Kapil Batra’s Post

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I craft impactful stories that engage and inspire.

A few years ago, I was working on a discount scheme aimed at boosting product growth. We had a specific budget we needed to adhere to. Initially, we offered discounts of 20-30%, but these did not result in the anticipated incremental growth. We hypothesized that our discounts were not competitive enough compared to the market. To test this hypothesis, we increased the discount to 50%, and the growth metrics skyrocketed, all reaching to 2x-3x of the previous numbers. However, this growth came at the cost of massive losses. Ultimately, the growth was unsustainable, and we couldn't justify the incurred losses. Why did this happen? I believe it occurred because we focused too much on immediate market demands without considering long-term sustainability. Discounting is easy, but true success is defined by retention, which ensures lasting growth. #office #corporate #growth #discounts #sustainability ******** Follow Kapil Batra for more content like this.

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