Katherine Kinlin’s Post

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Conversion copywriting @ The SSL Store

One of the best email offers I've gotten recently was about MINECRAFT. Here's how ShockByte sent out one of the most unique offers I've seen lately: ✨ The first sentence immediately and intimately understands the audience. (Minecraft players go through a cycle of playing and not playing for a long time.) ✨ The email came out for a good reason. The new Minecraft update has a lot of fun new stuff to play with. ✨ Their discount exists for a specific reason. ✨ 33% off forever is actually a freaking awesome discount. Copywriters are the people who help you: ⛏️ Create an offer that works. ⛏️ How to position your offer as special. ⛏️ Know how to write for the right place at the right time. ⛏️ Give your offers the right reasons & positioning.

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