Kathy Alexander’s Post

You have just 7 seconds to make a first impression. That's why a strong and consistent brand is essential. It allows your market to quickly, identify you, and keeps you top of mind. Think of Starbucks and McDonald's—their colors and logos have remained consistent over the years, and now, a quick glance at their colors instantly tells us who they are. Your brand might feel repetitive to you, but it needs to be unique and consistently express your brand promise. Over and over again! #brandawareness #firstimpressions #marketingstrategy

Are you going to be at the Shopper Insights & Behaviours Conference on Thursday? Jamie Rayner will be speaking at 1:35pm with Ivan Browne of the LEGO Group in a session titled: Inclusivity Unleashed: Building Retail Experiences For All Audiences. Be sure to stop by our stand too and see Jamie Rayner, Jon Darby and Anna Dawson. You'll even be able to pick up your own copy of our new WindowOn 53 StockTake Report, being released tomorrow! #mrx #marketresearch #marketresearchreport #insightsindustry #shopperinsights #consumerinsights #consumertrends

Twin Perspectives you see immediately your rationality and experience are higher. #RetailMagic #ShopSmart #RetailBliss #ShoppingSpree #FindYourStyle #RetailTherapy #ShopTheLook #RetailDeals #StyleUpgrade #CustomerFavorites Follow my LinkedIn page for uninterrupted content on Business education due to limits in posting in LinkedIn groups .

[Day 3/21] How do brands build a REPUTATION? And can you use those drivers towards your own personal brand? Let's dive in ✅ What counts as a reputation? Positioning: ↪ Who are you catering to? Are your clients ready to pay a premium, or are you talking to the masses? Think Gucci vs Capresse and how they’re positioned. Customer preferences: ↪ Understanding them helps you adapt your offerings. McDonald’s menus differ around the world! ✅ So why should you care? ↪ To build a strong personal brand you need reputation ↪ To become reputable you need to show consistency ↪ To be consistent, know who you’re talking to Building a reputation takes time. Changing the reputation takes even longer! I’ll see you tomorrow #PratGPT #personalbranding #storytelling #branddevelopment 

A successful retail proposition, and strategy, is key.    For anyone who may have missed The Future Retail Manifesto webinar earlier this month, presented by Stylus’ content director Katie Baron, our team have produced an insight-packed eponymous sample report. In this, we unveil the 10 most significant trends, scenarios and directions that will reshape how people will engage with brands over the next few years.    Download these critical Stylus insights to find out how you can future-proof your retail proposition: https://lnkd.in/d2ZPhcew #retail #futuretrends #brandengagement

Our team has been holding innovation sessions with brands and retailers, and we have been asking them a big question - "What do you look for in your retail display and brand experience partner?" Here are the top responses: 1. Innovation 2. ROI 3. Creativity 4. Honesty 5. Reliability What do you look for in your retail display and brand experience partner? Share your thoughts in the comments below. #retaildisplay #brandexperience #innovation #ROI #creativity #honesty #reliability

Having branding at checkouts in grocery stores is important because it creates a lasting impression on customers at a critical point in their shopping experience.💡 As the final touchpoint before they leave, branded materials like signage, displays, and packaging reinforce brand identity and recognition. This helps build loyalty and trust, making the brand more memorable for future visits! Enhance your customer experience today -- reach out to us for more info! #makeitsky #cdscandoit #grocery #customerexperience #checkout

Many products go unnoticed, even when their packaging is designed to attract shoppers' attention. Reinforcing their presence on the shelf can be a great solution to prevent this, as it not only attracts shoppers' attention to the products but also reinforces brand identity. Take the INNtray system as an example. This solution identifies and showcases the brand and its products, making it easier for shoppers to differentiate them from others, providing instant identification and recognition. ✨ #BrandCommunication #RetailSolutions #ShelfManagement #BrandRecognition #ProductVisibility

Physical stores are back with a vengeance. But clients want more than a place to shop. They want a place to have fun. The concept of "retailtainment"—#retail with #entertainment—is one of the most meaningful floating around. It's deeply rooted in in the ideas of in-store experience and experiential #marketing. The idea is very simple: when a customer walks into a store or a mall, he or she isn't there just to shop. Fun, personalization, education, and enlightenment are part of the deal. In a recent interview, Limbert Fabian, a partner in the Experience Trust, said, "With the current financial climate as uncertain as it is, we do see audiences seeking out unique offerings for their discretionary funds.” Retailers can view these "discretionary funds" as a jumping-off point for bigger rewards. In-store experiences can raise brand awareness and click into a relationship with your company that can last an entire lifetime. If you're interested in knowing more about the power of in-store experiences, get in touch with us on our website: https://lnkd.in/drprb8RK #instoreexperience #experientialmarketing #business

Most of the time, when I check out, I might peruse and see what stores have decided to put by the registers. Most days, I am not tempted. These were my downfall yesterday. As I was checking out with my one item I walked into the store to get, I walked past these at the checkout register and didn't think twice. My brain immediately thought, I have to have those. Well done Academy Sports + Outdoors and Welly Health PBC! You're product placement and packaging won me over yesterday. When have you found yourself buying something on impulse? Where you already familiar with the brand? I want to know! #productplacement #productpackaging #marketing #bandaids #butterflies #marketers #graphicdesign #graphicdesignwin