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Hailing from the Polish capital of Warsaw, Aleksandra Łojczuk has been bringing her passion and expertise to the KARL LAGERFELD family for the last two years and is now a Marketing Specialist Franchise. With the brand’s portfolio spanning over 30 global partners, Aleksandra's days are a dynamic mix of partner calls, strategy sessions, and creative projects. She stays on top of store updates, brand performance and key challenges and acts as a liaison between partners and the brand, ensuring brand consistency and an exceptional experience for KARL customers worldwide. Her favorite part of the job is the diversity of markets and partners she manages. Looking after businesses on almost every continent makes the role extremely interesting, as she needs to create tailored-made plans for each key cultural and trading moment. What makes KARL LAGERFELD a truly special place to work in Aleksandra’s opinion is: “The atmosphere here is like a start-up, even though it’s not – we all know each other, work closely and collaborate on cross-functional projects, and employees have real impact on activations, campaigns, or the global strategies they are part of.”

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Aleksandra Łojczuk

Marketing Specialist | Fashion | Leading and executing marketing strategies from 360° perspective globally, with individual approach to each region

4mo

proud to be part of #TEAMKARL 🫶🏼

robert rebec

Creative Producer at Prada Group

4mo

K.L family ✍🏻

Mirjam Schuele

Senior Vice President Marketing at KARL LAGERFELD

4mo

Such a pleasure having you as part of #TeamKarl Aleksandra Łojczuk.

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