Arun Joseph’s Post

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Design and Marketing Leader.

In 2022, Tabasco underwent a fiery transformation, unveiling its first unified visual identity since Edmund McIlhenny crafted the original sauce in 1868 on Avery Island. While the sauce has spiced up dishes from royal banquets to astronaut meals, its brand presentation lacked a cohesive global identity—until now. New York creative agency Mrs&Mr stepped in to craft a comprehensive visual identity that could resonate worldwide. The rebrand, themed "Light Things Up," skillfully blends Tabasco’s iconic elements like the bottle shape and diamond label with fresh, vibrant graphics that move away from the typical clichés of flames and explosions. The redesign features a refreshed Tabasco diamond logo, a halftone treatment of the bottle adding a handcrafted feel, and several other enhancements. These include new verbal icons, a modern color palette, updated typography, and a more appetizing approach to food photography, all designed to enhance its appeal across diverse markets. It's exciting to see how Tabasco is keeping its fiery essence while adapting to contemporary tastes and markets. What do you think of this spicy makeover from 2022? #Tabasco #BrandRebrand #VisualIdentity #GlobalMarketing #CreativeDesign

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