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The Mzansi Consumer Barometer from Kantar reveals a nation united in its concerns yet optimistic about the future. As we navigate through challenges like loadshedding, unemployment, and the rising cost of living, it's the resilience and hope of South Africans that shines through. In the face of these economic challenges, the South African spirit of 'making more from less' is evident. By embracing discounts, loyalty programmes, and multi-functional products, households are not only managing their budgets but also redefining value. The move towards more affordable brands reflects a strategy to choose loved brands while also exploring 'good enough' alternatives. This trend is a call to action for brand marketers to diversify their offerings and understand the evolving needs of their consumers. It's a narrative of resilience, innovation, and the unwavering spirit of South Africans to thrive amidst economic challenges. Read more about how reward programmes are becoming central to the value-hackers ecosystem and what the top loyalty programmes are in Bizcommunity.com here -https://loom.ly/0TVEP0M #ValueHacking #ConsumerBehaviour #BrandLoyalty #MarketTrends

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