Karl Robe, APR’s Post

Here's a highly debated topic in #PR: should PRs attend interviews or stay in the wings and catch up with the interviewee later? On the We Earn Media podcast, several journalists have advocated for a one-on-one dynamic between the expert/client and the journalist. However, Daniela S. Molina bucks the trend, actively encouraging PR presence. Why? Because PRs serve as valuable resources. Executing this requires finesse, though. Here's what to do: 1️⃣ Play the role of a "fly on the wall," attentively absorb information, and document key resources. 2️⃣ Post-interview, share these insights with the journalist. Doing so not only aids the journalist and interviewee but also strengthens your relationship with the journalist as a genuine resource. Daniela shares some more details in the clip. 👇 To catch the full conversation with the brilliant Daniela, be sure to subscribe! New episodes dropping in March! #digitalpr #earnedmedia #publicrelations

1. NO ONE’S READING MOST OF WHAT YOU WRITE 2. WRITE LIKE A HUMAN 3. DO THE WORK FOR THE AUDIENCE 4. SPELL OUT YOUR TAKEAWAYS 5. JUST STOP Get it? 😀 People will remember one thing you say, at best. This applies to #podcasts, #Zoom sessions, or any industry #meeting. Figure out what that one thing is that you want to get across and just say it. #OneThing #10LessonsLearned #people #wisdom #listening #VanderzeeSearch #TAISassessment #VanderzeeCoaching

I never miss an episode of Simon Sinek's podcast, A Bit of Optimism. This episode resonated with me. I have had the opportunity to work with some leaders who are really great communicators and a few who could have been better. While I think we are born with some natural tendencies, I believe that communication is a learned skill that the best leaders learn to refine and hone as they climb the ranks. If you need a good weekend, listen - tune in, and let me know what you think. #whatsinsidecounts #communications #changemanagement #TGIF https://lnkd.in/gkrxDfju

Thanks to @DrDhruB of @NayanLeadership for having me on his "Leadership Live" podcast! We talked about how to tell your story effectively and with authority. #publicrelations #storytelling Listen here: https://lnkd.in/euSQrSxP

Episode 124 of Working Hours, Work Has Got The Look with Sophie Seddon is out now! Listen now for free wherever you get your podcasts. Working Hours is a #podcast about a place called #Leeds, a time called now and an activity called #work. If you're in Leeds or from Leeds, then get in touch now to be the guest on the podcast this year! I only need another 876 interviewees for this project! #leedsbusinesses #LeedsJobs #career #ClimateChange #brexit #socialmedia #COVID19 #workchange #UBI #workinghourpodleeds #smebusiness #entrepreneurship #creators #employment #contentmarketing

Reflecting on the conversations I've had for the Digital PR Explained podcast, I noticed one central theme: the importance of prioritizing relationships with media contacts. 📱It is how Marlon LeWinter lined up coverage in The New York Times, CBS, The Associated Press, and Forbes in a week's time 📩 How Shara Seigel got her client featured in Fast Company 🍜 And Samantha Flynn attributed the power of relationship building to a feature she lined up for a client in Bon Appetit. But how do you do it authentically? Here are some ways I build and maintain relationships with journalists. Fellow #PRs, how do you build stronger relationships with media friends? #earnedmedia #digitalpr #publicrelations #mediarelations

Exclusives aren’t always the right strategy, but they can be incredibly powerful in securing top-tier coverage when used wisely. As I prepare to release the latest episode of Digital PR Explained later this week, I wanted to share some things I consider: 📰 Assess Newsworthiness: Not every story is meant for an exclusive. Focus on significant news—major partnerships, groundbreaking products, or industry-changing announcements that truly deserve the spotlight. 🔍 Do Your Research: Tailor your pitch to the right journalist who covers your industry. This increases your chances of getting your story covered by someone who understands its importance. 1️⃣ Pitch One Outlet at a Time: Give each outlet time to consider your pitch before moving on. This approach maintains exclusivity and builds trust with journalists. ✍ Craft a Compelling Headline: Your subject line should be as attention-grabbing as the story itself. Make it concise, clear, and compelling. 🤫 Keep It Off the Record Until Agreed: To protect the integrity of your exclusive, keep the story off the record until terms are finalized. 📅 Stay tuned! The full episode, in which I discuss these tactics and share more insights from journalists like Nicole Schuman and Tercius Bufete, will be released later this week. Links to all the places you can follow along are in the comments section 👇 #digitalpr #publicrelations #prtips #mediarelations #podcast

Looking for a PR podcast to help you stay on top of the latest issues in the public relations field AND hear from top experts? 12 episodes of PR Explored are now available on Spotify. We've covered topics including ethics, crisis communications, how to to land coverage as reporters continue to be laid off and entire media outlets are shuttering - and so much more. Please listen - and let me know what topics and experts you're interested in hearing from. #PRExplored #PRpodcast #publicrelations

Would you like to get a product, podcast or event featured in the media? A journalist at a top tier national outlet is looking for suggestions for an April round up. Getting featured in the media is totally available and accessible to businesses, you've just got to know where to look 😉 If you'd like access to journalist requests just like this one and to know how you can land high impact press coverage, DM the word PRESS to find out more. #presscoverage #PR #prsupport #prhelp #prtips

New Working Hours episode out now. If you live or work or you are from an LS postcode, you're over 18 and you have experience of or an opinion on working then you can be the guest on this ongoing #podcast that is looking to interview 1000 #Loiners (people from #Leeds) overs this decade. You could have just joined the work force or just left it. You could be a volunteer You could be a homemaker or carer You could like your work, hate your work or even be wondering what they hell you're doing This podcast wants to hear about you from you. Working Hours has already outlived one government and three PMs and will continue on through this government asking the real questions. Primary of which, of course, in England is, what do you do? So come on Working Hours and let your friends, colleagues, customers, investors, bosses, employees and former school teachers know what you do, how you do it and why. What do you get out of it? Media practice Pitching and interview practice Build your public and media confidence and practice Someone listening to you A chance to speak freely or professionally but crucially the chance to proof what you said in the recording Some time to reflect on your work and career Taken seriously ALSO - you can have your episode your way. That's right, you can make what you want out of your episode. Chose your title Write your own show notes Write your own intros Edit your own episode Make your own art work You'll still do the same Working Hours interview but, if you want to customise your episode then you can do that too. No other podcast offers you so much for so little. Why? Because on Working Hours YOU are the talent Leeds, so you get treated accordingly.