Kantar’s Post

Kantar’s Mzansi Consumer Barometer's latest insights reveal that consumers are redefining value and convenience. In the face of rising inflation, South Africans are showcasing remarkable adaptability. We're witnessing a shift towards 'value-hacking,' a term that captures the ways South Africans are maximising value in every aspect of life. It's not just about saving money, it's also about creating ecosystems that deliver seamless experiences and real utility. It's a new era of consumer empowerment. With 99% of connected South Africans owning a store rewards card, the message is clear: utility, choice, and meaningful value are non-negotiable. Read more about this ever-changing consumer base in Bizcommunity.com here 👉 https://loom.ly/RDw_3kc #ValueHacking #Resilience #Optimism #ConsumerBehaviour #BrandLoyalty

The Mid-year Consumer Outlook for South Africa reveals significant financial polarization among consumers, with many struggling due to rising food and utility costs, while others exhibit increased confidence, promoting a shift in purchasing behaviours toward driven-value and budget-conscious choices. #consumerbehaviour #southafrica https://lnkd.in/d-P-3Y7u

Discover how load-shedding, rising unemployment, and the increasing cost of living are shaping consumer sentiment and behaviour in South Africa. Kantar’s latest survey reveals that despite economic challenges, South Africans exhibit a strong loyalty to trusted brands and demonstrate innovative value-hacking strategies. Read the comprehensive analysis and explore how brands can adapt to meet the needs of South Africa's savvy consumers here: https://lnkd.in/ecRMQteF #ConsumerInsights #SouthAfrica #Kantar #KnowledgeShare

In a challenging economic landscape, value remains king for South African consumers. Despite the strain of rising food and utility costs, there are signs of growing resilience and confidence. According to NielsenIQ's “Mid-Year Consumer Outlook: Guide to 2025” report, 42% of South Africans feel better off than they did a year ago, up from 36% in mid-2023. However, concerns around food prices and utilities persist.   The report highlights that consumers are increasingly strategic—shopping promotions, opting for lower-priced products, and leveraging loyalty programs. Brands and retailers need to innovate sustainably to capture this demand without compromising value: https://lnkd.in/d8YhwTYk   #ConsumerTrends #EconomicOutlook #RetailStrategy #SouthAfrica #NielsenIQ #MarketResearch

NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released its Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study provides a strategic roadmap for South African retailers looking to win over consumers in the year to come. Zak Haeri, MD for NIQ in South Africa said: “Inflation has cooled in South Africa this year, just as it has worldwide. However, rising utility and food costs continue to challenge consumers, many of whom need to pay for more to get less, even with their income levels stagnating. “Consumers are seeking value with every purchase in multiple ways. They are spreading their spending in purposeful ways, and their habits and behaviours are changing fast in response to economic trends and new technologies,” said Lauren Fernandes, Vice President, Global Thought Leadership, NIQ. More details: https://lnkd.in/dkd_9Xxc --- #NielsenIQ #Consumer #Strategy #Spending #Finance #Trends #Tech #TechNews #Technology #SouthAfrica

Consumer Behaviour: ‘Thrift and declutter’ market grows as African consumers struggle Increased reliance on secondhand goods indicates how economic challenges are reshaping consumer behaviour in West and Central Africa. Pierrine Consulting Seyi Adeoye 'Mayowa Aderogbin #insights #behaviour #consumers #consumerbehaviour #secondhand #Africa #Eastafrica #Westafrica #marketing #marketingresearch #trends #buyingtrends #consumertrends

Kantar's Mzansi Consumer Barometer 2024 highlights South Africans' resilience amid challenges like loadshedding and rising costs. Optimism, especially among the youth, drives a hustler mindset, with many seeking extra income. Consumers are becoming value-conscious, using loyalty programs and smart shopping to manage economic pressures. This shift towards value-hacking demands that brands create seamless, value-filled experiences. I found this report insightful and reflective of our socio-economic landscape.

The results of Ipsos Pakistan’s Consumer Confidence Index for Q2 2024 show an overall positive change from the last quarter, with the percentage of Pakistanis describing the country's current state of the economy as 'strong' quadrupling from 4% to 16%. Find the complete report at➡https://lnkd.in/dNz_Ruy8 #Ipsos #IpsosMENA #IpsosPakistan #MENA #Pakistan #ConsumerConfidenceIndex

With the ever evolving economic landscape, it’s important to keep up with industry insights to ensure you have a good understanding of the market and current perceptions. Circana has recently shared its first FMCG outlook report for the Australian market in 2024. It discusses the trends that have carried through from 2023 and the impact they are having on consumer behaviours as well as the influence of economic challenges and the ever rising use of AI in marketing. Interestingly, Circana’s Head of Media, Insights and Analytics for Asia Pacific Alistair Leathwood made note that the retail sector is determined to support consumers and innovate through technology despite higher business costs. Additionally, there is a changing concept of value in an economic climate that is head towards disinflation, consumers are current seeking everyday experiences and “little luxuries” as a form of escapism. However despite disinflation, Aussies are still paying higher prices than three years ago, during the height of the pandemic. Circana’s report revealed that 90% of Australians across all ages are concerned about the continued high prices of food and groceries. 45% of Australian shoppers are willing to compromise on their favourite brands to save money; 40% are being more cautious against trying new products and 73% are more considered in their spending. There are some valuable take aways that can be made from this data for FMCG companies across the board. Our team specialise in the FMCG and Consumer Goods sector and offer specialised talent solutions in this space. They are open to discussions about these insights and the current state of the market to see how your organisation can stay ahead of the curve and keep up with the industry’s pace. Feel free to contact us today for a chat. Visit: wwww.connectapac.com.au #ConsumerGoods #FMCG #CPG #IndustryInsights #FMCGOutlook

This week, I'll share insights on the changing landscape of consumer behaviour in South Africa. Stay tuned as we explore the impact of digital transformation on retail, the relevance of loyalty and rewards programs, and the rising awareness of health and wellness post-pandemic. Understanding these shifts is crucial for businesses to stay competitive and responsive to evolving consumer needs. #ConsumerBehaviour #SouthAfrica