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If you would like to make a Sazerac cocktail at home, you’re in luck. In this article I've listed four American whiskeys (and one surprise) that will give your Sazerac a little more edge to it, as well as a guide on how to make them too!

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👻 What spooky serves have you got planned for this year's #Halloween festivities? 🎃 Halloween is the third most popular time of year for cocktails, with rum, vodka, and tequila almost doubling in daily serves during this time. As people seek a little more from their sips, why not add The Kraken to your line-up this spooky season? With rich flavours of cinnamon, vanilla and nutmeg and a spicy finish, this dark spiced Caribbean rum is the perfect choice for your customers' favourite sips or mixing into some ghoulishly tasty cocktails. Kraken Rum

3 tips for making the perfect Iced coffee. Our innovative solution ensures a consistent and rich flavor every time. Perfect for busy baristas and home enthusiasts alike. Elevate your ice coffee game effortlessly. 1. Use the right milk! 2. Ice it! 3. Treat yourself, use a syrup! #CoffeeTips #BaristaSkills #Hospitality

Culture x Spirits Case Study - X MUSE ('Tenth Muse') Spirits Limited Last month, Jago attended the launch of X Muse’s annual cocktail competition, held in The Red Room at The Connaught. In this competition, bartenders are challenged to create cocktails inspired by art (in all its forms) - not wholly groundbreaking, but stay with me! I was struck by the communication on the brand - winning technical faith first with a genuinely insightful tasting that outlined X Muse’s key production differences - before moving on to highlight the brand’s cultural ties. From planting the competition in Jupiter Artland, to launching cocktails at Frieze 2023, X Muse draws on its cultural pillars with conviction, to impactful effect. If you’re looking to incorporate culture into your brand - whether you’re an established mainstay or newly launched - in a way that feels natural and exciting, get in touch! This approach is increasingly effective and absolutely achievable. In the meantime, have a look at this X Muse Cocktail - The Conversation, created by Sebastien Gans 🦋 35ml X Muse Vodka 15ml Suze 20ml Fresh lemon juice 15ml Sugar syrup Scoop half a passionfruit Shake - Strain - Coupette - Garnish with lemon thyme  #jago #jagocreative #spirits #drinks #cocktails #education #presentation #marketing #branding #mixology #beverage #alcohol #bartending #hospitality #beverageservices #drinkstagram #drinkindustry #cocktailculture #drinkexpert #beveragetrends #drinkspecialist #jagocreative #music #drinkexperience #beverageindustry #playlist #drinkconsultant #agency #drinkbusiness #drinkmarketing 

Are you storing your #tequila the right way? Our blog, Debunking the Myth of Storing Tequila in the Freezer, explores the nuances of keeping your tequila at its best. Learn why the extreme cold can mute the vibrant aromas and rich flavors of premium tequilas like #SuavecitoTequila, which are meant to be savored, not subdued. Join us in exploring the art of enjoying tequila the way it was meant to be. https://hubs.ly/Q02F2kqz0

👇🏻 Here’s what you should know about tequila shot  There's a dance-like ritual to the tequila shot. A sprinkle of salt on the back of the hand, a slice of lemon clenched between the fingers, and a fiery shot of tequila at the ready. But how did this ritual come about, and what's the true tradition behind it? The salt and lemon ritual is not as ancient as tequila itself. In fact, many traditionalists in Mexico forgo the salt and lemon altogether, preferring to savor the pure taste of tequila. So, where did this ritual originate? Some say it's purely a commercial tactic to make lower-quality tequilas palatable, while others believe it's an age-old method to enhance the spirit's flavor and smoothness. The salt is believed to dull the burn, and the lemon's tanginess contrasts and balances the robustness of the tequila. At the end of the day, how you enjoy tequila boils down to personal preference. Whether you're a salt-and-lemon aficionado or a tequila purist, the spirit's rich history and vibrant flavors promise an experience like no other. How do you prefer to take your tequila shot ? Let me know in the comments below! #sonalholland #masterofwine #tequila #tequilashot #spirits #traditional #agave 

☕️𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐖𝐚𝐫𝐦𝐭𝐡 𝐨𝐟 𝐂𝐨𝐟𝐟𝐞𝐞 𝐋𝐢𝐪𝐮𝐞𝐮𝐫🍸 Coffee liqueur is making waves in the world of drinks! It's the perfect blend of rich coffee flavor with a hint of luxury from the smooth spirits. Simple yet sophisticated, it's become a favorite for relaxed evenings and lively gatherings. Enjoying coffee liqueur is about more than just taste—it's about the cozy memories and joyful moments it brings. Whether it’s the star of a classic cocktail or a subtle twist in your favorite mixed drink, it's always delightfully surprising. What's your favorite way to enjoy coffee liqueur in cocktails? Share your thoughts below 👇 #coffee #liqueur #simplejoys #drinks #mixology

Please can I ask for your opinions... I've been thinking of bringing over a Mezcal/Tequila and I'd like your view on agave spirits - Mezcal is the spirit made from the agave plant of which there forty varieties, whilst Tequila is made from blue agave and only in certain states in Mexico, unsurprisingly Tequila being the main region. Tequila has a place in many of our memories in the UK and generally not too positive, which once you to try the good stuff is found to be unfair. Mezcal however is a more recent addition to our drinking vocabulary, untainted by previous experiences. Due to it being the wider term for all agave spirits, in my opinion it has a wider potential flavour range as well. Whilst we are hearing regularly that tequila/mezcal is going to be the next big spirit, I have quandary...if I can pick only one, should I bring over Tequila or Mezcal? Tequila is better known, whilst Mezcal doesn't have the history that can detract from initial opinion before tasting. However if Mezcal is much less known is it too early to focus on? Having started my agave journey a long time ago and spent a long time in Mexico researching this project, which has only built my admiration for it all further, I do not feel I am a fair representation of where we currently are in the UK, therefore I need your help... Which would you bring over, assuming that either will taste great, Mezcal or Tequila? #OpinionsWanted #Tequila #Mezcal

Tequila's journey in the US market is fascinating, isn't it? 🥃 From being just another spirit to now commanding a whopping 284 million liters annually, it's been quite the ride. Seeing big names like George Clooney and The Rock jump into the game only adds to the intrigue. Personally, I can't help but wonder if this surge signals a shift in preferences away from traditional choices like vodka and whisky. With tequila's undeniable momentum, it's not hard to imagine it taking the top spot one day. What are your thoughts on this spirited revolution? Let's chat! #TequilaTalk #IndustryInsights #Tequila Learn more at Latinometrics post: https://lnkd.in/ewJE7USp