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What are the commercial benefits for brands whose Superpowers Index Score outperforms the market? Oliver Truman explains all in this latest snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/eT5Bv6Qk #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy. Here, you'll learn: 👉 How connecting HubSpot with other tools can streamline your operations and make HubSpot your "single source of truth." 👉 How to conduct a tech audit to identify integration opportunities and understand the importance of maintaining these connections. 👉 Plus, Maryanne & Emily address common fears around cost, complexity, and security, offering insights on how to manage them effectively. Tune in below or wherever you listen to podcast! 👇 https://hubs.ly/Q02W82LB0 #B2BSales #B2BMarketing #B2BPodcasting #HubSpot #Integrations

In this week's episode of Scale Your Sales Podcast, we have Randi-Sue Deckard 🔬, Senior Vice President of Client Engagement at BESLER. As an expert in sales, marketing, and customer success, she shares invaluable insights on reducing customer friction, embracing a customer-centric approach, and creating a holistic B2B experience. We delve into leveraging existing customers for referrals, the continuous need to add value, and balancing empathy with logic in sales. Tune in to gain practical strategies and learn from Randi's extensive experience in fostering customer success and driving sales growth. https://lnkd.in/dZAMZxjK #B2B #ScaleYourSales #Business #CustomerCentric #Frictionless #SalesTips #CustomerGrowth

How are B2B marketers’ priorities shifting and does that align with what today’s buyers want? Oliver Truman dives into the findings of the 2024 Superpowers Index in this latest snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/efGPBKR3 #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

With more B2B marketers focusing on brand building efforts over lead and demand generation activities, does the performance of B2B brands reflect these newly re-shifted priorities? Oliver Truman dives into the findings of the 2024 Superpowers Index in this latest snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/etWiEQf9 #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

What's the Problem with B2B Marketing? Well, for Nick Andrews MCIM it's the 'Blandemic' - or rather the financial and opportunity costs of so many professional and serious brands all looking, sounding and acting the same. Hear more about the scale of the problem, and what to do about it, on the latest ep of The Problem with B2B Marketing... podcast - https://bit.ly/47FVtdu

How To Start and Grow a B2B SaaS (to $8M+) Kyle Racki (Co-Founder Proposify) joins me for Breaking B2B - B2B Marketing & Demand Generation Podcast. Tune in as we share: 👉 How to find a problem worth solving 👉 First steps to building a SaaS 👉 How to know if its the right thing to build 👉 Kyle’s learnings from mistakes made 👉 How to get your first 10+ customers 👉 Main growth levers to hit $1M then $7M + 👉 Marketing secrets learnt Join 1000s of legends tuning in weekly (363+ past eps): https://lnkd.in/eUTiCg5K Big love to our sponsors... RevenueHero - https://lnkd.in/g6c3T-f9 Factors.ai - https://lnkd.in/g_eTepu2 #b2bmarketing #podcast #b2b

So you've built your list of accounts to target Don't do anything else until you've done this: Validate what channels each person wants to be contacted on (for example, know who wants to be contacted on: + the phone vs + linkedin vs + email You'll reach your contacts so much more efficiently if you know their preferred channel Adem Manderovic breaks down how to do this on Episode 120 of The B2B Playbook podcast #b2b #b2bmarketing #demandgeneration  

So you've built your list of accounts to target Don't do anything else until you've done this: Validate what channels each person wants to be contacted on (for example, know who wants to be contacted on: + the phone vs + linkedin vs + email You'll reach your contacts so much more efficiently if you know their preferred channel Adem Manderovic breaks down how to do this on Episode 120 of The The B2B Playbook podcast #b2b #b2bmarketing #demandgeneration  

Listen as Kristin Gower, our Global President of B2B, speaks to Mike Lander on Higgle: The B2B Sales Club Podcast. 🔊 The discussion revolves around The Five Pillars of B2B Marketing Success.🏛 Listen to the snippet below, and check out the full conversation here 👇 https://lnkd.in/eGwYuzGM #B2B #BreakthroughsForBrands #NewCommunicationsEconomy