SVP, Leadership and Impact Communications, Weber Shandwick; WEF veteran; when OOO, striving to apply global skill set to support local community
Many of us are guilty of multi-tasking while attending a conference panel, using the comfort of the back row to get work done. Afterall, what are you missing if people are sticking to scripted messaging and talking "at" you? In this op-ed, I argue how in-person events, whether they are global conferences like #Davos or smaller-scale convenings, are critical to promote our understanding of big global problems and their potential solutions. However, the default approach of a panel can often fall short of moving the dial. More creativity, more risk, and in some cases, more investment is needed to really cut through and make an impact. Thanks for Creative Salon Worldwide and Weber Shandwick for helping me get this conversation started. Please give a read and let me know your feedback! #impactcommunications #leadershipcommunications
Kite Insights, and Pascale Dauptain happy to feature your good work here.
Thanks Crossroads Foundation for the inspiration.
I was sitting through a session yesterday thinking just this! Every saying the same things in a slightly different way - when if the energy and knowledge could be harnessed better - so much more would come out of it!
Bernardo S.
4mo
Awesome!
SVP, Leadership and Impact Communications, Weber Shandwick; WEF veteran; when OOO, striving to apply global skill set to support local community
4moThanks Sophie Lambin 🪁 Carol Ballock Joanna Gordon Alphonse Daudré-Vignier Greg Prager Steph Bailey Graham Reid Cathy Topp Clara Cadet thanks as usual for being my "creative salon" for this one.