Adapting and incorporating latest principals of PR measurement. It all starts with trainings, continues with approach offered to our partners.
📊 Today I had a great opportunity to conduct a workshop for my colleagues from M&P Communications about the Barcelona Principles and their role in evaluating the effectiveness of PR campaigns. The Barcelona Principles are a set of seven principles that serve as a framework for effective PR evaluation. They were developed and updated in 2010 and 2015 and 2020 by the International Association for Measurement and Evaluation of Communications (AMEC Measurement and Evaluation) with the participation of leading PR professionals from around the world. I am grateful to Taisia Stadnichenko for the opportunity to enhance my knowledge and learn more about measurement in PR. I am sincerely thankful to my colleagues for such a productive and practical discussion. It is very valuable to me! 💗
