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Great Scott! Outdated Customer Engagement Strategies 🚫 Great Scott! Customer engagement playbooks have evolved, leaving some classic strategies in the dust. At Kale, we decided to hop in our DeLorean and travel back to examine a few outdated tactics. We explored why these once-popular engagement strategies just don’t cut it anymore in today’s B2B SaaS landscape. Here’s what we discovered about three such strategies and why they’re best left in the past. 📧 Strategy 1 - Over-reliance on email marketing Old strategy: Regular email updates for engagement.   Why it's outdated: According to a study by Radicati, the average office worker today receives 121 emails per day. As a result, engagement rates for email have dropped, with only about 18% of marketing emails being opened on average. The over-reliance on this method can lead to customer fatigue and disengagement. 🎁 Strategy 2 - Basic loyalty programs Old strategy: Points-based rewards for purchases. Why it's outdated: According to a report by Accenture, 77% of consumers retract loyalty faster now than three years ago . Simple points systems lack personalization and fail to build long-term loyalty. 💸 Strategy 3 - Incentive-heavy engagement Old strategy: Heavy discounts and freebies. Why it's outdated: Short-term boosts don't translate to long-term loyalty. A study by McKinsey found that customers who are drawn in by incentives are less likely to remain loyal once the incentives are removed. It can also devalue the product in the eyes of the customer. What are the other popular customer engagement playbooks that have been dismissed or are on the verge of dismissal? Comment your thoughts and insights below. #CustomerEngagement #B2BSaaS #CustomerSuccess #Retention

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