Karen Adair’s Post

Elevate your tradeshow game with Spectra Press & Promotions! ✨ Discover insider tips in our latest article for a successful event: https://lnkd.in/exFXM5mc From strategic planning to standout giveaways, we've got you covered. #SpectraEvents #TradeShowSuccess #TradeShows #SpectraPressandPromotions

Elevate your tradeshow game with Spectra Press & Promotions! ✨ Discover insider tips in our latest article for a successful event: https://lnkd.in/exFXM5mc From strategic planning to standout giveaways, we've got you covered. #SpectraEvents #TradeShowSuccess #TradeShows #SpectraPressandPromotions

Dreaming about a better tradeshow giveaway program? Take a look at these tips! Want to connect with tradeshow experts? https://hubs.li/Q02qP5dg0 #eventprofs #experientialmarketing #eventstrategy #liveevents #Tradeshow #Tradeshowseason

Tell me I’m wrong. The biggest difference between owned vs. 3rd party events is... Where they sit in the funnel. 3rd party events = top of funnel Owned events = bottom of funnel It's that simple. Definition: - 3rd party: exhibiting at tradeshows - Owned: events you host Tell me I’m wrong.

Ok Jonathan Kazarian, you're wrong 😅 For expos this mindset is a miss for exhibitors. At expos that truly act as the center of gravity for entire industries (CES, NHS, Vision Expo, JCK, etc), vendor teams should have a strategy for the top AND the bottom of the sales funnel. Obviously sellers rely on the biggest gatherings to deliver net-new prospects and new business. If expos fail that, they fail their customers. But those sellers should also be carving out time to deepen relationships with key growth accounts and drive current customer spend even higher.

🎪 Mastering Tradeshow Planning: Essential FAQs and Insights from Exhibit Sales Guy 🎪 Planning a tradeshow involves juggling many moving pieces, and as a tradeshow professional, you likely have numerous questions for your exhibit house partners. I've compiled some of the most frequently asked questions to help streamline your planning process and ensure a successful event. Let me know what you think in the comments. If you find it helpful, share it with your network. Make Today Great! #TradeshowPlanning #ExhibitDesign #EventManagement #TradeshowSuccess #SteelheadProductions

Breaking the ice can be difficult at a tradeshow, where there are so many things demanding an attendee's attention. This video covers a few ways you can up your opening lines with leads at a show. Want to connect with tradeshow experts? https://hubs.li/Q02t-BNk0 #eventprofs #experientialmarketing #eventstrategy #liveevents #Tradeshow #Tradeshowseason

🔥 Stand out at tradeshows! When participating in conferences, you only have a few seconds to make an impactful impression on attendees. That's why we have selected our top strategies to elevate your booth, including our Sparkpolo Custom Polos! Which of these initiatives will you integrate into your tradeshow plan this year? #tradeshow #tradeshowbooth #boothdesign #tradeshowmarketing

Tradeshows are evolving. Are you? The traditional tradeshow model is no longer enough to generate the impact businesses need. Every player in the tradeshow ecosystem—contractors, exhibitors, associations, and attendees—must adapt to the changing landscape. With micro-events, mobile activations, and virtual platforms emerging, brands have countless ways to build connections and drive ROI beyond the show floor. The question isn’t whether tradeshows will change, but how you can capitalize on that change. Here’s where to start: 1️⃣ Maximize ROI: Your participation should deliver measurable results—not just a presence. Every decision should be driven by data and impact. 2️⃣ Create Value-Driven Experiences: Attendees don’t just want to attend—they want to experience. Think education, entertainment, and real engagement. At Rockway Exhibits & Events, we help brands navigate these shifts and transform their tradeshow strategies for the future. Ready to redefine how you show up? Let’s connect! 🚀 https://lnkd.in/dCpS3gag #eventmarketing #tradeshowstrategy #experientialmarketing #events #tradeshowtransformation #eventprofs #marketing

Why is good labor important for tradeshows?🤔⁠ ⁠ Good labor is important because ultimately, it's what determines how your booth is set up and configured, and how successful it is in conveying your message.