On a mission to help organizations #ManagetheFuture. How? Actionable key industry insights, thought leadership, strategies for proactive risk management.
If you are a Fortnite video game player, the FTC has begun notifying people who may be entitled to compensation. The FTC settled with Epic Games over allegations that the Fortnite video game maker used dark patterns and other deceptive practices to trick players into making unwanted purchases. Info at www.ftc.gov/Fortnite Gamers aside - for businesses in general, the risk to be concerned about is deceptive or misleading practices and how your customers are making purchases of your products and services. What tactics and techniques are you using to pull customers into the buying process? Are they easily understood? Not toeing up to the line of generally being considered "dark" or deceptive? (sometimes this means a user does not understand disclosures or that clicking a button actually also includes consent to something not clear or related). Just check your buying process and disclosures process to make sure they are simple, clear, and well understood by your customers. #darkpatterns #deceptive #disclosures #fortnite #ManageTheFuture
On a mission to help organizations #ManagetheFuture. How? Actionable key industry insights, thought leadership, strategies for proactive risk management.
1yAnd just to avoid scams, the FTC will NEVER ask you to pay money to file a claim. If someone says they can get you a refund if you pay them, that’s a scam. Don't do it.