Kamil Rextin’s Post

Rule number 1 - “They don’t know that you do”. When putting your messaging and campaigns together, it’s best not to assume your target customers know what you do or how it will help them solve a problem. See the rest of my 10 Simplified Rules Of Marketing in comments

Marketers: Don’t over engineer what marketing really is. You lose credibility. Repackaging tactics and calling it something else isn’t groundbreaking and others see right through it. Keep it simple and explain it like you’d explain it to your dentist. - What does your ideal customer look like? - What are your customer’s media consumption habits? - What’s their buying behavior and process? - How are you getting expressions of interest and stimulating demand? -How will you generate pipeline? - And how will you measure pipeline growth? Sure, the devil is in the details, but it’s really not more complex than that.

@intenttale Facing tough questions head-on is essential for growth. Let's dive in and tackle these issues together. 📈 #BusinessGrowth #StrategicThinking #CustomerSuccess

Ever think ignoring a problem will make it disappear? That’s Ostrich Marketing, and it could be costing you customers. Want to know why facing tough questions is crucial for your business? Read the document to learn more. Download our guide on how to engage with your customers effectively: https://lnkd.in/dV6EZ4Qe #RandomToStartegic #IntentTale #DigitalMarketing

When it comes to marketing, are you more ‘Mad Men’ or ‘mental availability’?   Back in the 50s, I feel like the job of marketing was much more geared towards persuasion.   I can see Don Draper now, running through the latest creative with a client, which was geared toward influencing would-be ‘punters’ to buy a product that ‘they never knew they needed’.    Marketers are now told that there is no such thing as ‘demand creation’ and the best we can hope for is to compete for mental availability, staying front of mind until said punters move in-market.    In 2024, ‘show’ rather than ‘sell’ is more appropriate, but publicity is still where the power lies and I’d argue that earned attention is better than paid.    I’m not suggesting that modern marketing should be geared towards all-out manipulation, but if we water it down too far, don’t we risk losing the magic too?    #b2bmarketing #creativitycounts #technology #techpr #marketingmagic

Just read an insightful article on Harvard Business Review titled "Marketing Is Everything" by Regis McKenna! It emphasizes how technology is transforming choice and how choice is altering the marketplace. The article outlines six principles that define the new marketing paradigm! 1. Marketing is a way of doing business that pervades the entire company. 2. Companies must dispel their limiting market-share mentality. 3. Programmable technology promises to open up almost limitless choice for customers. 4. A feedback loop is making advertising's one-way communication obsolete. 5. The line between services and products is eroding. 6. The marriage of marketing and technology is inevitable. Highly recommend for anyone interested in understanding the evolving landscape of marketing. #Marketing #Technology #BusinessStrateg https://lnkd.in/guusMhXw.

Marketers want customers but customers want relationships. That's why the best marketing does not feel like marketing. It should reflect who you are. If you've explored other marketing firms only to be left with a sense of dissatisfaction, we get it. Consider partnering with a Marketing Specialist who brings a more personal touch to the table! Let's chat. #ScheduleAConsultation #messageusnow

The New Rules of Marketing Across Channels #marketing #onlinecommunication #marketingchannels

It's the easiest ROI in marketing. How can I say this? I've written dozens of them. Strategized even more. I've studied them. I've built a proven framework AND product around it. I've lived and breathed welcome sequences for the past 2 years. And I can tell you this: A well-designed welcome sequence is literally an autopilot sales machine that delivers the perfect messages to interested, warm subscribers. It takes the best parts of your current sales process... And automates it. Only if you do these 4 things though (give it a quick read).

The magic in measurement is not in the activity of measuring itself. It’s in knowing whether our company is moving in the right direction, and how and why marketing helps or hinders at the most fundamental level.