Our recent episode of The B2B Engagement Podcast reflects on the customer's continuous problem-solving journey. Andy DeLaO's experiences at GE HealthCare and other organizations remind us that lasting B2B relationships are built on continuous value. Our role is not just to sell but to help, adding value at every step. Tune in 🎧 https://lnkd.in/eNXpXXa6 #b2bsuccess #b2bmarketing #healthcaremarketing #marketingstrategy #b2bsales #customerengagement #buyerjourney #theb2bengagementpod