Kaspr’s Post

Here's how being consistent with your outreach can double your reply rate Scenario 1 • Number of touchpoints = 10 • Timeframe = 10 days • Average reply rate = 3.5% Scenario 2 • Number of touchpoints = 18 • Timeframe = 180 days • Average reply rate = 7% With Scenario 2, you're probably thinking "Who sends one email every 10 days?" Guess what? Both scenarios are actually the same cadence. Scenario 2 just has a nurture campaign added on. This means their prospects will receive another email every 3 or 4 weeks. They'll be purely educational whilst also keeping their solution top of mind. Why bother? Because only 5% of buyers are actively in the market at one time. So the likelihood you catch them in your 10-day sequence is very, very small. Happy prospecting ✌️

The 7 key pillars that make up the cold email bridge. 1. Offer Am I selling a specific end outcome that my target market wants? 2. Targeting Am I targeting the correct people with my offer? 3. Messaging Are my cold emails short, concise and focused on providing value to the prospect? 4. Deliverability Are my emails landing in the primary inbox? 5. Inbox Management Am I responding to leads as soon as possible and converting replies into actual meetings? 6. Testing Am I running enough tests in my campaign to find the best performing angles? 7. Volume Am I sending enough volume to really gain traction in my campaigns? On one side of the bridge is a business that isn’t able to consistently scale each quarter as they have no way to generate and close cold traffic. On the other side of the bridge is a business that is predictably scaling each quarter due to a high performing cold outreach system. All 7 pillars must be in place in order for your business to cross the bridge and predictably generate and close cold traffic.

Do you want to get more clients but don't want to send 1,000 customized emails everyday? Join my workshop today to Find Your Next 100 Customers at 2:00pm ET. In this FREE virtual workshop you'll learn: ✅ How to get leads that convert into customers not into deadweight on your email list ✅ Actionable steps you can implement right away to find your next 100 customers ✅ Best approach to avoid spending time on the wrong leads and focusing on the right ones ✅ Free Outreach Tool to track your leads RSVP at the link in comments.

Starting at 1:00pm ET today! Learn how to prioritize your leads and stop wasting time on the wrong people! Let's make this your best Q4 yet. RSVP here https://lnkd.in/eytUEvtY

You recently stumbled upon the term “cold email” and are curious to know more about it. Or perhaps you’ve heard about it before but want to understand how it works. Either way, you’ve come to the right place. Cold emailing is a powerful outreach strategy that can help you connect with potential customers and generate leads. It’s cost-effective and offers high scalability, making it an ideal approach for businesses of all sizes.

One of my favorite ways to do effective cold outreach is what I call the “competitor’s website test.” It’s extremely simple: Look for the exact value proposition you used in your email on your competitor’s website? If so, it’s too generic. Many emails are promising “increased revenue, increased rep productivity, improved forecast accuracy.” The reason you don’t get responses isn’t because your leads don’t care about those things. It’s because saying, “we help companies increase revenue” doesn’t answer three key questions for me: - “How are you different?” - “Why does it matter?” - “How can you prove it?” Leading with value isn’t enough to get attention anymore. Instead, lead with differentiated and defensible value.

Effective sales outreach starts with personalization! Tailoring your emails to resonate with your prospects builds trust and connection. It's not just about the product or service; it's about understanding your prospect's needs and offering genuine solutions. It's about taking a little extra time to learn something personal about them or their company that is relevant and mentioning that in the beginning of your emails to make it stand out against the noise. Take the extra step to research and personalize, and watch your outreach efforts soar! #SalesTips #Personalization #OutreachSuccess #SDR

Outbound is dead.. Yes Jen Allen-Knuth you can now drop kick me!! What's hard is creating a generic list. Creating a generic message. And sending countless messages. And hoping for a response. Hope is not a strategy. Outbound in the form of spamming a huge list is dead. Well it's not dead but it should be. Outbound is truly alive. And it is hard. Why? Because it requires thought. You need to build your Ideal Customer Profile. And determine the relevant attributes when creating your list. Then looking for trigger events to show relevance to why you are reaching out. Then leveraging a multi-channel approach. So you can capture your prospect's attention.

Prospecting Like a Pro: Top Outbound Strategies Working Today In today's digital world, reaching out to potential customers has changed a lot. Here's how to do it well: 1. Use Many Ways to Reach Out: Reach people through email, social media, calls, or letters. Go where they are. 2. Make it Personal: Talk to each person like you understand their problems and care about them. 3. Know Your Stuff: Learn about your potential customers through research and use that to talk to them better. 4. Keep Getting Better: Look at how well you're doing and change things if they're not working. Use what you learn to do better next time. 5. Stay Friendly with Tech: Use tools that help you reach out to many people but still make each message feel personal. 6. Share Helpful Stuff: Share useful information with people to show you know your stuff and can help them out. What's our best way of reaching out to customers, and how has it changed to fit today's market? #TRIKL #OutboundProspecting #SalesStrategies #LeadGeneration #BusinessGrowth #ProspectingTips #SalesSuccess #MarketingEvolution

Do you keep trying out new sales tools and tricks all the time? Be careful of getting distracted by the "next big thing"! It's easy to get excited about the latest sales hack or trick. But the most important thing is to stay focused on your main goals. As one of my mentors once warned me, "Don't chase the next big thing. Stick to your plan and use new tools/tactics to help you." It's tempting to try out a flashy new sales tool or a cool email template you saw online. But the key to success is staying disciplined and not getting sidetracked. Figure out who your best customers are. Then work on reaching out to them in the best way. Master the basics before trying something new. Of course, you should use helpful new technologies and tips. But don't let them distract you from your main plan. Steady, targeted outreach will always work better than trying random things. So don't chase shiny objects - stay focused, and you'll see great results! Who's with me? What's your thought? Comment below. #SalesTips #B2BSales #ColdEmailing #LeadGeneration #NoMoreDistractions