Kanga Coolers’ Post

Go hand in hand…

I'll admit it - I was the biggest skeptic when it came to launching a billboard. As someone who tends to be pretty data-led, the idea of dropping major cash on a huge ad with no way to directly attribute leads or customers felt like a colossal waste. But after picking the brains of other marketing leaders who had been there and done that with billboards, I started to turn it around. Their insights and creative approaches helped shape a billboard strategy that could actually move the needle for us. Spoiler alert - it doesn't have to be a massive expense to make an impact! We were able to launch our first-ever San Francisco billboard on a lean budget by negotiating smart placements and moving fast. Seeing our “Unf*ck Your Secrets” tagline plastered across that massive canvas is pretty awesome! While leads and sales aren't the primary goal here, we're using this as an awareness play to expand our reach and get in front of more potential customers. Who knows, maybe this skeptic-turned-believer will become a full-blown billboard evangelist by the end of this campaign. For now, I'm just enjoying the thrill of seeing those giant letters emblazoned in vinyl. So to all my fellow marketers out there who have been hesitant to go big with billboards, keep an open mind.

It was over two decades ago now, as I recall, when the Finance Minister for Indonesia or another SE Asian nation summed up the already-then globally-known "secret-behind-the-US-Fed" paying for the US effective "global policeman" role. Obviously enforcing certain interests globally, for selected major industry leaders, etc. That former secret was, the US Treasuries attracting investments from around the world, *but being paid back in very deliberately ever-smaller US dollars*. So that Finance Minister stated in the interview I read in the WSJ I believe, on the occasion of that SE Asian nation opening a new commodities/ securities exchange that, PARAPHRASE 'Everyone knows the US Fed is deliberately reducing the buying power of US dollars over time, so we will start with US dollars and as volume increases in our new exchange we will slowly implement trading in our own currency and others...' That interview was prior what I described at the time as "tectonic fissures" made during the first two official Obama, (with Biden and Clinton) Administrations. Tectonic fissures specifically into the US Dollar foundation as the undisputed leading Trade and Reserves Currency. One was FATCA, and given space here that's it for now. +++ But that's just what I think might be the case. What does everyone else think? #surveysays

I believe it is good to communicate your value prop to users clearly

It's #MentalHealthAwarenessMonth and here's a reminder to stop scrolling and check in with yourself 💙 At CloudMoyo, taking care of oneself is of utmost importance and that's why it's also our First Ring of Responsibility. To encourage the #MoyoFam to put their well-being first, we introduced the #WellNest initiative that focuses on the holistic well-being of our people. Learn more about it here - https://lnkd.in/dSqmhpb6

This is Modi's path of New India , With Financial Inclusion of all, With Mobile connectivity and Internet Connection for all, With increasing Air traffic ,symbolizing the growth of India.

very useful information to protect from fire due to the heat wave...

The number of use cases for authentic customer and employee video is limited only by the limits of creativity. Testimonials and social media content are the most obvious, but what about thought leadership, product feedback, employer branding, onboarding, market research, testing campaign concepts? Interested to hear what others use video for... #customerstories #employeestories #videotestimonials #marketing #agencies

Thoughtfulness and empathy always matters irrespective of age.