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🚀 Unlock Brand Magic! 🌟 Discover the resurgence of branded merchandise in retail marketing. Learn why Novelli's approach stands out, creating moments that matter. Dive into the power of branded content, sustainability goals, and charitable efforts. 🌐✨ #BrandMagic #BrandedMerchandise #MarketingInnovation https://lnkd.in/gy4pvDHY

Baskin-Robbins is also a subsidiary of Dunkin’, did you know? Then why isn’t Dunkin’ Donuts not doing as well? Find out in this post while learning how to make a donut! 😉 . #baskinrobbins #foxmarc #foxmarcom #marketingcommunication #branding #marketing #Dunkin

There seems to be an emerging trend in the not-for-profit world: embracing more general brands. In my latest article I explain why this is usually not a good move. Read the article, comment and sign-up for my newsletter below. #branding #nonprofit #strategy https://lnkd.in/g4T73GQp

In an attention deficit world Not for Profit Brands need to be clear & concise in their Branding. What do you do? Who do you serve? How are you serving them and where.

Non-profits are notorious for being Differentiation-obsessed. Authentic > Different. Every time... It’s not that differentiation doesn’t matter. What matters is which we lead with. We can breathe life into our brands, communication platforms, and storytelling by leading with authenticity. The reality is that people crave authenticity now more than ever. Differentiation should be an **extension** of authenticity. Not the other way around. Don’t push to be different for the sake of being different and ignore authenticity. Take a page out of Fortune 500's book since they’re the most successful at this concept. See: Nike's *Just Do it*, or Apple's *Think Different*. These aren’t that unique or different. These are simply storytelling containers. But Nike and Apple live these taglines. It’s part of their orgs’ DNA and all throughout the spirit of their communications - internal and external. If you happen to do both, excellent! For example: The Denver Difference: What DU Can Do ...a theme we developed with the University of Denver alongside Gabrielle Giddings, Valerie Otten, Chancellor Jeremy Haefner, and their brilliant Advancement and Central Comms teams. This campaign name highlights DU’s desire to do good in the world and celebrates its pioneering spirit. It captures their distinctly Western Ethos and Can-do attitude, while also elevating the message that they’re approaching the traditional Higher Education experience differently. (shout out to Lisa Rudgers at the Peterson Rudgers Group for the excellent counsel!) This article was inspired by our work with DU. What we called “Wildly Authentic”. A strategic insight that we carried with us throughout our partnership and drove our partnership with DU. Authenticity has to lead the charge. If you do, your supporters will rally and elevate your message. And, people are what move the needle most. Especially, for fundraising campaigns. (Thanks to Gray Gill and Tom Osborne for their supportive co-authoring.)

Every company and organisation is a brand providing products or services. When I first worked at CPB you were either a designer in corporate identity or packaging - branding across the board wasn't discussed then. It always seemed an odd division to me. Having worked for multinationals, retailers, charities, SMEs, start-ups and personal brands I see no difference in the approach or deliverables required. Why, how, who for & what with are the same questions for all. The styling and tone of voice is often very different of course - depending on the audience(s). #branddesign #communication #narrative

Action Items for the Growth Marketer: Incorporate purpose-driven strategies that resonate with your audience’s values, ensuring consistent engagement across touchpoints. Leverage innovative platforms like Givz to turn discounts into charitable donations, fostering emotional loyalty and driving repeat purchases. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

Promotional socks can be a fun and effective marketing tool. Here are some creative ways to use them: Corporate Gifting: Give branded socks as gifts to clients and employees to build good relationships and spread brand awareness 1. Tradeshows & Conferences: Hand out custom socks as giveaways at events to leave a memorable impression on attendees 2. Fundraisers: Design custom socks for fundraising events. They can be sold or given as a token for donations. Brand Ambassadors: Encourage recipients to wear the socks and become walking advertisements for your brand. Social Media Campaigns: Use custom socks in social media challenges or as rewards for online contests to engage with a wider audience 3. In-Store Promotions: Offer a free pair of branded socks with purchases or as an incentive for store visits 4. Employee Appreciation: Show gratitude to your team with comfortable, high-quality branded socks they can use daily. These strategies can help create buzz, enhance brand visibility, and provide a unique touch to your marketing efforts. Ready to try socks? Let me know! #socks, #promotionalsocks, #thankyou, #strideline

If you’re looking for ways to help make your brand stand out and make a lasting impression, creativity is key! Leveraging unique and unconventional ways to spread awareness of your business can make a significant impact. From charitable initiatives to experiential marketing, here are a few strategies to consider that can help create a memorable and positive brand image. #DonationMatch #Brands #ExperientialMarketing #GivingBack

🚨 Facing Challenges with Promotional Products? We've Got You Covered! 🚨 🤔 Are you struggling to stand out in crowded trade shows or looking for innovative ways to elevate your marketing campaigns? You're not alone. Choosing the right promotional products can be a daunting task, especially when you want to make a lasting impression. I mean, imagine investing in promotional items that don't resonate with your audience or represent your brand effectively. It's not just a missed opportunity but can also be a costly misstep in your marketing strategy. 🌪️ This is where Proforma steps in! We understand the power of the right promotional products. Our expertise lies in hand-picking items that align perfectly with your brand values and appeal directly to your target audience. 🌈💪🏼 With Proforma, you get more than just promotional items; you get a strategic partner committed to boosting your brand's visibility and appeal. From charity fundraisers to corporate events, we ensure your promotional products are not just giveaways but powerful tools for engagement and brand loyalty. 🚀 Don't let the choice of promotional products be a stumbling block. Let Proforma turn it into a stepping stone for your brand's success! Check us out now! 👉 [https://lnkd.in/gXdc-US] #ProformaSolutions #PromotionalProductExperts #BrandVisibility #MarketingSolutions #TradeShowSuccess