. Not only that, but research shows that a growing majority of internet users are more likely to watch a video than read an article, email, infographic, or any other type of content. Display Ad With video ad campaigns, your video appears on the YouTube video platform and other Google video partner websites to encourage people to take action. Because they have the ability to reach a broader audience, video ads are especially effective at increasing brand awareness and helping businesses reach new, untapped markets. Video ad campaigns can be in the form of: Skippable in-stream ads In-feed ads Non-skippable in-stream ads 4. Shopping campaigns: Google Shopping ads are essentially product listing ads that combine text and images to encourage people to buy. They appear on the SERP and in the Google Shopping tab, making it easy for shoppers to quickly find your product without scrolling endlessly through page after page of search results. Bumper ads 5. App campaigns: Specific though it may be, app campaigns are highly effective if you have an app. This campaign type allows you to promote an app via placements across that vast Google ecosystem we talked about, including its app store, Google Play. 6. Demand Gen campaigns: Discovery campaigns helped potential customers, discover your offerings through targeted, visual-centric ads. 7. Performance Max Ads Campaign: Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps. #digitalamarketing #digitalamarketingexpart #GoogleAdsense #digitaladvertising

The 6 Critical Components of Google Ads Account Structure It’s important to have a full understanding of each component of account structure before even dreaming of getting started, so let’s quickly review the basics. Campaigns: How to structure Google Ads campaigns, in a nutshell: Unless your account is very large, you’ll typically only have a few campaigns that surround broader themes. Each campaign will contain ad groups, which contain keywords that tie to your text ads and direct to your landing page. Typically I recommend deciding on campaign topics based on how you want to divvy up your marketing budget since you set up your budget at the campaign level. Ad Groups: Under each campaign, you will create relevant ad groups, which will be much more specific. There’s no recommended number of ad groups to have under a campaign, but typically it’s more manageable to not go overboard since this will stretch your campaign budget across so many ad groups, keywords, ads, and landing pages, that results could suffer. Ad groups contain keywords (no more then 10-20 is recommended), these keywords will trigger your text ads (2-3 per ad group), and then direct to a relevant landing page. Keywords: Keywords will fall under each ad group, and are very important to controlling the way your ad is triggered. When someone types in the search box in Google, that search is called a “search query,” which is then matched with a keyword, which then triggers an ad. Each keyword will have a Max CPC, match type, and quality score tied to it. It’s critical to conduct Negative Keywords: These are vastly overlooked by advertisers, but they’re critical to set up and build upon to avoid spending money on irrelevant searches. Especially if you’re using more broad match and/or modified broad match keywords, you’re highly likely to pull in some completely irrelevant search queries that match with your keywords and ads. Keep building your negative keywords list and checking out your search query report (or QueryStream for WordStream users) to identify new negatives. Ad Text: This is the actual text that will appear when your ad is triggered. Each ad group should have 2-3 ads per ads per group directing to the same landing page. It’s important to follow AdWords policies in order to get your ads approved, A/B test your ads over time, and really highlight the benefits of your offering to one-up your competition in the search results. Landing Pages: The destination where each ad will direct the searcher to (likely a page on your site with an offering or call-to-action). I recommend being very strategic with your landing pages, making sure that each ad directs to an extremely relevant page, which reflects not only the keywords you’re bidding on within that ad group, but also the ad text displaying in the SERPs. #googleadscampaign #googleadsspecialist #googleadsexpert #digitalamarketingexpart #digitalamarketing #letsconnecteveryone #letsconnect #letsgrowtogether

Advanced Google Ads Techniques To Master In 2024 We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024. 1. Auto-apply (some) recommendations Fighting those pesky ‘optimization score’ reminders can be time-consuming – especially when they’re not always applicable. With targets to hit and maintain for Google’s partnership and support, it’s important to keep our optimization scores high at 80% or above. Google’s optimization recommendations are split into the following categories: 1. Ads and assets 2. Automated campaigns 3. Bidding and budgets 4.Keywords and targeting 5. Repairs 6. Measurement Each of these will have a unique score that will affect your overall optimization total for each of your accounts. Repairs are usually critical fixes, while minor keyword tweaks may come further down the priority list. (You can dismiss recommendations if they’re irrelevant, but I recommend reading the details behind each of them before rejecting them.) To save time on manual campaign management, you can ask Google to auto-apply some of these tweaks for you – with a thorough ‘auto-applied recommendations’ history as well as optional email alerts. I recommend adding these four as must-have auto-optimizations: 1. Removing redundant keywords (keywords that have a close match within the same ad group and bidding strategy that performs better) 2. Removing non-serving keywords (keywords with no impressions over a set period)* 3. Updating keywords bids to meet ‘top of page’ bids etc. (You can still set an upper limit on this) 4. Use optimized ad rotation (to show the best-performing ads more often instead of all ads within the same ad group equally, despite performance) *As of June 2024, Google will automatically pause low-activity keywords: “Positive keywords in search ads campaigns are considered low-activity if they were created over 13 months ago and have zero impressions over the past 13 months.” One way to drive personalization via search ads is by leveraging Google’s audiences. While marketers of yesteryear used to rely on keywords and geotargeting, today Google has a multitude of interested audiences to exploit across search, performance max, display, video, and demand gen campaigns. Don’t forget, audiences can be applied with both the observation setting and the targeting setting. Consider adding audiences to the observation setting first, adjusting to targeting once you have sufficient data.