Kapwing’s Post

Most people don't know the basics of a good video. It's easy to just check a box and say, "I put a video out, that's enough" Nope, there's more to it. A good video shows that you care about your viewers. And you don't need fancy gear to do that. Here are 4 common mistakes that are ruining your videos: 1. Not adding captions ↳ Most people are watching with the volume down +  it's a great accessibility feature. 2. Unclear messaging ↳ Every great video has some sort of takeaway. Don't overcomplicate this part. 3. Using too many effects ↳ You can make the viewer nauseous when too much text and too many graphics are on screen. 4. Ignoring your analytics ↳ If something worked once, do it again. Check your impressions and engagement often. Avoid these mistakes and go make some great content. 📌 P.S. What's another mistake you'd add to the list?

When you make the typical mistakes in video (all listed* with tips to avoid them in my planner**)...  …people switch off. The actual content of the video could be amazing, but if you don't care about the video quality (and audio quality and background and how your video appears on the feed) - it shows.  And you lose out on potential clients. *oh all right, I'll give you the 3 top mistakes to start: Bad lighting Distracting background Noisy (we can't hear you) **Get the planner, get making videos: https://lnkd.in/eMYUPH2y

Have you ever spent hours recording a video, only to realize you made a rookie mistake that ruined the whole thing? I just did that, and it took me 4 hours to create a 15-minute video. I was trying to create a design with "God Rays" and got my camera ready, fired up OBS, and hit record. 40 minutes later, I was done, or so I thought. After rewatching the video, I noticed a huge issue - my talking head was overlapping important settings in the video. Yeah, that meant I had to redo the whole recording... But here's the thing, - mistakes happen, and it's how we learn from them that matters. The second time around, I was able to record the video faster, and I picked up some valuable tips to share with you. So, what did I learn from this experience? Make sure to check your recording setup and pre-record a big portion of your actual demo before hitting record for real. It'll save you hours of re-recording and editing time 😅. What's the biggest mistake you've made while recording a video? Share your stories and tips in the comments below! PS. this is the video in question 👇👇👇  https://tchs.li/6Bk8WVP

Have you ever spent hours recording a video, only to realize you made a rookie mistake that ruined the whole thing? I just did that, and it took me 4 hours to create a 15-minute video. I was trying to create a design with "God Rays" and got my camera ready, fired up OBS, and hit record. 40 minutes later, I was done, or so I thought. After rewatching the video, I noticed a huge issue - my talking head was overlapping important settings in the video. Yeah, that meant I had to redo the whole recording... But here's the thing, - mistakes happen, and it's how we learn from them that matters. The second time around, I was able to record the video faster, and I picked up some valuable tips to share with you. So, what did I learn from this experience? Make sure to check your recording setup and pre-record a big portion of your actual demo before hitting record for real. It'll save you hours of re-recording and editing time 😅. What's the biggest mistake you've made while recording a video? Share your stories and tips in the comments below! PS. this is the video in question 👇👇👇  https://tchs.li/6Bk8WVP

Rough cut warning: Enclosed is a "video" that does not yet contain actual video or audio. Instead, it is the content outline that begins to answer a couple of questions I received from someone who has seen my repeat posts about The Movie Institute. Once this person realized we do not preserve old movies, they were confused about our mission and purpose. The questions I received were: 1. Why do children need a movie studio? and 2. What do you do to help the community? This rough cut does not fully answer both questions, as I think that information is longer than what I could put in a video short. I thought I might put together three short videos to speak to the two questions above and the unasked question of why/how movie making solves a problem in the community for kids of all kinds, from all different backgrounds who face different challenges. So... how helpful is the rough cut in answering question 2 on the list? I will leverage the feedback to finalize a proper video and make sure we also get content shared on the website and other social media channels to help folks better understand what we do and why it matters. Thanks to those of you who take a look. It is important that we receive feedback so that we can continue to improve our content and help quantify the value that we bring as we work to expand our positive impact in the community.

I am sharing a Short Form Video Formula that has helped me generate over 200 Million views on my clients’ videos. Before writing your script, note down these three things: 1. Idea: Think of the idea for your video. 2. Problem: Identify the problem you are solving. 3. Solution: Determine your desired outcome. Once you have these three things, use this structure in your videos: 1. Hook: You only have 3 seconds to grab the audience's attention and make them aware of the problem. 2. Message: Confirm to the viewer that the problem you have hooked them on is actually a problem. 3. Example: Give a practical and applicable example of how they can solve the problem they are facing. Then, explain how this solution will help them move forward and achieve the result they are looking for. 4. Call to Action (CTA): Direct the viewer towards what you want them to do. By using this video formula, your account reach will improve, and you will stop blaming the algorithm. If you want the list of 50 Hooks to use in your videos, comment below the word "HOOK."

I don't like green screen for video. I've defended this stance on LinkedIn before. Too few people light themselves and the green wall expertly enough to do it well, and it gets a bad reputation (as it should when done poorly). It's an incredibly versatile tool in the producers toolbox, but for every big budget action movie that shows a behind-the-scenes green screen sound stage, is a creator sitting two feet away from their green wall spilling green around their head and shoulders. Which is one of the reasons I've come to LOVE Camtasia's Background Removal effect. No longer use the green screen, but get the same removal effect. This does NOT solve the lighting issue though. People still need to be in separate lighting from their background, and it still works best on a not-too-busy wall. (Link to a video in the description). I've done videos on both, and I won't take the green screen YouTube video down, because we still have the Remove a Color feature and far be it from me to tell people how to live their best lives...but fix your dang lighting, and get yourself Camtasia 2023 with Background Removal. Ok...so I did tell you how to live your best life.

Brutal truth alert! ;) Don't tell me your audiences have a short attention span. You don’t have to force your content into tiny chunks because your audience can’t concentrate… contrary to all the tosh on the internet. For example... Plenty of films run for several hours. The trilogy Lord of the Rings lasts for well over nine hours. And audiences lap them up. Repeatedly. We can comfortably watch 24 hours of a box set. Or play games with our friends for ages. I can hold an audience's attention for a six and a half hour training session - and do so regularly... So don’t tell me that the human attention-span is short. Sure, we might be concentrating on things for reduced duration, but that’s not because we’ve suddenly evolved to be like that. Evolution isn't that fast! That means there’s something else going on. The problem isn’t in audiences. It’s in the presentations. So if you want to keep your audience paying attention, you know who to call. (Photocredit: aitoff on Pixabay)

A huge mistake I see in videos… trying to sound too smart. Here’s an example. What if I started a video by saying something like this: “We recorded this video in 4K, 3840x2160 at 400 megabits per second in a HLG colour profile” Unless you create videos, you most likely have no idea what this means, right. That’s how we communicate around the studio. You probably don’t. But you don’t have to either. Same with your audience. If you’re constantly using jargon or industry speak in your videos, you’ll quickly start to intimidate your audience. No one likes using extra brainpower or feeling intimidated just to understand what you’re saying. Feeling intimidated doesn’t feel good and they most likely won’t come back either. They’ll switch off and go find something else to watch. Trying to use big fancy words almost always backfires. So when it comes to videos, make sure you’re helping, not hindering. Your audience will love you for it.

You've been doing it wrong all along. Here are 10 powerful video hooks that grab attention and keep viewers hooked. Need a video created? Call us for a consultation. "Can you guess the outcome of this experiment?" — Start with a challenge or puzzle that keeps viewers watching to find the answer. "This mistake could cost you 1,000 followers." — Highlight common errors to grab attention and offer solutions. "See what happens when I try this for 30 days!" — Document a personal challenge or journey that promises transformation or interesting results. "The secret ingredient everyone ignores." — Introduce a lesser-known but effective tip or strategy. "You've been doing it wrong all along." — Challenge existing perceptions to provoke curiosity and correction. "This changed my life in one week!" — Share a dramatic personal testimony to highlight potential benefits. "Why this is the best in 2023!" — Provide timely recommendations or reviews that promise updated and relevant information. "The most bizarre technique that actually works." — Discuss unconventional methods that are surprisingly effective. "What nobody tells you about X." — Reveal insider or hidden information that promises exclusivity. "How to achieve X without Y." — Offer solutions that bypass common challenges or limitations.