Did you know that the average U.S. household has 22 connected devices? This means that advertisers have more opportunities than ever to connect with their audiences on their favorite platforms and devices. One of the most powerful and fastest growing channels that advertisers can leverage today is advanced TV. Check out our educational guide for a comprehensive explainer on advanced TV, how it works, and what to consider to successfully leverage it and drive campaign impact: http://bit.ly/477T1vx #advancedTV #ConnectedTV #ott
Katie Gargano’s Post
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Keeping up with the fast-paced world of digital advertising can feel overwhelming, but staying informed is essential. Digilant has recently launched "Asterisk", a new blog series delivering rapid-fire insights on the latest industry trends. Check out the first edition, which dives into key topics like the risks of misrepresentation with ID bridging, The Trade Desk's bold move into the Smart TV OS space, and much more ⬇️ https://lnkd.in/eMHgZvEt
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Consumers want brands to consider their busy schedules, bringing them practical solutions and offers to their holiday shopping needs. Brands that focus on meeting these needs versus finding other, less practical ways of standing out will see the greatest returns in 2024. Download the recording of Digilant's recent holiday advertising webinar to uncover winning strategies for the busy shopping season ahead🎁 https://lnkd.in/dd6jyStb #holidayshopping #holidays #digitaladvertising #customerjourney
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