Kapwing’s Post

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The average content marketer spends almost 33 hours per week just creating new content. 🤯 That’s almost 83% of the work week. According to the State of the Content Marketer Report from Casted, content marketers are looking to technology to help them: ✅ Improve their presence online ✅ Make more AI-powered content ✅ Streamline their workflows ✅ Create better video content ✅ Get time back for strategy One way to check off all those boxes? Repurpose your existing content and ideas. On average, a long-form video takes around 6 hours to produce. A social media post, 3.4 hours. That’s a total of nearly 10 hours of work. Or you could produce the long video, then use Repurpose Studio to turn it into three or four social media videos in just a few minutes. And repurposing your content isn’t just about getting back time in your work week (although who doesn’t want extra time?). It’s more effective – and efficient – to remix and reimagine top-performing ideas than mass-producing a bunch of new, unproven content.

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