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The Logo of the year: LOEWE Loewe’s anagram logo, spotted on tank tops, T-shirts and totes, hit the mainstream last year as the brand’s star continues to rise under designer Jonathan Anderson.  Loewe was also the hottest brand in Q2 2023, driven by its anagram logo tank top — the hottest product of Q2, with search up 132 per cent year-on-year. Subsequently, Loewe’s anagram jeans, featuring an all-over logo, peaked in June.  Do you think logo clothing will still thrive in 2024?  Read more about the ITS of 2023 in the article below. #fashion #loewe #news #logo #luxury

Yesterday, I read an unflattering article about TORY BURCH. Here is a sentence from it: "Tory Burch is a brand in the market that is very close to utilitarian and purely American values, and as far away from the values of self-expression and style as possible." This made me wonder: do people who write such things understand how fashion works, or am I the one who knows little? I would like to say a few words. Traditionally, fashion is vertical, even now when we see trends emerging from everywhere. Dior's "new look" was picked up and remade by small and medium-sized garment companies (Mrs. Maisel's father-in-law had one). Then, in the '70s, the process was simple: design houses introduced trends, and newly established RTW (ready-to-wear) companies reworked them into saleable and, most importantly, less expensive garments. I write extensively about Rose Marie Bravo and her role in reviving Burberry. This is not just an example of bringing an old brand into modern times but also of skillful execution based on market knowledge and needs. Here’s my take: R. Bravo came from department stores, which gave her diverse knowledge about brands. She traveled to markets often and, in my opinion, witnessed the shift in fashion and took full advantage of it. The shift: 80s fashion was bold, strong, and powerful. However, in the '90s, a new aesthetic was emerging, championed by minimalists like PRADA, HELMUT LANG, and JIL SANDER. At the same time, Italian brands (and Strenesse , a German brand mimicking J Sander) started to adopt a new sensibility, Piazza Sempione and White Label Armani were the most visible ones. Mrs. Bravo, coming from an American department store, saw the opportunity to rework how American women dressed based on this new trend. The market of high contemporary, entry-level designers was dominated by Dana Buchman and Ellen Tracy. However, she saw that new Italian brands starting to stand against the old ones. Three things had to change: front-pleated pants, voluminous blouses, and double-breasted jackets with strong shoulders. The new look included flat-front pants, knitted underpinning, and single-breasted jackets with smooth shoulders. Additionally, the collection at this price point was vast and a bit confusing, so a new Burberry was created using navy, white, sand, and Burberry check (Christopher Bailey had a runway collection that looked very different, but it was just for the image). After implementing these changes, Mrs. Bravo leveraged her connections to ensure the success of the brand in the US department stores. Being a skilled merchant, she anticipated the shift and guided Burberry (it could have been any brand) toward success. All those silhouettes were inspired by the runway designs of those famous houses. So, when people claim that Tory Burch lacks self-expression or style, I want to say: that this brand interprets existing trends for their customers, whom they know well, and executes them with excellent style and quality.

10 Trendy Dressing Tips for Modern Men: Elevate Your Style Game in 2021 Introduction: Redefining Men's Fashion in 2021 In the ever-evolving world of f... Read More - https://lnkd.in/dYhS8Ebk

The Art of Proportions: Creating Visually Captivating Outfits Fashion is a dynamic field that allows for endless creativity and self-expression. One of the most effective ways to elevate your style is by experimenting with proportions. Playing with proportions… #getitright >>> Read more

  Last week I wrote a post about the democratization of fashion, using Virgil -"3 percent rule" as an example. The concept originally came from Raymond Loewy’s theory of MAYA. This theory suggests that consumers are torn between curiosity about the new and fear of change. "Most Advanced. Yet Acceptable" (MAYA) encapsulates Loewy’s objective - to provide users with the most advanced design within the bounds of what they can accept and embrace (basically, a small change is enough) This is fundamental if we want people to embrace and buy our products. "The adult taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm." This theory is often applied to well-known products, brands, and companies might suffer if they move too fast. I think the lack of this way of thinking, currently doing a disservice to Gucci. Some would argue that there are many instances when designers leave the house and the brand is experiencing marginal issues. However, those brands are often not on anyone's radar and their exit usually has to do with a failure of the collections. How many people have designed Nina Ricci in the last decade? But there are a few examples that Gucci executives should have studied before coming up with the strategy after AM departure. Phibi Philo resigned from her role at Chloé in 2006. Who remembers what has happened after that? I do. The business dropped in half right away.  And the transition from Frida Giannini to AM can't be used as an example as well. We had a boring, rather minimal, beige (not an easy color) brand that no one was talking about. AM brought drama, color, and numerous ideas, and, voila, clients picked up on it and bought it with conviction. What also helped was that the designer shared the love of manga and anime with the brand's Asian clients, and it led to very convincing collaborations.  Looking at his departure I couldn't imagine what had to happen next. In my opinion, it should be a designer who would gently (exactly like that - gently) move clients to the "new Gucci" by making small changes. Some would argue that "creativity" can't be formulated, however, this is the biggest brand in Kerring's portfolio, and applying a questionable (this is exactly what the brand did by hiring a designer without an agenda) strategy is not the way.  If you look at Gucci and Bottega FW24 side by side, it feels like Matthieu Blazy would be a logical choice for Gucci to transition.  Don't take it wrong, the Gucci collection doesn't look bad. It just looks ordinary. And "ordinary" after Alessandro Mikelle doesn't work. Would his Gucci clients buy something from "new Gucci"? I don't think so, it's like transitioning customers from D&G's to Jil Sander. And to get a new client will take time. Does Gucci have the time? #wwd #bof #fashion #fashionindustry

The Benefits of Investing in Classic Fashion Pieces Investing in classic fashion pieces is a strategic choice that offers numerous benefits, from versatility and longevity to timeless style and financial wisdom. Unlike fleeting trends, classic fashion items remain… #Craftmanship #Fashion #styling >>> Read more

Our co-founder, Ashley Full, shared her insights on Spring fashion trends in BestLife! Ashley was recently quoted discussing the popularity of metallics as one of the top colors to wear this season. Dive into the full article below for all the details. #plussizefashion #springtrends #womeninbusiness

A reminder to dress, not just shop. So much of fashion discourse is obsessed with consumption, but the shows are far more than just a catalogue-in-motion. We should delight in the details of styling and experiment with what works for each of us. From untried colour combinations to unexpected layers, buttoning up to trailing ties, reimagined wardrobe staples to rediscovered ghosts of trends past, remember to look, interpret and play. "The point isn’t so much what exactly you wear, but how you wear it: with commitment and a touch of formality. That’s what you need for next season. Not one specific item, not a mood or a vibe, but an attitude. This is, after all, no longer a time for half measures; that way lies disaster. It is a time to stand for something. Pay attention to details. Dress to meet the moment, even when the moment is a mess. Maybe especially when it is a mess. It’s a gesture of respect for yourself and those around you. The momentum has been building since the world emerged from pandemic isolation, cycling out of comfort clothing into confusion, tugged toward the allure of the recent FX series about Capote’s “Swans,” and the erstwhile rituals of dress. Remembering what it means to construct the public self.” – Vanessa Friedman

Here are the top 7 global fashion brands that you should spend your Piggyvest savings buying. 😂🤣 (you know I'm joking right...) Okay, Let's have them: 1.Louis Vuitton - Named after founder Louis Vuitton (company worth:$124.8 billion) 2.Dior - Named after founder Christian Dior (company worth: $121 billion) 3.Cartier - Named after founder Louis-François Cartier (company worth:$9.7 billion) 4.Gucci - Named after founder Guccio Gucci (company worth:$26.3 billion) 5.Ralph Lauren - Founded by Ralph Lauren (company worth: approx $8 billion) 6.Tommy Hilfiger - Founded by Tommy Hilfiger (company worth: approx $6.6 billion) 7.Burberry - Founded by Thomas Burberry(company worth: approx $5.2 billion) Crazy billion fashion gang! As a matter of fact, just recently, some naysayers are dragging the Dior’s brand for producing a single bag at $57 and selling it to you and (‘me’😂) for over $2,700. They ain't gotten any idea that the Dior’s brand is not just an ‘item’ brand but a ‘ticket’ brand. If you put on any of the Dior's products, you just a ticket to identify with the billion dollar gang even if you're as broke as Layi Wasabi😐(brother, no vex abeg🙏). You will command respect and get an audience among the classy and influentials. Having observed the legacy of the founders, here are my insights : --Live your life like an institution, not as individual. If you live life with “institutional kind” of vision and mission, you will not only leave behind “two plots” of lands for your two children, you will gift the world an institute of fortune. -+Your African name is not too vague and traditional to go global. If you spark enough goodness and value, everyone will learn to chant your name like Dangote’s and Osain Bolt’s. --Be aware, every opportunity to serve humans is your opportunity to make your imprint in the sand of time and “taking it personal”  will make create a space for you among the nobles. --Work relentlessly on your personal “PR” strategy, through through contents and storytelling. Your public perception affects your ask price. Your ask price affects your worth. --On a final note, if we say “you're too expensive”, we meant “you are not really valuable”. And if we are wrong, then start showing us why. Why? We're not God. We don't read minds. We read your social media timelines. We read your CV. We read your portfolios. Take your personal branding game serious. (You found this post interesting? Click the ‘REPOST’ or ‘LIKE’ button) _____________________________________________________________ I am Toba. Proud UBA Lion. Midnight Entrepreneur. An ALL TIME Believer.  You need a remote Growth and Content Strategist on your team? DM is open UBA Group

Fashion Mingle held a virtual meeting on Fashion Business Marketing, and Stephania Schirru talked about how she helped one designer get started to grow her brand, she said that; - Most beginner #designers struggle with finding their identity -They struggle with staying true to themselves and their crafts often they want to do everything; pants, jackets, dresses, and affordable clothing -Beginner designers must pick a niche they're already good at and perfect it #UKfashion #NYCfashion #Londonfashion #Fashionrunway Btw, if anyone is trying to launch or grow their brand in fashion, beauty, or luxury- please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best, https://lnkd.in/d3Mcv6Xt