See how Kargo + Discover Financial Services lit up the night at Out and The Advocate’s 2024 "Pride of Broadway" Party, plus a shout out for how our MCA program champions diverse voices. #pride #pridemonth #pridemonth2024 #outmagazine #theadvocate #kargo #discover
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How do you navigate the unexpected... Let's just take IG being down as an example... We were mid-pulling various bits together including a content plan for one of our clients, while also simultaneously just finishing a convo with another about why it's important to create an event or IRL moment for a brand that centres on community. IG being down may have gently nudged many of us to acknowledge just how intertwined our lives and businesses have become with this platform. Despite our best plans, the digital space we use can sometimes shut down without warning. And it's in these moments, we're nudged back into the physical world, often rediscovering the beauty of being present and finding inspiration in the world directly around us. For brands it's here that you realise your 'community' lives and dies as quickly as an app glitch does. It underscores the undeniable power of community and the importance of fostering conversations, both offline and online. It's why we consistently encourage our clients to create real-world moments for their brands. Face-to-face interactions are where the magic happens, where authentic connections are forged, and lasting impressions are made. This is particularly true in times of uncertainty. You can think content first, but we can also diversify how we connect and engage. And have a strategy that builds resilience into our communication strategies, because sometimes / most of the time our most impactful conversations happen offline. Invest in those face-to-face moments – they are the foundation of enduring relationships and brand loyalty. https://lnkd.in/exi3ACWQ #CommunityBuilding #BrandResilience #DigitalStrategy #FaceToFace #AuthenticConnections
Drag Queen Singing GIF by Paramount+ - Find & Share on GIPHY
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Thoughtful piece with some very good insights.
"To me, audience development is using shows as tools to develop new audiences. That is what TDF has done and can continue to do. That’s what I’m really excited about." -- Deeksha Gaur, executive director of TDF
TDF’s Deeksha Gaur: If You Build the Audience, They Will Come
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(BA) Politics & International Relations (M.Sc.) Politics, Philosophy, and Economics • Diplomacy (FounOxon) • Literae humaniores enthusiast • Philosopher • Political Scientist • Poet.
https://lnkd.in/erdNBp2i Is Russell Brand a victim of guilty until proven innocent? We have seen Russell Brand: In Plain Sight: Dispatches on C4. However, trial by media cannot hold up in any UK court. I have also seen the news’s sensationalist headlines on Brand e.g., 'Brand The Monster' and 'I Was Raped By Brand!' These are allegations made by the five women that where approached by the British media. Moreover, Brand may well be a controversial comedian and he has confessed to being rather promiscuous in his biogrpahy: My Booky Work. Adding to his wild reputation as Russell Brand has lived a rockstar's life sex, drugs, rock and roll. Brand has also made controversial jokes in the past e.g., the prank phone calls to Andrew Sachs’ with fellow comedian Johnthan Ross on The Russell Brand Show. However, we cannot label Brand a 'sexual predator' a ‘monster’ or a 'rapist' without evidence proven before a UK Crown Court trial. Headlines from The Sun or The Guardian don’t hold water without real proof. Those five woman in the C4 Dispatchs documtary may be telling the truth? Brand may be innocent? Regardless, the UK media cannot play “judge, jury and executioner" or this could evidenty, lead to a trial of defamation. Especially, if these accusaions by the median against Russell Brand's reputation are not gospel truth. Should we wait until the court hearing? Or trust what the media are publishing about Brand? What do you think?
Should the Russell Brand documentary have been released? - Nighttime Talk with Niall Boylan
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Read this creative example of how A&B Cymru’s #CultureStep Programme helps businesses to market themselves effectively, communicating key messages to target audiences while maximising their return on investment. https://bit.ly/3tB7KA7
Newport Transport & The Riverfront Theatre & Arts Centre - Arts & Business Cymru
https://aandb.cymru
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In an exclusive piece for MediaVillage.org, Graeme Hutton, SVP/Group Partner, Research, UM and TikTok's Marketing Science Team discuss the value of “resonance" in ad effectiveness, why it matters for marketers, and how when attention is earned and not forced, "consumers are inspired to take action." Click for the full piece!
Resonance -- A Key Factor for Ad Effectiveness
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Chief Product Officer | Strategic Marketing Leader | Expert in Business Planning | Proven Record in Driving Growth
A very smart article from Graeme Hutton (and an enjoyable read as well). Are we now looking at a metric such as "meaningful attentive reach"? Sure, the person paid attention, but was the message meaningful to them? And did it resonate? Important questions. It is a bit like the line: "we had highest SOV but no one saw our ads". "We had greatest attention but it was not meaningful." I come back to the Left Brain / Right Brain thinking from Orlando Wood in Lemon and then take that to a channel level: some channels appear to require more right brain approaches to drive resonance, some require left brained. Am joining the dots...but would love to see some tests on that. There is too much good advertising in bad places and too much bad advertising in good places (from observation). It won't resonate if this is the case. Marketing ROI and Effectiveness will be reduced and business outcomes impacted. Asha Bourne Raj Gupta Mat Maroni #pulseofUMAPAC UM Worldwide UM APAC Mediabrands APAC
In an exclusive piece for MediaVillage.org, Graeme Hutton, SVP/Group Partner, Research, UM and TikTok's Marketing Science Team discuss the value of “resonance" in ad effectiveness, why it matters for marketers, and how when attention is earned and not forced, "consumers are inspired to take action." Click for the full piece!
Resonance -- A Key Factor for Ad Effectiveness
mediavillage.com
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Nonprofit arts administrator, 20 years in arts and entertainment | executive management, fundraising, programming, event design & management, education & community engagement
The subscription model has sparked many debates over its relevance since I started my career in arts management. While I have been on both sides of the debate over time, I believe it remains crucial for both arts organizations and audiences. "The notion that the subscription model has been on the wane isn’t supported by the data we gathered." Let's embrace an evolving subscription model for deeper audience connections and loyalty. #ArtsManagement #Subscription #LongLiveSubscriptions
Subscriptions Are Dead, Long Live Subscriptions!
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CEO and Founder at GSnow Creative | VP, American Advertising Federation Broward + Palm Beach | U.S. Navy Vet | Fostering Connections through Integrated Brand Storytelling | 2023 GDUSA People to Watch
From Ilana Glazer and Abbi Jacobson from "Broad City" discussing pooping and MiraLAX to an epic cyclist vs. magpie showdown with intense cinematic tension, these film-based advertising campaigns are hitting the entire range of emotions. I'm sure we all know the power of storytelling but brands like Apple, MiraLAX, and more are taking storytelling to new levels with their campaigns, effectively connecting with audiences. #Storytelling #Advertisements #ShortFilm
The top 5 creative campaigns you need to know about right now
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