This Authentic post is worth a re-share! So grateful for the trust our clients extend to us - and the growth we get to experience together. ❤️
Thank you, Kyle Gardner, Arick Morton, Rachel Hering and team for trusting us with a seat at your table. We're honored to share the story of your continued success!
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There's nothing better than helping great businesses confidently take the next right step to achieve healthy growth! 🙌
NIC MAP Vision - a data and analytics company that provides market data to the senior housing and care sector - was formed by a merger in 2021.
With marketing team members already in place, Nic Map Vision's leaders recognized the opportunity to level up their overall marketing strategy, foundation, and team by engaging the expertise of a Fractional CMO.
In this video, Kyle Gardner, COO of NIC MAP Vision, explains why they've chosen to partner with Authentic over other Fractional CMO options:
“We picked Authentic as our partner for two reasons: One, the value was there. It’s a big investment, but we felt that what we were getting, in terms of time, the mindshare, and the skill set and experience of our fractional CMO, lined up well with what we needed and what was in budget. And second, we just really enjoyed the process of meeting the team — understanding how Authentic approaches marketing at large, and then, when we met our dedicated fractional CMO, it just worked."
Thank you, NIC MAP Vision, for trusting Authentic as your partner in growth! And shout-out to Authentic Fractional CMO™ Kris Paulson who consistently builds deep trust and adds so much value to our client organizations. ❤️
So Nick, my vision is a data and analytics company. We serve the senior housing industry, investors, operators, developers, healthcare companies, really anyone who's involved in the business of senior housing real estate or senior housing residents. We have data and analytics tools to help them make better decisions with more confidence and less time. We started looking for a fractional leader. Probably 6 months after the merger closed and we knew we needed help because the executive team that was already in seat didn't really have a marketing background, but we believed in what it could do. And so we saw it out leaders to help us get our feet on, you know, strong foundation and really build from there. We've had some experience with a fractional sales leader. And so we we felt very confident in that model and then we sought out advice and and talked to a couple of different firms before ultimately landing with authentic. We picked Authentic as our partner for the. Really two reasons, the value was there. So it's a it's a big investment for sure, but we felt that what we were getting in terms of time, the mind share of the skill set and experience of Chris really lined up well with what we needed and what was in budget. And we just really enjoyed the the process of kind of meeting the team. Umm. Understanding, you know, how authentic approaches marketing at large. And then when we met Chris, it just worked. When we first started working with Chris, the main goal or there was 2 main goals, develop our existing marketing leader and grow her into an executive talent. And since Chris has come on board, we've been able to promote our director into a VP and she's well on her way to being a CMO of her own later in her career. The second was. Kind of professionalized and standardize the team. Again, I made a comment that we had been outperforming our team size where a team of one was producing like 60% of revenue or influencing 60% of revenue. And since we've scaled out the team, we've been able to grow that to marketing, influencer marketing sourced revenue around 75. Percent of new sales. So we're seeing a return on our work. We know it's a multi year game. It's it's marketing. It's not something that you get paid back on in one week. You got to think about it in years. So we're playing the long game. Chris has turned into a little bit of an executive coach and a little bit of a CMO. She joins our executive team meetings, gives an honest candid perspective. She's joined. And interviews for other executive leaders as kind of a neutral perspective and neutral voice. And when we look at kind of multi year planning of growing the business, she's asking us questions and kind of challenging perspectives to say like well how is your customer going to respond to this? Is the brand ready to take that on and really separating work between? Separating priorities, I should say, between working on the business work versus working in the business. And really getting your foundational stuff correct first before you try and do the fancy stuff. Since bringing Chris on and the authentic team, we have noticed a an increase in MQL's, an increase in social activity. I think a lot of that comes from the strategy that Chris and Authenticate helped us develop and put into place, where we've gone from kind of scrambling and being very reactive to taking a much more proactive. Approach to everything, whether it's what's on the website, what's our social strategy, what's our page strategy that's trickled down to more demos, more meetings. And then when you look at the content we're putting out, it just feels like a higher quality and it feels more impressive. And a lot of our internal leadership has given kudos for the improvements we've been making. We're in a very pivotal part of the. Business right now where? We're we're kind of closing our merger playbook where we've been able to achieve most of the goals that we laid out for ourselves. And so we're opening kind of a new chapter and starting to say, I know what I want to be when I grow up. How do we make the market see us in that light, how do we launch these products and these new initiatives on a strong footing. And so we're in a bit of a planning phase right now to prepare for the next three to five years of the business and marketing. And Chris and her big part of that?
Elevate your marketing strategy to new heights by embracing the expertise of a Fractional Chief Marketing Officer (CMO) from MichiganCMO. This innovative approach allows your business to benefit from the seasoned guidance and strategic vision of a CMO on a part-time basis, providing a cost-effective solution without compromising on quality.
Michigan CMO's fractional CMOs bring a wealth of experience and industry knowledge to the table, tailored to meet the unique needs of your business. Whether you're a startup looking to establish a strong market presence or an established company seeking a fresh perspective, a fractional CMO can revolutionize your marketing efforts.
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There's nothing better than helping great businesses confidently take the next right step to achieve healthy growth! 🙌
NIC MAP Vision - a data and analytics company that provides market data to the senior housing and care sector - was formed by a merger in 2021.
With marketing team members already in place, Nic Map Vision's leaders recognized the opportunity to level up their overall marketing strategy, foundation, and team by engaging the expertise of a Fractional CMO.
In this video, Kyle Gardner, COO of NIC MAP Vision, explains why they've chosen to partner with Authentic over other Fractional CMO options:
“We picked Authentic as our partner for two reasons: One, the value was there. It’s a big investment, but we felt that what we were getting, in terms of time, the mindshare, and the skill set and experience of our fractional CMO, lined up well with what we needed and what was in budget. And second, we just really enjoyed the process of meeting the team — understanding how Authentic approaches marketing at large, and then, when we met our dedicated fractional CMO, it just worked."
Thank you, NIC MAP Vision, for trusting Authentic as your partner in growth! And shout-out to Authentic Fractional CMO™ Kris Paulson who consistently builds deep trust and adds so much value to our client organizations. ❤️
Highly recommend to download NOW this amazing & generous CMO guide whether you are a new one, an old one that still want to learn new tricks or an aspiring one! Bravo Jonathan Mildenhall and team! p.s. I could add a chapter on how this work moving from one country to another :)
#marketing#travellingcmo#howtostealabrand
Serving in the role of CMO is truly my dream come true but there was no playbook, no guide for new CMOs, when my dream was first realized, when I became Airbnb’s first-ever CMO. From this experience, the idea for the CMO Thrive Guide was born. It’s filled with the tools for CMOs to succeed in their first 12 months. I truly believe this Guide will help create the greatest CMOs of our time. Please take a moment to read this excellent piece Dr. Marcus Collins wrote in Forbes featuring thoughts from TwentyFirstCenturyBrand CEO Neil Barrie and I on what led to the guide and how CMOs can use it.
In this era of transformation, embracing external marketing departments offers a unique value proposition, steering companies towards success in an increasingly competitive landscape. The disappearance of the traditional CMO role creates a space for businesses to leverage external expertise, tapping into the collective insights of seasoned professionals. It presents an opportunity to forge collaborative partnerships that are results-driven, strategic and tailored to meet the specific needs of each organization.
Revenue+. --- That's what today's CMO is responsible for --- Translation, more or less everything in the organisation --- No wonder the average CMO is in and out in 30 months.
"Among the activities that fall under the CMO’s purview, a significant increase in the responsibility for driving revenue growth."
“At the end of the day, the CMO’s job goes beyond revenue”. “It’s about creating something that stands apart from the competition, building affinity with customers, making a difference in people’s lives, and communicating that idea so people understand it, believe in it, and act on it. There’s everlasting value in the work of a CMO.”
https://bit.ly/3J3yTQrhttps://bit.ly/3GPRQDn#imaginationcafe#marketing#branding#advertising#fractionalCMO#fractionalCBO
Do you need Marketing help?
Are you being told that you need to rank on page one of Google? Or that you need video content creation? Maybe you’re hearing that you need to post to social media regularly? All these suggestions are coming from marketing service providers. They’re selling you the services they provide. But here’s the problem: they can’t offer you the full suite of marketing tools available to help you reach your business goals.
That’s where a Chief Marketing Officer (CMO) comes in. Think of a CMO like a sports team's "Coach." The coach develops plays, strategies, and the team, leveraging the right players at the right time. If you’re struggling with marketing, you might need a better strategy.
Can’t afford $150-250k for a CMO? That’s where a Fractional CMO comes in. You get the skills and strategy of a CMO, but at a "fraction" of the cost. Let's talk and see how we can get your marketing back on track!
https://lnkd.in/gRDA8uxb#MarketingHelp#FractionalCMO#MarketingStrategy#BusinessGrowth
🎤 Allow me to reintroduce myself…
You probably remember me, and Adashmore Creative, LLC, as a marketing agency. We were one of many offering a little bit of everything for helping small to mid-sized businesses tell their story and grow their revenue. I worked hard and built a team of award-winning marketers who looked out for our client’s best interests. Things were going great.
Then life threw curveballs, bricks, and a couple semi-trucks my way. I had to step back and focus on myself for a bit. A few major life events, two kids and a global pandemic later, I’ve completely transformed Adashmore Creative and rebuilt my career as a Fractional CMO.
The term Fractional CMO is still relatively new. But in essence, it means I bring executive-level marketing expertise to businesses that need a strong strategy, without the full-time commitment. It’s the perfect blend of flexibility and impact, allowing me to dive deep into your company’s unique challenges and deliver solutions that drive real growth.
Over the years, I’ve had the privilege of helping hundreds of companies navigate the complex world of marketing. I know what small to mid-sized businesses need because I’ve been there, building and pivoting my own business through thick and thin.
I’m here to help businesses thrive, drawing on the lessons learned from growing my own company and working with countless others. If you’re looking to elevate your marketing efforts with someone who’s been through the trenches and knows what it takes to succeed, let’s reconnect.
Here’s to new beginnings and making every move count.
#FractionalCMO#MarketingStrategy#BusinessGrowth#Leadership
As mid-sized companies navigate the dynamic and competitive business landscape, partnering with a Fractional CMO Agency proves to be a game-changing strategy.
Many small and mid-sized businesses hit a growth plateau not from a lack of opportunities but due to misalignment across functions. A clear positioning statement can turn the tide.
Chief Outsider Jason Dyer dives into how to create an effective positioning statement:
1️⃣ Identify key market segments and buyer personas.
2️⃣ Connect your strengths and passions to these segments.
3️⃣ Craft a compelling message for your target audience.
If you’re struggling to find alignment or need help with execution, consider external expertise. At Chief Outsiders, we specialize in workshops that drive strategic clarity and execution.
https://bit.ly/44xkg1T#CEO#FractionalExecutive
Creative Media Strategist
9moGreat work everyone! It takes a village.