🎥Katie Rutter’s Post

SIMPLE solutions are sometimes the most effective. If you want to increase engagement on your videos, I have three easy ideas for you: 🔹 ASK! At the end of each video, include concrete instructions on what the viewer should do next -  i.e. subscribe, share, sign up. 🔹 Make the next step EASY - Include a prominent link, button, clickable overlay that can’t be missed. If they have to hunt for it, they won’t do it.  🔹 Provide INCENTIVE - Hold a raffle where an “entry” is a like or share, or provide a teaser that entices them to click over to your site. #missiondrivenmarketing #catholic #communication

I’ll say it again: STOP 🛑 using (only) video view count to track the success of your video. The number of video views is meaningless unless it is tied to a concrete impact on your org. Here are some numbers that would MEAN something. 💰 For a fundraising goal - Dollars donated compared to previous efforts  📝 For a goal of recruitment - Number of inquiry forms submitted in contrast with previous periods  💡 For an awareness goal - Number of visits to your website or the number of people subscribing to your social media channels 🚀 For an engagement goal - Percent of your membership participating or social media clicks 📚 For a goal of education - Number of people watching 75% of the video or more #missiondrivenmarketing #catholic #communication

So you want to make a video, but… you have to get the elusive sign-off from the board or leadership. The best way to get buy-in is to prepare them, then follow-through with those plans. Here’s what that looks like. 🔥 Warm them up. Long before the ask, send stats and examples of the power of video and how it will help you achieve your mission. One of our clients forwarded our newsletter for about a year before he actually asked to start a video project. 📝 Do your homework. Write out who the video is targeting and what you want them to do. Then outline how that would concretely impact your mission. 📊 Get concrete info. Reach out to videographers for a quote and proposal. Then compare the numbers to the potential impact. 🎥 Finally, track the success of your video. One success will open the door to much faster approvals in the future. #missiondrivenmarketing #catholic #communication

Your video professional controls the quality AND the messaging of your video because they make the judgment calls on what is cut and what stays. SO here are 5 red flags that signal who not to hire. 🚩 Work samples with messages you disagree with - Their art says a lot about the ideas that they want to share. 🚩 Only work samples of events, like weddings - Event videography and promotional videography are very different! 🚩 No information about the people who work in the company - Some companies only use freelancers and aren’t consistent. 🚩  No location listed - Some companies try to make you think they’re local, then charge huge travel fees. 🚩 No activity on social media - They need to be social experts, and their own activity will gauge their knowledge. #missiondrivenmarketing #catholic #communication

When you think about making a video to advance your mission, it’s easy to say, “I don’t have time for that.” More than likely, when you say you don’t have time, what you really mean is that you don’t know where to start. So just ask 3 questions… 🔹 Who does my organization need most right now? 🔹 What do they need to hear in order to take action? 🔹 How do I arrive at this message? ✨ The hard work is now done! Schedule your video! #missiondrivenmarketing #catholic #communication

Ready to harness reels as a tool to advance your mission? These short-form videos are extremely popular and are very effective - as long as you follow a few ground rules. 🔹 Keep your video simple and short. Statistically 7-15 seconds is best, up to 90 seconds is possible but it must be punchy. 🔹 Use the first 3 seconds wisely. That’s all you have to grab their attention! Use your best content first. 🔹 Add text. Include captions, titles, or written commentary, this enhances the story and makes you seem more approachable 🔹 Add music. Use online tools to find the best songs, and add it in-app to capitalize on trending sounds. ✨ The algorithm shows reels to the broadest audiences on Instagram AND Facebook #missiondrivenmarketing #catholic #communication

I found this SO cool. I mean, who put the bouquet of flowers in the Shroud? Maybe Mary? Thanks for digging this one up, 🌱Brian Rutter, Ph.D.

So you made a video, and it didn’t seem to “work” for your Catholic group’s mission. When you say “didn’t work,” you likely mean that the video views were dismally low. So… 1️⃣ Did you find your audience? Who specifically is the video for? Take your video TO them. Find the social media channel they are most likely to use. Consider boosting the video and utilizing targeting 2️⃣ Did you present your video well? Write an engaging title and a description to tell them why they should bother to watch the video. Create a thumbnail image that will spark interest. ➡️ Don’t stop there! Add a call to action at the end to prompt your audience to take the next step and ENGAGE with your mission! #missiondrivenmarketing #catholic #communication

Your channels require fresh content to keep your mission moving forward. It’s easy to feel stuck, like you can’t imagine just what you could make a video about next. To get unstuck, you need to create a well to draw ideas from. 🙋♀️ Picture the person you need to speak to in order to further your mission 🙇♂️ Write down 10 pain points that keep them from engaging with you 🤔 Brainstorm ways to overcome those pain points 🎥 Make one (or more!) videos about each solution 💡You can survey some of your current supporters to help generate ideas, too! #missiondrivenmarketing #catholic #communication