Business Operations and Change Management | MBA Candidate at UVA Darden School of Business
Interesting points on the changing industry landscape, and the pressures on Prestige Beauty brands. For educated & motivated consumers, brands have to cultivate belief in their "why," and demonstrate commitment to their purpose. There's a lot of opportunity for brands who can differentiate themselves. But, they also have to stay agile and relevant, with quality marketing, education, ingredients and performance, availability, and mission. In this competitive environment, the key to success will be driving and maintaining engagement. Looking forward to big changes this year in Beauty.
The beauty industry is buzzing with a fascinating trend: Masstige Beauty. As brands strive to balance luxury and affordability, they're reshaping consumer expectations and market dynamics. In the latest article by Beauty Independent, the spotlight is on how masstige beauty brands maintain their appeal in an ever-evolving landscape. From innovative product development to strategic marketing, these brands are mastering the art of delivering high-quality experiences without the premium price tag. Cristina Nuñez, co-founder and managing partner at True Beauty Ventures suggests prestige beauty is feeling the effects of masstige beauty leveling up. She says, “It puts more pressure on prestige brands to win over consumers with not only top-quality ingredients and results, but also a compelling and credible brand story, elevated consumer experience, strong online and offline communities, and overall ‘why’ to buy.” As the lines between prestige and mass-market blur, masstige beauty are beginning to stand out by offering the best of both worlds. It's an exciting time to be part of an industry that's constantly reinventing itself and pushing boundaries. #beautyinvesting
