In 2022, Tabasco underwent a fiery transformation, unveiling its first unified visual identity since Edmund McIlhenny crafted the original sauce in 1868 on Avery Island. While the sauce has spiced up dishes from royal banquets to astronaut meals, its brand presentation lacked a cohesive global identity—until now. New York creative agency Mrs&Mr stepped in to craft a comprehensive visual identity that could resonate worldwide. The rebrand, themed "Light Things Up," skillfully blends Tabasco’s iconic elements like the bottle shape and diamond label with fresh, vibrant graphics that move away from the typical clichés of flames and explosions. The redesign features a refreshed Tabasco diamond logo, a halftone treatment of the bottle adding a handcrafted feel, and several other enhancements. These include new verbal icons, a modern color palette, updated typography, and a more appetizing approach to food photography, all designed to enhance its appeal across diverse markets. It's exciting to see how Tabasco is keeping its fiery essence while adapting to contemporary tastes and markets. What do you think of this spicy makeover from 2022? #Tabasco #BrandRebrand #VisualIdentity #GlobalMarketing #CreativeDesign
Arun Joseph’s Post
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This is just a concept and I’m not associated with Domino’s in any way. Recently, I read the mission statement and history of Domino’s and thought, why not let the brand tell its own story? Here’s the idea: ���• The two dots merge to form an abstract pizza shape, with stars bursting out to symbolize the magic in each pizza. ���•The spinning pizza represents their global presence. ���•The initial blue flush signifies trustworthiness. ���•The pizza then drops into a red box, symbolizing passion and energy. The blue part of the logo then appears, completing the logo and highlighting two key aspects: Reliability and Passion. If you liked it, tag @dominos_india to let them know! Thanks for reading the story. Follow for more intriguing designs every week! #graphicdesign #design #infulencers #logo #logodesigner #logotype #domino #indiandesigners #q #design #graphicdesign #aftereffects #photoshoot #branding #designdeinteriores #desflopforfcs #desflop #desflopyoufcs #descanso #noida
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Creative Designer & Digital Storyteller 🎨 | Elevating Brands with Cool Visuals & Memorable Experiences😃 | Founder & CEO of noosh | Always Innovating 🚀
🎨 Ever thought of adding a little colour psychology to your logo design mix? --> It's like crafting the perfect cocktail🍹 – each hue adds its unique flavor to the mix, stirring up a spectrum of emotions and reactions. 💙 Need to convey trust and reliability? Blue's your ally. ❤️ Craving some energy and excitement? Red's got your back. 💚 Seeking growth and harmony? Green's the way to go. 💛 And for a dash of sunshiney optimism, why not sprinkle in some yellow? Mix and match these colors with finesse, like a seasoned chef concocting a masterpiece, until you've cooked up a logo that's not only visually appealing but also resonates deeply with your audience. Cheers to designing with flavour and flair! 🌈 #logodesign #colourpsychology #designtips #digitalart #digitaldesign #innovation #innovationdesign #color #art #artdesign #designer
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TIPSY FRIDAY // Consistent and cohesive brands build recognition with their audience by having colours and typography that reflects their brand's personality. Bold, clean typography and colour is for businesses who want to portray a modern/professional look, such as tech companies, corporate and financial services or healthcare. Cursive, elegant typography and soft colours are for businesses who want to portray sophistication and luxury, such as wedding services, fine dining and luxury goods.
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Hey there, this is Abid Al Jahid. Bringing your marketing ideas to life is my specialty as a talented graphic designer, Using Photoshop and Adobe Illustrator,
"𝐈𝐦𝐦𝐞𝐫𝐬𝐞 𝐲𝐨𝐮𝐫 𝐬𝐞𝐧𝐬𝐞𝐬 𝐢𝐧 𝐚 𝐯𝐢𝐬𝐮𝐚𝐥 𝐟𝐞𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐦𝐲 𝐦𝐞𝐭𝐢𝐜𝐮𝐥𝐨𝐮𝐬𝐥𝐲 𝐜𝐫𝐚𝐟𝐭𝐞𝐝 𝐟𝐨𝐨𝐝 𝐦𝐞𝐧𝐮 𝐝𝐞𝐬𝐢𝐠𝐧. 𝐄𝐚𝐜𝐡 𝐩𝐚𝐠𝐞 𝐢𝐬 𝐚 𝐜𝐚𝐧𝐯𝐚𝐬 𝐰𝐡𝐞𝐫𝐞 𝐝𝐞𝐥𝐞𝐜𝐭𝐚𝐛𝐥𝐞 𝐝𝐢𝐬𝐡𝐞𝐬 𝐝𝐚𝐧𝐜𝐞 𝐚𝐥𝐨𝐧𝐠𝐬𝐢𝐝𝐞 𝐞𝐥𝐞𝐠𝐚𝐧𝐭 𝐭𝐲𝐩𝐨𝐠𝐫𝐚𝐩𝐡𝐲, 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐬𝐲𝐦𝐩𝐡𝐨𝐧𝐲 𝐨𝐟 𝐭𝐚𝐬𝐭𝐞 𝐚𝐧𝐝 𝐚𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜𝐬. 𝐅𝐫𝐨𝐦 𝐭𝐡𝐞 𝐭𝐚𝐧𝐭𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐢𝐦𝐚𝐠𝐞𝐫𝐲 𝐭𝐨 𝐭𝐡𝐞 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐥𝐚𝐲𝐨𝐮𝐭, 𝐞𝐯𝐞𝐫𝐲 𝐝𝐞𝐭𝐚𝐢𝐥 𝐢𝐬 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐟𝐮𝐥𝐥𝐲 𝐜𝐮𝐫𝐚𝐭𝐞𝐝 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐝𝐢𝐧𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐛𝐢𝐭𝐞." Let's work together to turn your concepts into an interesting visual narrative that can help you develop attention online. Let's talk about your projects Behance : https://lnkd.in/ghAtiysq instagram: https://lnkd.in/gTXnAKpW #artycamp #camp #arty #gfxabid #marketingjobs #marketingmix #marketingagency #food #foodie #foodmenu #instafood #yummy #dinner #foodphotography #foodstagram #innovation #management #HumanResources #digitalmarketing #technology #creativity #Future #futurism #Entrepreneurship #Careers #Artist #Beauty #Fashion #Fitness #Foodie
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Having the freedom to design a pizza box without constraints is an opportunity to elevate packaging to another unseen level. 'Make it stand out!' Homemade pizza needed to portray a 'homemade' feel to the design. Imagine a burst of vibrant colours, whimsical illustrations, and a completely different look that commands attention on crowded supermarket shelves. Bespoke typography and branding should be bold, reflecting the pizza's personality. Is it an artful extension of the culinary delight within?... peek the interest. #creativedesign #creativeprocess #creative #creativepackage #creativepackagedesign #brand #branding #branddesign #brandidentity
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Professional Freelance Graphic Designer | Branding Specialist | Helping Businesses Create Impactful Visual Identities | Dreamy_art_gallery4"
" Ignite your taste buds with sizzling poster designs! From bold flavors to fiery visuals, indulge in the art of the hot & spicy burger. #PosterDesign #SpicySensation #ArtisticBurgers" . . . Need a logo poster design? DM us now! Follow Dreamy_Art _gallery . . . #PosterDesign #SpicySensation, #ArtisticBurgers #GraphicArt, #FoodieArt #DesignInspiration, #CreativeCravings #BurgerLove, #VisualSpice #TasteTheArt"
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Experienced Graphic Designer | I creates visual identities and branding solutions (print and digital) to enable clients to articulate their vision.
Portfolio project highlight—a rebrand of Lucky's Lounge! My vision for the long-standing Boston bar, which has maintained its original branding since 1993, and embodies the ambiance of a 1920s speakeasy/prohibition theme. Results: 💡 The revamped logo prominently repurposes the Lucky's star, serving as a key visual element. 🏷️ The name was streamlined to Luckies, fostering a cleaner name and design system. ⭐ Luckies' exterior signage exclusively employs the star as an identifier, paying homage to the secretive nature of bars during prohibition times. 🤩 Sassy slogans and clever messaging, ensuring a cohesive theme across the branding, evident in the menu, coasters, matchbox, and website. 🖥️ Access to the website requires a password, mirroring the need for a password to enter a speakeasy during prohibition times, enhancing the establishment's clandestine appeal. Massachusetts College of Art and Design #rebrand #branding #luckyslounge #graphicdesign #logodesign #design #restaurantbranding #brandidentity #branddesign #webdesign #typography #menudesign #designthinking #designsystem
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I said that each month I would talk about a piece of work designed by others that I admire. Today, because it is a leap day, I’m commenting on a piece of work that requires a leap of faith! Enter the Tate & Lyle Golden Syrup redesign. For those outside the UK who may not be familiar with the statistics, this gooey sugary syrup, a mainstay in the (back of) many British food cupboards, very recently underwent a design evolution - rather than a complete overhaul and has caused a furore in the design community to the Church. The original, Christian connotation design (featuring a dead lion killed by Samson and surrounded by bees who made a home in its carcass), has been evolved. The original image, rooted in biblical references, now simply showcases a graphic depiction of a lion's head, ensuring continuity without explicit overtones. The typography has also been reworked for improved legibility, all probably to make it more recognisable and relevant to a progressive multicultural society. Now, I wasn't a fan of the Burberry redesign a few years ago, where the good stuff seemed lost in favour of me-too clumsy patterning and bolder typography (borne out by the recent design revert). Hence, I’m not an advocate of change just for the sake of change. However, as I cannot identify the designer of this brand evolution as much as the client, I’d like to say, don’t apologize for it! In my opinion, it's good. The graphic depiction of the lion sits like a proud icon, in my view comparable to a Johnny Walker redesign level. All it takes is time for people to adjust, and a new generation will likely adopt it while the change resistance have their say. If you look at another sweet product like Coca Cola and its crafted evolution over the years, you can see a journey where good assets have been refined, and others lost, all for reasons related to time and relevance. I understand the Tate & Lyle redesign is a bit of a Marmite topic in the branding world, but let's have some empathy for both the objective and the process and recognize how difficult these things are to get right—something I've learned from over 30 years in this business - it is not easy! #design #packagedesign #rebranding
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Bright, modern, versatile. Our revamped brand features a minimalist style and a colour palette inspired by nature, and our beautiful surroundings. We’ve tied in abstract imagery, texture and gradients, adding depth to each piece. All together, it captures the essence of Guerrilla today. What do you think? #brandrefresh #branding #creativeagency #digitalagency #marketingagency
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