Kara Richardson Whitely’s Post

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Plus-size adventurer + CEO of The Gorgeous Agency, helping the world’s greatest brands to navigate conversation about body inclusivity, build connection and authentic growth via the 65% of Americans in larger bodies.

When it comes to engaging the plus-size market, the cautionary tale of Old Navy's #BODEQUALITY launch is often brought up among retail leaders. But a recent class action lawsuit sheds light on the fact that it wasn't the consumer at all. The math never made sense: 67 percent of US women are size 14 and above, yet only 12 percent of apparel is made in plus sizes. This class action suit claims that Gap misled investors by failing to disclose Old Navy's inventory setbacks with the launch. As a CEO of The Gorgeous Agency, a company that helps brands connect with the plus-size consumer through body inclusivity, I can tell you that this failure was a massive setback for inclusive sizing. Our specialty is creating pathways to the plus-size customer journey, which has unfortunately been full of trauma. Old Navy was yet another misstep on that pathway. In addition to getting the nuts and bolts of inventory and business model in the right place, it's important to address weight stigma within organizations so that the plus-size consumer can regain trust and become a loyal fan. Let's work together to make the plus-size market feel seen, heard, and most importantly, included. #plussize #bodyinclusivity #inclusivesizing #retail #Oldnavy

Class Action: Gap Misled Investors by Failing to Disclose Old Navy ‘BODEQUALITY’ Inventory Setbacks

Class Action: Gap Misled Investors by Failing to Disclose Old Navy ‘BODEQUALITY’ Inventory Setbacks

classaction.org

Kelly Millar

𝗖𝗘𝗢 & 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝘁 𝗞𝗠 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. I am an expert at driving brand growth and visibility through personal branding, thought leadership, company brand building and PR.

8mo

Your insights on trust and inclusivity are crucial in the retail industry. Brands need to address these issues to truly connect with the plus-size market Kara

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