Kapang’s Post

The media landscape is undergoing a seismic shift, with (FAST) channels and content creators leading the charge towards a more independent, creator-centric future.

The media landscape is undergoing a seismic shift, with (FAST) channels and content creators leading the charge towards a more independent, creator-centric future.

How to increase the value of your content library with metadata https://nca.st/soEBy Via Sam Peterson of Bitcentral, Inc. In the increasingly competitive landscape of our media and entertainment industry, the quest to monetize archive content stands as a pivotal strategy for content owners. Yet, the vastness and complexity of their content libraries pose challenges, with broadcasters often grappling with decades’ worth of content to sift through and categorize. Furthermore, the crucial step of digitization adds another layer of complexity, especially when a large volume of the archive exists in physical format such as tapes. #Metadata #VideoContent #Broadcasting #Media #ContentLibrary

The FAST bubble has already burst according to premium content studios and broadcasters who cannot accept the revenue model, but they stand back rather than challenging it. FAST is a business model, not a television or video format. FAST, an acronym for Free to Audiences and Ad-Funded, operates effectively when inefficiencies are eliminated, as current content monetization revenue distribution is inequitable, benefiting the wrong parties in inappropriate amounts. The supremacy of content is indisputable. However, content gatekeepers are hastily aligning with the FAST structure. It is evident that FAST fails to monetize content to even one-third of YouTube's potential, which incurs no technology fees. Consequently, YouTube's model renders FAST unviable as a business model. Nevertheless, YouTube's model also fails to offer a sustainable framework for content studios. View TV has developed CoMo, a system that regulates and allocates revenues based on investment risk and value. This approach more than doubles YouTube's monetization by restructuring the technology stack as a commodity and providing transparency to the two primary stakeholders: content owners or broadcasters and advertisers, thereby delivering a service that audiences desire to watch.

This is the most precise description of the realities surrounding FAST. Having consulted with over 100 content owners, I can affirm its accuracy. While FAST can be restructured, the necessary changes present a challenging truth for FAST channels, and those profiting from the current model are reluctant to forfeit their earnings. Therefore, FAST must evolve through a restructuring that prioritizes the lifeblood of broadcasting: the content owners. We spent nearly a year crafting CoMo. No, it’s not some fancy acronym, just a snappy nickname for Content Monetization. We focused on the very essence of broadcasting and what makes Studio Content Investors tick, earning profits from their investment of money and time. #mipcom #contentstrategy #como #broadcasting #streamingmedia #adtech #programmatic

2024 is a transformative year for VideoElephant! As the media landscape evolves, our content licensing business is growing stronger than ever, driven by the demand for premium video. Publishers looking to keep audiences engaged are finding success with our offerings. Read more below about how VideoElephant is powering this video-first strategy with our FAST Managed Services. #fast #video #contentstrategy #videofirst https://loom.ly/ZHtwsvQ

Are you FAST-Curious? 🤔 In recent weeks, there's been a buzz surrounding "Exploring FAST." The VideoElephant team has been engaging in insightful discussions with industry leaders about leveraging FAST Channels as a powerful brand extension and revenue-generating opportunity. 💡 Whether you're looking to expand your brand's reach or tap into new revenue streams, diving into the FAST space could be the game-changer you've been searching for. Let's collaborate to navigate this exciting frontier together and unlock the full potential of FAST Channels for your business! 💰 @videoelephant has some insights to share in this latest post. #content #FAST #video #CTV #streaming https://loom.ly/CB20lWc

What is Peacock? Pricing, content, and how to get it

We all know media content has an impact on advertising performance, but how can streamers and broadcasters truly measure and understand its influence? MarketCast's SVP of Media and Entertainment, Ben Carlson has the answers. Don't miss our Media and Insights Conference session this week, Resonance: The Power of Content on Ad Performance, on Wednesday, January 24, at 11:25 am EST. https://hubs.li/Q02hhq3Z0