KaleHQ’s Post

I am thrilled to announce the upcoming launch of the Twenty-third episode of Behind the Business. Join as we delve into the inspiring journey of the KaleHQ and gain valuable insights into the world of startups. KaleHQ was founded by Kishore V. and Jahnavee Ramalingam in 2023. Initially, Kale HQ began as a buyer engagement platform for account executives working in the middle of the sales funnel. Post-pandemic, buying behavior changed radically, with people preferring a more independent approach to purchasing software. Recognizing the lengthy and complex process of buying and launching software, Kishore and Jahnavee decided to launch this platform. Despite having customers, feedback indicated that scaling in this market was challenging. A new thought process emerged around customer growth: leveraging existing customers to generate revenue instead of constantly acquiring new ones. They aimed to address why customers leave and how to either facilitate their departure or retain them. This led to the concept of the "Retention Stack," consisting of three parts: Engage, Retain, and Reactivate. 1. Engage: Visualize the customer journey to understand their needs within a platform or software. 2. Retain: Use personalized cancellation flows to retain users. 3. Reactivate: Group departing customers based on their feedback to find ways to bring them back. KaleHQ operates in the B2B SaaS space. Jahnavee and Kishore met when she wanted to interview him while building the first version of Kale HQ. Recognizing his deep understanding of the problem, they met for coffee and later brought him into the Antler Residency program. In 2021, before founding Kale HQ, Jahnavee was a designer who faced challenges in evaluating the success of ad campaigns. She built a tool to solve this problem and found a co-founder on Bumble. However, the company didn’t last long due to differing values and product visions. Her advice is, "Stop dreaming and if you have an idea, start working on it right now." Kale HQ's mission is to establish a structured customer engagement and retention system that benefits both companies and customers. This innovative approach sets Kale HQ apart in the B2B SaaS industry, making them a promising player in the market. Podcast Link: https://lnkd.in/gbrvx2jF Vakada Rohit