#ESG News: British consultancy GaiaLens has revealed it is using AI technology to screen Australian companies for greenwashing. GaiaLens’ AI technology scans global media and publicly available data to understand if companies are meeting their ESG commitments, or if there are inconsistences in their sustainability claims. The consultancy says it then shares this information with major investors. With regulators and investors increasingly focused on corporate sustainability and AI technology now being deployed in the fight against greenwashing, it’s critical for sustainability and communication professionals to work even closer together to deliver authentic and accurate sustainability communication. The news that investors are now analysing media coverage, also means corporates must take their sustainability messaging and public relations more seriously. Full story here 👉 https://lnkd.in/g5N_GavG Our thoughts on why it’s so important for sustainability and communication professionals to work together here 👉 https://lnkd.in/gm-wawXn #ESG #sustainability #corporatesustainability #esgstrategy #greenwashing #internalcomms #corporatecommunications #sustainabilityleaders #corporatesustainability #csr #corporatesocialresponsibility #sustainabilityleadership #corporateaffairs #publicrelations #AI #artificialintelligence #reputation #reputationmanagement
